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Revisiting Stremii: Social Media Crisis Communication During Hurricane Matthew, Margaret C. Stewart, Cory Young
Revisiting Stremii: Social Media Crisis Communication During Hurricane Matthew, Margaret C. Stewart, Cory Young
Margaret Stewart
Social media platforms influence the flow of information and technologically mediated communication during a storm. In 2015, Stewart and Wilson introduced the STREMII (pronounced STREAM-ee) as a six-phase model for social media crisis communication in an eff ort to assist institutions and organizations during unanticipated events, using the crisis of Hurricane Sandy as an applied example. Since the inception of the model, several advancements in social media strategy have revealed the opportunity for further development. This current work presents a revision of the original model, emphasizing the need for ongoing social listening and engagement with target audiences. These aspects of …
Implementing Stremii: A Practical Guide For Crisis Communication On Social Media During Hurricanes And Natural Disasters, Margaret Stewart, Cory Young
Implementing Stremii: A Practical Guide For Crisis Communication On Social Media During Hurricanes And Natural Disasters, Margaret Stewart, Cory Young
Margaret Stewart
This paper details a practical series of recommendations to implement the two ongoing stages of the STREMII model – Social Listening and Responsive Engagement – during a crisis event. First, we outline the original STREMII model, then detail and discuss a revised and updated version of the model. Then, we describe steps for getting started using the STREMII model for social media crisis communication, and, finally, present suggestions for uses of best practice for the model.