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Denying And Minimizing The Allegations: The Martha Stewart Scandal, Rebecca A. Schmidt
Denying And Minimizing The Allegations: The Martha Stewart Scandal, Rebecca A. Schmidt
Masters Theses
This thesis studies the crisis management strategies employed by Martha Stewart as she responded to allegations surrounding her sale of ImClone stock in December 2001. Through rhetorical analysis, which utilizes the generic method of criticism, it examines Ms. Stewart's public responses to her crisis that were broadcast on television, printed in newspapers and magazines, and posted on Stewart's website, and found that she used primary strategies of denial and minimization. Finally, this thesis concludes that Ms. Stewart's responses are considered appropriate as they relate to the expectations of her audience as well as her attempt to repair her image and …
Testing The Relationships Among Depression, Communication Competence, Relational Satisfaction, And Social Support, Rebecca Sue Devries
Testing The Relationships Among Depression, Communication Competence, Relational Satisfaction, And Social Support, Rebecca Sue Devries
Masters Theses
The purpose of this thesis was to test the relationship between depression, communication competence (CC), and social support. This relationship is rooted in the premise that central to CC is one's ability to solicit and receive social support from interpersonal relationships in terms of 3 dimensions: assertiveness, responsiveness, and cognitive flexibility. It was hypothesized that depression is negatively associated to cognitive flexibility, and in tum the assertiveness and responsiveness CC dimensions are positively related to quality interpersonal relationships and the social support received from such relationships. Bivariate correlation results indicate the data are consistent with the predicted relationships between the …
Intersections Of Race, Identity, And Co-Cultural Practices: A Qualitative Content Analysis Of A 'White Black Woman', Tammy Lynn Jeffries
Intersections Of Race, Identity, And Co-Cultural Practices: A Qualitative Content Analysis Of A 'White Black Woman', Tammy Lynn Jeffries
Masters Theses
Notes of a White Black Woman by Judy Scales-Trent (1995) was the text used for this analysis and offered insight to the process of identity development, and the co-cultural communication practices of an African American woman whom others mistake as European American-a 'White Black Woman.' The basis for this body of research was embedded in the premise that co-cultural communication practices are intrinsically linked to the normal communication of the White Black person's identity development negotiation process. The initial exploration of this study began with explaining Kich's (1992) bi-racial identity model from a mono-racial perspective allowing for new interpretations of …
An African American Cultural Critique Of Weight, Race, Gender And Class Using A Semiotic Analysis Of Queen Latifah’ S Film Roles, Angela Denise Prater
An African American Cultural Critique Of Weight, Race, Gender And Class Using A Semiotic Analysis Of Queen Latifah’ S Film Roles, Angela Denise Prater
Masters Theses
This project examined the interconnectedness of race, gender, class and the physical body as interrelated marginalization factors in media representations. Using the feminist body image literature, critical/cultural theory and Black feminist thought this study examined the significance of weight as a marginalization variable interdependent with race, gender and class. The motion picture character portrayals of the iconic figure Queen Latifah are subjected to a semiotics analysis, a traditional method in critical cultural studies to examine media representations. This analysis is informed by the cultural standpoint of the author as an overweight African American female. This study revealed that Queen Latifah's …
Dialectics In Mother-Child Relationships Among First-Generation Asian Indian Women In The United States, Chitra Akkoor
Dialectics In Mother-Child Relationships Among First-Generation Asian Indian Women In The United States, Chitra Akkoor
Masters Theses
The purpose of this study was to explore the experiences of Asian Indian immigrant women raising children in the U.S. as value contradictions between Asian Indian culture and U.S. culture. Relational dialectics in parent-child relationships among Asian Indian immigrant women and their children was also explored using the dialectcial perspective. Participants for the study were 20 Asian Indian women chosen randomly from the Kalamazoo-Battle Creek (MI) AI community who participated in one-one-interviews. Results of the study showed that participants experienced value contradictions in child-rearing. All four contradictions addressed in research on relational dialectics were also discovered in the context of …
Scapegoating As An Organizational Escape From Crisis: A Case Study Of Merrill Lynch, Jennifer D. Brown
Scapegoating As An Organizational Escape From Crisis: A Case Study Of Merrill Lynch, Jennifer D. Brown
Masters Theses
This thesis examines the use of scapegoating as a communication strategy by Merrill Lynch during the 2000's. Using a rhetorical method, it explores the nature of crises and the image restoration attempt by corporations. Finally, it draws a number of conclusions about how organizations should respond to crises communicatively and ethically.
“A Different Way To Portray It”: A Phenomenological Analysis Of Audiencing The [New] Newlywed Game, Christopher Reed Groscurth
“A Different Way To Portray It”: A Phenomenological Analysis Of Audiencing The [New] Newlywed Game, Christopher Reed Groscurth
Masters Theses
This study seeks to extend the body of literature which explores how culturally-situated audiences assign meaning to television texts. Specifically, this inquiry introduces and describes the audiencing behavior of several vintage television audiences. Drawing on existing cultural studies and feminist research, in-depth, semi-structured focus group interviews were used to gather viewer perceptions of the gendered discourse on two episodes of The [New] Newlywed Game (one from the '70s and one from the '90s). The focus group interviews were audio-taped then later transcribed verbatim. Six emergent themes: (1) Understanding the Discourse of Power Structures, (2) Gendered Questions: Form and Content …
The Effect Of Employee Computer Self-Efficacy On Transfer Of Training Following Computer-Based Training, Amy Lynn Trombley
The Effect Of Employee Computer Self-Efficacy On Transfer Of Training Following Computer-Based Training, Amy Lynn Trombley
Masters Theses
This study used the Technology Acceptance Model, prior research of self-efficacy, and transfer of training theory, to examine the relationships between employee computer self-efficacy, perceptions of the ease of use of CBT, perceptions of the usefulness of CBT, behavioral intention, and transfer of training, following computer-based training. Eighty-three employees of a large mid-west retail chain participated in this study. A pre-test, measuring existing computer self-efficacy, employee perceptions of the ease of use of general computer-based training, and prior safety knowledge was given to employees prior to the start of a web-based safety training program. A post-test, measuring developed computer self-efficacy, …