Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network

Open Access. Powered by Scholars. Published by Universities.®

Communication

Communication Faculty Publications

Series

2020

Theory

Articles 1 - 2 of 2

Full-Text Articles in Entire DC Network

Common Ingroup Identity Model, Shay Xuejing Yao Sep 2020

Common Ingroup Identity Model, Shay Xuejing Yao

Communication Faculty Publications

This entry introduces the Common Ingroup Identity Model. In intergroup interactions, it is possible for ingroup members to make biased judgments toward both ingroup and outgroup members. People tend to evaluate ingroup members positively and outgroup members negatively. The Common Ingroup Identity Model proposes that intergroup bias can be reduced by transforming the group boundaries from “us” versus “them” into a more general “we” that include all the original in- and outgroup members.


Self-Categorization Theory, Shay Xuejing Yao Sep 2020

Self-Categorization Theory, Shay Xuejing Yao

Communication Faculty Publications

Self-categorization theory (SCT) argues that people can perceive themselves as unique individuals or as members of a group (Turner, Hogg, Oakes, Reicher, & Wetherell, 1987). SCT is a theory that explains the situations in which people perceive themselves as individuals or group entities and the implications of such perceptions. The target research area of SCT lies in the personal and group aspects of individual’s psychological process.