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Don’T Weight!: A Public Relations Campaign To Raise Awareness About Childhood Obesity, Ellyn Lange, Murphy Maes, Molly Heztner
Don’T Weight!: A Public Relations Campaign To Raise Awareness About Childhood Obesity, Ellyn Lange, Murphy Maes, Molly Heztner
Symposium on Undergraduate Research and Creative Expression (SOURCE)
This research was the basis for a national campaign competition to raise awareness about childhood obesity, called the Bateman competition. As members of the Public Relations Student Society of America (PRSSA) and Valpo's student-run agency SPARK, this campaign was affiliated with PRSSA and sponsored by General Mills and United Way. Research on childhood obesity was initiated in October, 2011 and the campaign was implemented throughout the month of February. The research established one particular disturbing fact – more than 70% of those who are obese during childhood will remain the same in their adulthood (http://childhoodobesitystatistics.net/facts.php). Therefore, by naming …
Pr Social And Digital Professional Challenges: A Relationship Between Organizations And Their Publics, Samuel Borden, Erika Wagner, Lauren Rubio, Elizabeth Freeman, Matt Butcher, Tom Haeussler
Pr Social And Digital Professional Challenges: A Relationship Between Organizations And Their Publics, Samuel Borden, Erika Wagner, Lauren Rubio, Elizabeth Freeman, Matt Butcher, Tom Haeussler
Symposium on Undergraduate Research and Creative Expression (SOURCE)
Public Relations is extensively integrated into social and digital communication platforms. PR is focused on dialogic communication grounded in the philosophy of caring (Coombs, 2007). The most effective approach to understanding the PR role through social media is to examine how these platforms are used in developing relationships between an organization and its publics. Experienced professionals suggest it is the relationship between an organization's goals and the needs of its publics that allows the most effective communication process. Therefore, students conducted in-depth interviews of members of a student organization to establish the goals of the organization. Then the publics were …
Fit Kids Rock: The Campaign Against Childhood Obesity In A Valparaiso Elementary School, Samuel Borden, Nathalie Martinez, Lauren Rubio, Ryan Brule
Fit Kids Rock: The Campaign Against Childhood Obesity In A Valparaiso Elementary School, Samuel Borden, Nathalie Martinez, Lauren Rubio, Ryan Brule
Symposium on Undergraduate Research and Creative Expression (SOURCE)
The Bateman Team’s topic was childhood obesity, a well-known, yet hidden issue. Before beginning the campaign, it was necessary to research the target audiences and the most effective ways to reach them. The Bateman Team chose to address elementary school third graders (about 70 students) and their faculty. Research showed that the best ways to communicate with the 8-9 year olds was through interactive activities and guidance. As a team, we coordinated with the school’s administration to implement the plan for a set time during the school day. The third graders were separated into two sections (35 students each) to …
Complexity Theory: An Approach To Understanding The Weak Relationships Between Valparaiso’S International And Non-International Student Populations, Cameron Witt, Kayla Moon, Michelle Brewer
Complexity Theory: An Approach To Understanding The Weak Relationships Between Valparaiso’S International And Non-International Student Populations, Cameron Witt, Kayla Moon, Michelle Brewer
Symposium on Undergraduate Research and Creative Expression (SOURCE)
The Valparaiso University campus is becoming more diverse as each year passes. The undergraduate population on campus is experiencing a rise in international admissions. Although the University has many recognized student organizational groups, including VISA (Valparaiso International Student Association), these student organizations are failing to connect with one another, which results in a very fragmented student population rather than an intertwined group of young adults. The prior being the case, this campaign directly targets the international student association known as VISA, and is related to increasing student awareness (both international and national) of the VISA organization, their events, and also …
Transformation Of Public Relations Agencies Through Evaluation Of Golin Harris’ Evolution To The G4 Model Using Public Relations Theories, Samuel Borden, Elizabeth Freeman, Nathalie Martinez, Lauren Rubio, Ryan Brule, Demetrius Amparan, Kimberly Coticchia, Liz Powers
Transformation Of Public Relations Agencies Through Evaluation Of Golin Harris’ Evolution To The G4 Model Using Public Relations Theories, Samuel Borden, Elizabeth Freeman, Nathalie Martinez, Lauren Rubio, Ryan Brule, Demetrius Amparan, Kimberly Coticchia, Liz Powers
Symposium on Undergraduate Research and Creative Expression (SOURCE)
The study developed a critical analysis of public relations agency Golin Harris and their new G4 Model. This analysis was conducted by an upper-level undergraduate class PR Leadership: From an Agency Perspective. The eight-member, advanced class, team-researched, compared, and contrasted the new model with their previous approach to agency functions. Using key public relations theories, this PR evolution was examined to assess just what this change means to consumers, clients, and other public relations agencies. The theories used were Speech Act Theory, Social Constructionism, Weikian, Strategic Issues Management, and Diffusion of Innovation Theory. An evaluation of the documents provided …