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Leadership Behavior And Perceived Team Communication Effectiveness: A Study Of Division 1 College Hockey Coaches' Perceptions, William Chris Brooks

Masters Theses

The purpose of the research was to begin testing assumptions about coaches' leadership and team communication by starting with an examination of the relationship between a head coach's perception of his leadership behavior and his perception of the effectiveness of his team's communication.

The sample in the study consisted of fifty NCAA Division I Men's Head Hockey Coaches during the 2006-2007 season. Demographic data reported included the following: the participants' age, education level, nationality, number of years as a head coach, number of years as an assistant coach, 2006-2007 record, and number of years as head coach at their current …

Activism, Public Relations, And The Internet: A Case Study Of Moveon.Org, Erich Sommerfeldt

Masters Theses

This thesis explores how an activist organization, MoveOn.org, is using the Internet to meet its public relations needs. MoveOn.org's Web site was analyzed to the extent that MoveOn engaged in three basic functions of public relations. Accordingly, this inquiry asked how MoveOn.org engaged in relationship-building with publics via email action alerts; agenda-stimulation through online information subsidies (press releases); and how MoveOn mobilized organizational resources on its Web site. Results show that MoveOn.org regularly engages in rhetorical relationship building through action alerts with its publics, mainly through Burke's identification by antithesis identification strategy. Keywords from MoveOn's press releases were used in …

"Bird In A Cage:" Exploring Transnational Immigrants' Identity Negotiations, Ewa Urban

Masters Theses

Recent research demonstrates that the experience of contemporary immigrants is largely defined by their continued efforts to maintain symbolic and/or physical connections with their homelands ( e.g., Levitt, 1998). This study explored how these transnational connections affect the negotiation of immigrants' multiple identities. To explore the fluidity and the multilayered nature of transnational identities, the communication theory of identity was utilized as a theoretical lens. This theory allowed for an understanding how immigrants enact salient aspects of their multiple identities across contexts and situations. Phenomenological methodology was used to explore immigrants' lived experiences and hear their voices both individually and …

Banish Belly Bulge And Chisel Your Bis: A Semiotic Analysis Of Gender Representations In Fitness Magazine Advertising, Lauren A. Teal

Masters Theses

This study examined gender ideologies in the advertising of two popular fitness magazines, Shape and Men's Fitness, using Kress and van Leeuwen's visual semiotic theory (1996). The aim of this study was to determine how fitness magazine advertising participates in the construction of gender identities, and to identify what rhetorical and visual strategies are commonly employed.

Through an examination of the way gender identities are constructed by fitness magazines my research has concluded that advertising within both magazines promotes idealized body types and stereotypical gender identities for men and women. In Shape's advertisements, women are wives and homemakers; they …