Digital Commons Network^™

Cultivation In An On-Demand Era: Television Consumption, Explicit And Implicit Attitudes Toward Lesbian, Gay, And Bisexual Individuals, Jasmine M. Labine

Masters Theses

Past research in media effects suggests that the media we consume influences our daily lives. More specifically, Cultivation Theory suggests that television collectively contributes to our worldviews. In this study, cultivation was applied at both macro- and micro-levels. Macrolevel cultivation, or traditional cultivation, involves analysis of television as a collective medium and the way that it affects attitudes. Micro-level cultivation refers to the idea that certain types of programs influence specific attitudes.

Attitudes toward lesbian, gay, and bisexual (LGB) individuals were analyzed in relation to a number of variables. Few statistically significant results were found relating demographics and general television …

Ethical Ambivalence In Local Television Weathercasting: A Rossian Analysis, Vernon Keith Thompson

Masters Theses

Today’s television weathercasters are being called upon increasingly to go beyond benign weather prognostications to become the “newsroom experts” for science topics. The expectation to act as both scientists and journalists can cause ethical ambivalence (EA), a sociological condition in which, faced with conflicting norms, the subject feels that he/she is being pulled psychologically in two different directions (Jansen & Von Glinow, 1985). This thesis presents a Rossian analysis of climate change in weathercasting, a topic that captures the most important ethical tensions arising from conflicting duties within the weathercaster role, specifically: a) how might the duties of the television …