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Baby Boomers’ Attitudes Towards Product Placements, Nichole M. Schmoll, John Hafer, Michael L. Hilt, Hugh J. Reilly
Baby Boomers’ Attitudes Towards Product Placements, Nichole M. Schmoll, John Hafer, Michael L. Hilt, Hugh J. Reilly
Communication Faculty Publications
Including branded products within mass media programming is becoming common. Previous research has focused almost entirely on college-age students' attitudes about placements in movies and television. This research focuses on Baby Boomers and is the first to include questions about multiple media in forming attitudes towards product placements. Six hypotheses were tested. Attitude toward product placement is related to media consumption. Males appear more positive than females. Interactions effects of media consumption x gender and media consumption x age appear insignificant. Analytical results, graphs, tables and managerial implications and representative comments from respondents are presented.
Aarp Online Portrayal Of Social Security: Engaging Aging Baby Boomers Through Interaction, Michael L. Hilt, Jeremy Harris Lipschultz
Aarp Online Portrayal Of Social Security: Engaging Aging Baby Boomers Through Interaction, Michael L. Hilt, Jeremy Harris Lipschultz
Communication Faculty Publications
Although baby boomers were not the sole focus of the American Association of Retired Persons' (AARP) website content on the issue of Social Security reform, their interests were addressed in a variety of ways. AARP provided information, position statements, a live chat forum, and message boards. Additionally, AARP had a partnership with the Rock the Vote website. It was unexpected that AARP would be so interested in younger people and in convincing them about their generation's need to support Social Security as it currently exists. It may be that as the baby boom generation enters retirement, AARP will become increasingly …