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"Make Over Your Body": Conflicting Messages In Women's Fitness Magazines, Joy Zoodsma
"Make Over Your Body": Conflicting Messages In Women's Fitness Magazines, Joy Zoodsma
Masters Theses
SHAPE Magazine is a women's fitness magazine that has been consistently popular since its initial publication in 1981. This study explores how the messages of health and beauty in this publication have evolved over the last three decades, especially in response to the cultural imperatives of consumerism and feminism. It critically analyzes the visual and textual messages on SHAPE Magazine covers and in letters from the editor, which offer important examples of the ways in which SHAPE attempts to “hail” readers – to draw them in, to convince them that what the magazine has to offer is relevant to their …
Sweetness And Strength: Codes Of Femininity And Body Image In Branded Social-Networking Messages And Consumer Responses, Anne M. Holcomb
Sweetness And Strength: Codes Of Femininity And Body Image In Branded Social-Networking Messages And Consumer Responses, Anne M. Holcomb
Masters Theses
This study critically analyzes visual and text updates posted by two clothing brands to the social-networking site Facebook.com, including consumers' interaction with these marketing messages. A semiological textual analysis was conducted using Facebook updates by the Victoria's Secret PINK and Nike Women apparel brands, and the responses of fans who subscribed to these updates. Advertising aimed at women in print media has previously been analyzed in this way, revealing patterns of sexualization and objectification that can be harmful to women and men alike. My analysis builds on this tradition. Social-networking sites such as Facebook allow individual users unprecedented access to …