Digital Commons Network^™

La Competence De Communication : Une Mise Au Point, Abderrahmane Amsidder

Dirassat

Communication Skills: a Focus

The purpose of this contribution is to provide a brief summary of communication skills. However, it should be noted that our objective is not at all to question the legitimacy of this notion, but above all to see to what extent the theoretical products that the linguistic proposed for didactics are applicable to the field of teaching language/learning.

Rationale For The Use Of The Vernacular As A Medium Of Content Transmission In A School Context, Hassan Bouzidi

Dirassat

The function of communicative factors in a school syllabus is increasingly recognized. This article explores the implications of the use of the vernacular in a Moroccan school contexts for pupils' pedagogical as well as psychological development. Analysis of teachers' reports on the exclusive use of the Standard in a school context reveals concern over the decline inpupil participation in class. There is also evidence of higher rates of pupils’performance when the teacher chooses to switch to the vernacular.

To assist pupils in dealing with problems of subject-matter processing, it is recommended that the vernacular be introduced at the earlier stages …

De Quelques Problèmes Majeurs De La Parémiologie Moderne, Michel Quitout

Dirassat

Some Major Problems of Modern Paremiology

Before getting to the heart of the matter, let us first make an empirical observation: in Arab societies, the recurrence of proverbial statements both at the level of oral communication and at the level of written texts is a reality that is evident. It imposes itself on it. Proverbs occupy a prominent place in Arab societies. For a very long time, the Arabs have manifested their taste for this type of concise, very expressive and full of teachings speech.

العولمة والاتصال والثقافات الوطنية أية رهانات؟, محمد الإدريسي العلمي المشيشي

Dirassat

Globalization, Communication and National Cultures

This introductory lesson deals with the dialectic of the relationship between the globalization of communication and the patriotism of culture, at the level of content and form, and the stakes, and the attendant theoretical and conceptual problems and what this requires of keeping pace with theory and knowledge at the national and international levels.

Les Ressources Humaines Et La Strategie De L’Entrprise, Jean-Jacques Peuch-Lestrade

Dirassat

HUMAN RESOURCES AND COMPANY STRATEGY

This article focuses on the issue of HUMAN RESOURCES AND CORPORATE STRATEGY from a strategic point of view and Globalization and its impact on Human resources.

الدكتور اليزيد الراضي محققا، دراسة نقدية في أعماله, أحمد السعيدي

Dirassat

The present study focuses on the place of heritage in the academic project of Dr. Yazid Radi, who has profusely written about the methods of studying heritage texts and has a prolific academic career. He paid particular attention to the study of heritage including poetry of Sidi Daoud Rasmouki and El Jechtimi family. Among his key books we can cite Sharhu al Jawhar al maknoun, Al Fawaid al Jamma and Hodaiguioun. He has also supervised numerous academic research in different universities and delivered multiple lectures. The present study examine multiple issues including the rational behind studying heritage texts as well …

Les Technologies De L’Information Et De La Communication Dans Les Pays Du Sud Cas Du Maroc, Fathallah Daghmi, Farid Toumi

Dirassat

Information Technologies and Communication in Southern countries. The case of Morocco

The United Nations insist on the principle of a global digital revolution which would promote the revival of developing countries as evidenced by their various declarations at the Geneva Summits in 2003 with the motto "ICTs for development" and that of Tunis in 2005 " ICTs for all ”: Also, we can read in the Abstract to the press release of the United Nations Program for development (UNDP) dated September 2000, "the countries which will succeed in best use of ICT can hope to achieve economic growth sharply increased, …

De La Compétence De La Communication: Une Mise Au Point, Abdelfettah Nasser Nacer Idrissi, M'Hand Bouchadi

Dirassat

In recent years, the notion of communication competence has become one of the major preoccupations of a good number of didactical working in teaching / learning of foreign languages ,The objective being to make the user / learner, endowed with a communication skill, to communicate in foreign language.

Our aim in the present communication is a misconception of this notion. We will try, as much as possible, to shed light on the different meanings of this notion, first of all in the ethnology of communication, in language teaching, in the common European framework of reference for languages (CEFR) or even …

Enseignement Et Formation Via Les Tic: Réalités Et Perspectives, Jamal Jabali

Dirassat

JCT are new technologies that offer education and training enormous profits and possibilities as a simple observation of education sites and training on the web show. The relevant question is to knowhow JCT can be integrated in individual and/or collective educational activities.

