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Can "Slacktivism" Work? Perceived Power Differences Moderate The Relationship Between Social Media Activism And Collective Action Intentions Through Positive Affect, Mindi D. Foster, Eden J.V. Hennessey, Benjamin T. Blankenship, Abigail Stewart

Psychology Faculty Publications

We argue that the often-used critique of social media activism as merely a ‘feel-good’ mechanism can be countered by conceptualizing social media activism as a necessary type of collective action (i.e., consensus mobilization), incorporating theory on the benefits of positive feelings for activism, and by examining how power may affect these relationships. Women from two different samples (MTurk and university) were randomly assigned to recall a high- versus low-power experience, view real-world events of sexism, and then complete questionnaires assessing endorsement of social media activism, positive affect, and collective action intentions. A dual moderated mediation analyses at the second stage …