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Communication

Fernando Rodriguez

Selected Works

2019

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Television And Perceived Control: A Longitudinal Study Of The Cultivation Of Powerlessness Among Millenial Adolescents, Fernando Rodriguez May 2019

Television And Perceived Control: A Longitudinal Study Of The Cultivation Of Powerlessness Among Millenial Adolescents, Fernando Rodriguez

Fernando Rodriguez

Cultivation research has observed the long term subtle contribution of television mediated storytelling on the perceptions and beliefs of American viewers for fifty years. Early criticisms of cultivation argued the associations of viewing amount and fear of victimization were spurious and explained away by personality traits such as perceived control or authoritarianism. This project frames perceived control as a cognitive assessment of the personal ability to cope with life challenges. As a cognitive assessment, perceived control is assumed to be in constant revision. From a life-course approach, the symbolic cultural environment (which includes television) is seen as providing context and …