All life long, ICT can be useful in both teaching and learning. Educational authorities are more and more involved in promoting these new pedagogical technologies and methods. We will try here to draw a picture of the use ICT in education and training and to define the contours of this knowledge and expertise in teaching and learning, notably …

Procédés Argumentatifs Dans Le Débat D'Entre Deux Tours De L'Élection Présidentielle Ivoirienne, Nanourougo Coulibaly

Dirassat

Cote d’Ivoire has experienced, Thursday, Nov. 25, 20 I0, the first adversarial debate in its history between the two finalists in the presidential election. This discursive confrontation is therefore a new element in the political landscape of Cote d'Ivoire. In addition, it is important to note that this debate takes place in a context overheated with sporadic clashes between the supporters of Laurent Gbagbo, the outgoing President, supported by the FPI (lvorian Popular Front) and a coalition of parties united in the LMP (The Presidential Majority) and those of Alassane Ouattara, his challenger supported by another political coalition called RHDP …

Etude Des Formes Dérivées Et De Leurs Valeurs Sémantiques À Travers Un Corpus D'Arabe Moderne De Presse: De Nouveaux Usages De Communication ?, Marie Baize-Robache

Dirassat

This article deals with the possible evolution of contemporary written Arabic of the press through a recent corpus extracted from the website vww.aljazeera.net. which describes the war in Iraq from a factual point of view in November 2005.. Before comparing the extended verbal forms of this corpus with the same verbal forms found in the same period and dealing with the same theme in the newspaper al-Hayat الحياة , it first defines the object (the extended verbal forms, derivation bases) as well as the analysis method of the corpora (synchronic and diachronic analyses). In a third part, it moves …

La Communication Non Verbale Dans Une Perspective Managériale, Jaouad Zerrad

Dirassat

In the current work context marked by the resurgence of the interest in the human factor and the emergence of new forms of expression, managers are forced to constantly adapt to new communicational constraints. They are trying to rebuild most influential especia11y expressive nonverbal communication. The objective of this article is to provide an answer to a crucial question: nonverbal communication managers it is a specific skill that they must possess and develop? We show that nonverbal communication has become a lever to increase its capacity to perceive and influence. We will succinctly focus on the repertoire of non-verbal communication …

Enjeux Et Usages Des Médias : Pratiques Médiatiques De La Diaspora Marocaine En France, Souad Touhaml

Dirassat

The democratization of access to new ICT and the change often announced by the media sphere on contributes to diversifying the media consumption patterns of ethnic communities. The diversification of the media offer and in particular specialization growing media of ethnic minorities contributes to fuel new communicational public space. The media practices of the Moroccan population living in France reveal a particular way of life and social environment. They testify to a certain number of variables and strategies implemented by users according to their needs. their expectations and their culture. The differences are observable not only in terms of equipment …

La Valeur Au Carrefour De La Sémiotique, Du Marketing Et De La Publicité, Atmane Seghir

Dirassat

Value at the crossroads of semiotics, marketing and advertising

Polysemous definitions ofvalue are not lacking, they confuse bytheir very abundance. Books and articles from various disciplines have only fix this evanescent concept through the centuries byerecting axiological types. But the value, such as the semiotics of passions teaches us, is convertible. In the era of globalization where the destruction of values is fashionable, semiotics, through the study of forms of life values, is presented as the best guarantee of the future of marketing and advertising. The main task of semiotics is not to be the guardian of the values of …

L’Argument Écologique Dans La Publicité: Quels Enjeux? Quelles Limites? Quelles Recommandations Pour L’Entreprise?, Amina Saoussany

Dirassat

The ecological argument in the publicity: What are the stakes?

What limits? What recommendations for the company?

The problems of ecology and the economy have long been perceived as antagonistic because they are independently constructed by actors with opposing sensitivities and motivations. The Stockholm conference in 1972, which was the first cry of alarm from scientists on the degraded state of the planet, brought about the concept of "Sustainable development" which is a fashion development that will meet the needs of present and future generations and improve their individual and collective well-being.

Les Apports Des Technologies De L’Information Et De La Communication Dans L’Amélioration De La Qualité Des Services: Cas Des Établissements Hôteliers De La Ville D'Agadir, Maroc, M'Barka Bouhouili, Ali Rachidi, Mostapha Amri

Dirassat

The contributions of Information and Communication Technologies in improving the quality of services: Case of hotel establishments in the city from Agadir, Morocco

The success of accommodations is strongly related to customer satisfaction, especially that theoffers ofthehotels aremainly based on services, which are influenced by the experience during the stay, and also by the staff contact. This article examines the role of the lnfonnation and CommunicationTechnologies (ICT) inenriching this experience byoffering betterservice "following thetechnews".

Institution Psychiatrique, Médias Et Espace Public: De L'Injonction De Communiqué À L’Extérieur À L'Urgence De Communiquer À L’Intérieur, Olivier Pulvar

Dirassat

The psychiatric institution remains anchored in the collective memory as this closed space, outside the city and, in which are retained the actors who, by the mental disorders from which they are affected, threaten the functioning of the organization. social. It is the object of mediatization almost exclusively when the treatment of the current events requires it (various facts, social conflicts, etc.). At the time of demand social support is stronger, it gives in to the injunction modeme to communicate. It will be a question of understanding how institutional silence which nevertheless produces mediatized and social stereotypes, we move on …

Enjeu Social Et Politique Du Spectacle Dans Les Médias De Masse, Taoufiq Moueddene

