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Framing Roles Of Protagonists And Antagonists In Visual Media, Jonas Braden Larson Sep 2023

Framing Roles Of Protagonists And Antagonists In Visual Media, Jonas Braden Larson

Masters Theses

Many characters and stories have been interpreted over the past few thousand years. Humans are innate storytellers and make connections through various communication methods. Heroes and villains have affected many lives and given people a lens through which to view the world. The perception of stories and their characters in the visual media may not be as subjective as many people think. The framing communication theory was used to study the perception of audience member’s view of protagonists and antagonists in a visual story. Two short films were produced and screened to an audience that filled out surveys on their …


The Grade Is The Message: An Analysis Of The Grading Structure’S Effects On Student Grade/Learning Orientations, Grant Lynn Rye May 2023

The Grade Is The Message: An Analysis Of The Grading Structure’S Effects On Student Grade/Learning Orientations, Grant Lynn Rye

Masters Theses

This qualitative study was undertaken to study the medium of the grade in education contexts under the assumptions made within the field of media ecology. The goal of this study was to build on previous research that has identified that learning-oriented students are better set up for success in the classroom than grade-oriented students. With this in mind, this study aims to identify, from the student perspective, what different aspects of the grading system communicate to students that they should value in the classroom, especially in regard to grade-oriented or learning-oriented mindsets. After conducting interviews with current students from a …


Officer On Duty: How An Image Can Change In An Instant, Derrick Battle Jun 2016

Officer On Duty: How An Image Can Change In An Instant, Derrick Battle

Masters Theses

The deaths of Eric Garner, Michael Brown, and Tamir Rice sparked an uproar in many communities across the United States. These incidents brought to light that there is an issue that remains prevalent between citizen and police officers. The New York Police Department, Ferguson Police Department, and the Cleveland Department of Police have all dealt with tension involving the communities they serve. Since these incidents changes have been made within each department. Some had the help of the Department of Justice to reform old polices. While law enforcement does what they believe it is necessary to protect the public, sometimes …


Framing Urban Change: Gentrification Discourses In The Media Coverage Of The Gülbol Eviction In Berlin, Eric Daniel Gedenk Aug 2014

Framing Urban Change: Gentrification Discourses In The Media Coverage Of The Gülbol Eviction In Berlin, Eric Daniel Gedenk

Masters Theses

This thesis examines gentrification discourses in Berlin by highlighting an extraordinarily large protest sparked by the eviction of the Gülbol family—long-time residents of Berlin who immigrated to Germany from Turkey. Media outlets chose to frame the event in very different ways. I analyze articles from various media sources in an attempt to discover how these sources chose to frame this event, then analyze how these frames are applied to the general gentrification discourse in Berlin. Non-traditional, or “advocacy” media outlets used technology to break away from mass media frames on the subject and frame the event as governmental oppression and …


Lights, Camera, Vote: An Agenda-Setting Analysis Of Celebrity Endorsements And News Correlation During The 2012 Presidential Election, Amanda Jacobsen Nov 2013

Lights, Camera, Vote: An Agenda-Setting Analysis Of Celebrity Endorsements And News Correlation During The 2012 Presidential Election, Amanda Jacobsen

Masters Theses

Many studies have been done in order to prove the idea that celebrity endorsements can affect elections; however little research has exposed the ongoing correlation between entertainment and news media in America. This research investigates the strong correlation between entertainment websites and mainstream news websites during the 2012 United States presidential election by way of celebrity endorsements. The sources examined included celebrity, entertainment journalism sites such as The Huffington Post, People and E! as compared to networks; ABC News, NBC News, Fox News, CNN and CBS News. Twelve celebrities were chosen by means of their given Q Score. Their announced …


The Tweet's The Thing: Exploring The Intersection Of Social Media And Broadway, Hilary Sutton Apr 2013

The Tweet's The Thing: Exploring The Intersection Of Social Media And Broadway, Hilary Sutton

Masters Theses

In 2009 the little known Broadway musical Next to Normal rose to fame through the aid of an unprecedented Twitter campaign conducted by Situation Interactive, a digital marketing agency. The Next to Normal Twitter account gathered over one million followers throughout a six-week campaign in which the Situation Interactive team joined forces with the book writer and lyricist of Next to Normal to recreate the plot in one hundred and forty-character snippets. By analyzing the data collected the researcher cultivates a collection of best practices for running a successful Twitter marketing campaign for a live experience.


Public Confidence In Social Institutions And Media Coverage: A Case Of Belarus, Dzmitry Yuran May 2011

Public Confidence In Social Institutions And Media Coverage: A Case Of Belarus, Dzmitry Yuran

Masters Theses

Social scientists agree that public confidence in social institutions is a crucial element in building democratic society. This is especially true for transitional societies including post-communist countries, because the lack of public confidence in newly emerged democratic institutions can interfere with democratic development. Although different theories explaining public confidence in social institutions were developed, these theories ignored the role that mass media play in building public confidence. The goal of this study is to examine the connection between mass media coverage of social institutions and public confidence in these institutions by conducting content analysis of Belarusian newspapers, reviewing the results …


Radio-Television Of Serbia (1989-2009): The Changing Role Of State Tv In A Post-Communist Country, Ivanka Radovic Aug 2010

Radio-Television Of Serbia (1989-2009): The Changing Role Of State Tv In A Post-Communist Country, Ivanka Radovic

Masters Theses

This study examined the differences in reporting in Radio-Television of Serbia's (RTS) main newscast, Dnevnik 2, between the period of Slobodan Milosevic’s rule (1989-2000) and the period after the establishment of democracy in Serbia (2001-2009). The data were gathered by the content analysis of 63 RTS newscasts in the period 1989-2009. The research included quantitative analysis as well as additional observations of RTS newscasts noted at the time of coding. The major findings suggest that in the democratic period (2001-2009) RTS newscasts become shorter, more consistent in duration, less dedicated to coverage of state and ruling party officials’ activities, and …