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Adapting To Change In The Swiss German Media Industry: Identifying And Developing Competencies Needed By Journalists And Editors To Cope With Future Market Needs - A Collective Case Study, Christiane E. Theiss
Adapting To Change In The Swiss German Media Industry: Identifying And Developing Competencies Needed By Journalists And Editors To Cope With Future Market Needs - A Collective Case Study, Christiane E. Theiss
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The global media industry has undergone a tremendous change and massive upheaval during the last two decades. On the one side, media consumption has changed immensely and on the other side, media convergence appeared, a phenomenon which describes the merge of different media production genres (print, TV, radio, digital).
Using a qualitative collective case study approach, this study was able to explore and depict competencies needed by journalists for coping with media convergence in the Swiss German media industry. The requirements for convergent work are the following seven competency themes: technical skills, social and emotional skills, cognitive skills, writing and …