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Self-Categorization Theory, Shay Xuejing Yao
Self-Categorization Theory, Shay Xuejing Yao
Communication Faculty Publications
Self-categorization theory (SCT) argues that people can perceive themselves as unique individuals or as members of a group (Turner, Hogg, Oakes, Reicher, & Wetherell, 1987). SCT is a theory that explains the situations in which people perceive themselves as individuals or group entities and the implications of such perceptions. The target research area of SCT lies in the personal and group aspects of individual’s psychological process.