Dirassat

Today, no one can deny the impact of mass media on social change in our contemporary world. However, in parallel with their technical development, moral grievances have paradoxically multiplied, not to call them into question in a radical way, but to bring out the deep and complex nature of their relationship to the creation and shaping of a social bond of ten meaningless. The interest of a critique of the mass media thus emanates from the fact that the frenzy of their technical evolution which has grafted itself, as well on the utopia of the communication as on the democratic …

Découvrir L'Altérité Et Le Lien Social À Travers La Communication Médiée Par Ordinateur, Amina Meziani

Dirassat

Parameters relational, educational and cultural have known for over a decade, a remarkable change with the ·rapid development of the Internet network has offered to users the possibilities of contacting, learning, interaction, emergence of communities. With their own characteristics, virtual environments of communication redefine social relationships becoming spaces where develop new social practices and virtual communities, they have managed to run a world disappear spatio- temporal constraints and meet the holders of different cultures. This paper reports on an experiment in which subjects interact online via a blog build a social bond and a relationship to otherness despite cultural differences …

Les Logiques Discursives Et Le Positionnement Axiologique Des Opérateurs De La Téléphonie Mobile En Algérie, Maiche Hazar

Dirassat

The discursive logics and the axiological positioning of telephone operators mobile in Algeria

Today a product or service is enough to himself. The current trend in the field of marketing is to arouse emotions, to arouse temptations and produce feelings among consumers. It is precisely in this consists the art of vertising that tries to seduce us and challenge us, by a preponderance of the image and imagination, for entertainment. Complexity in the discursive production of all advertising is the. systematic consideration of the context and the specificity of the interaction situation.

We try, through this paper, to describe the …

La Communication Environnementale Au Maroc: Analyse Des Déterminants Au Regard De La Théorie Des Parties Prenantes, Jamaa Faouzi

Dirassat

Environmental communication in Morocco: analysis of the determinants with regard to the theory of stakeholders

This article aims to analyze the contextual determinants of environmental communication of Moroccan companies through nfluences from surrounding stakeholders. The analysis is based on various communications in the fields of publications. websites and their public positions. Based on the theory of stakeholders, we verified the presence of indicators to assess the mapping of the powers of the parties. stakeholders, We detected in particular the matters related to the imperatives of environmental regulations, of the specific sector. the practice of societal reporting, the influence of market …

Communication Et Discours Politique, Amina Erradi

Dirassat

Communication & political discourse

To speak of politics today as a unified concept seems an impossible task. The word has as many different acceptances. Its definition is also a political issue such that the citizen of a democratic state must practice it daily. It is not a question of choosing a timeless and neutral definition of the politics of show that the policy obeys its own rules to which each of we must comply as a citizen of a democratic state. Politics can be defined as follows: the management of the life of a community and its defense, in short, …

La Faculté Des Lettres Et De Sciences Humaines D'Agadir: Vers Une Organisation Apprenante, Mokhtar El Maouhal, Brahim Abaragh

Dirassat

Today, the business environment is undergoing exponential evolution which requires the players in the world of work to innovate and to design ways of producing goods and offering adequate services according to “learning” processes. From the outset, the qualifier "Learner" is, to say the least, prohibited applied here to the company considered as an organization. However, the genius of the concept of organizational learning goes back a long way, so that it satisfies the objective of a renewed interest in HR services and arouses many controversies, particularly in Anglo-Saxon countries ". , result of an individual cognitive process, can be …

Offres Médiatiques Et Stéréotypages Des Identités, Fathallah Daghmi, Farid Toumi

Dirassat

Media (press, radio and television) can be seen as a mirror for their audiences. They show what the latter is common with the characters and events of the news. Overall, it can be history, culture, religious practices, or other common points such as skin color. , etc. In the time of information and communication technologies (ICT), identity is no more transmitted by parents but by media, Identity is shown is visible, claimed there.

La Communication Locale En Quête De Crédibilité Cas De La Ville D'Agadir, Abderrahmane Amsidder, Khadija Youssoufi, Fatiha Makach

Dirassat

Local communication in search of credibility

Case of the city of Agadir

Urbanization is growing all over the world, people tend to live in cities, that is why cities are obliged to communicate and present information about the visual identity , about local culture and business opportunities to its population cities must work more on its visibility and communication. This study is concerned with the ways used in AGADIR city to communicate not only with local population but also with all the other world.

Advertising Agadir is done by flyers, TV and radio but rarly by using internet or social …

La Communication Au Service De La Promotion Touristique De La Ville D’Agadir, Fatiha Makach

Dirassat

There are two spaces in every touristic city real space related to real and everyday life rlated to local people and an imaginary space relatedto the idea the advertising is giving to the distination, the picture that we make about a place befor we visit it , Agadir as a touristic destination is presented in guides in the way that the only attractive thing is the sea and the sun , in this article we present differents guides which describes Agadir,

Agadir is not weel presented in those ways of communication many efforts has to be done, we need to …