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Visible Minority Experience In The Canadian Advertising Industry: A Case Study Of The Racialized Minority Creative Worker, Anisha Mistry

Communication Studies Major Research Papers

Issues of race and representation have gained significant consideration in relation to the creative industries and the structures of power within them. This study examines barriers to entry for racial minority creative workers in the Canadian advertising industry. As racial minorities attempt to enter an atmosphere entrenched in white privilege and power, they are met with an interconnected web of struggles that restrict them from entering spaces of influence in advertising. Drawing on concepts of cultural gatekeeping, racial valuation, shallow diversity, and self-monitoring, data from thirteen qualitative interviews have been analyzed through a narrative approach. Influenced by aspects of critical …