Digital Commons Network^™

Benefits, Corporate Motives, And Communication Patterns In Strategic Philanthropic Relationships As Perceived By Nonprofit Partners, Gregory Grant Rumsey

Doctoral Dissertations

Businesses are increasingly held accountable both to their owners and to the larger society in which they operate. Accordingly, many companies are extending their resources to meet community needs through philanthropic partnerships with nonprofit organizations. Such ventures, however, have drawn close scrutiny of motives and benefits. For example, some consumers register skepticism when evaluating the sincerity of corporate intent in cause-related marketing arrangements. Attribution theory suggests that altruistic reasons for corporate good deeds may be discounted in the context of apparent self-interest. Likewise, a debate between shareholder and stakeholder theorists introduces questions about possibly conflicting obligations facing corporate managers. Some …

Scripted Vs. Real: An Analysis Of Parent-Child Interactions In African American Sitcom Families And Real Life Families, Syrenthia Johnson Robinson

Doctoral Dissertations

This is an exploratory study of the parent-child interactions in African American families as they are portrayed on television and as they are experienced in real life. The research methods- frame analyses, focus groups, and a parent-child relationship questionnaire- facilitated the exploration of common interactions between parents and their children, such as their verbal communication styles (conversation orientation, conformity orientation), conflict management styles (avoiding, accommodating, confronting, compromising, collaborating) and level of closeness (disengaged, separated, connected, enmeshed).

To examine the parent-child relationships depicted in African American television families, four television shows were included in the analysis: My Wife & Kids, Family …

Mothers’ Attitudes About Childhood Nutrition Coverage In Magazines And Newspapers, Carrie Suzanne Baker

Masters Theses

This study explores mothers’ attitudes toward magazine and newspaper coverage of childhood nutrition issues. The prevalence of childhood obesity has increased in recent years along with media coverage of obesity and obesity issues. This growing concern has posed a problem for society and parents.

Focus group interviews and individual interviews were conducted with mothers who read magazines and newspapers. These interviews explored mothers’ nutrition habits, knowledge of obesity and, overall, their attitudes about childhood nutrition topics, such a childhood obesity, as they are presented in magazines and newspapers.

Developing An Integrated Model Of Interactivity In The Context Of Travel-Related Web Sites, Juran Kim

Doctoral Dissertations

This dissertation investigates relationships among interactivity as functional features, actual interaction and perception, its moderators (i.e. experience) and its consequences (i.e. attitude, trust and purchase intention) in the context of travel-related Web sites. This study is expected to contribute to the body of knowledge by clarifying the concept of interactivity in an important advertising/marketing context. An experimental design is used to explore key questions about relationships among types of interactivity, with a focus on exploring similarities and differences in Human-to-Human and Human- to-Computer interactivity, as well as moderators and consequences of the interactive experience at travel-related Web sites.

Framing The Internet In China: Cross-Cultural Comparisons Of Newspapers’ Coverage In China, Hong Kong, Singapore, The United States, And The United Kingdom, Xiang Zhou

Doctoral Dissertations

This study introduced the framing theory, Shoemaker and Reese’s hierarchical model, and Hofstede’s cultural dimensions into a cross-cultural comparative analysis of news coverage of the Internet in China from 2000 to 2004 in selected newspapers in China, Hong Kong, Singapore, the United States and the United Kingdom.

Significant differences were found to exist across the societies in both the salience of Internet-related issues and the usage of generic news frames. The issue of Internet diffusion and use was most frequently mentioned in the newspapers from China, Singapore, and the United Kingdom. The U.S. newspapers paid most attention to the issue …

Assessing The Impact Of The Interpersonal Communication Course, Michelle Epstein Garland

Masters Theses

The purpose of this exploratory investigation was to identify a strategy for the assessment of the interpersonal communication course. As envisioned, the assessment process focused on key elements of the course: knowledge of concepts, theories, and research findings; development of interpersonal skills through verbal and written activities; and understanding of a range of interpersonal contexts. Through a course-embedded assessment procedure, the review process examined students, faculty, and the course itself through various forms of formal and informal, direct and indirect methods.

Findings revealed an increase in communication apprehension and decrease in interpersonal communication motives from the beginning of the term …

Magazine Messages And Teenage Perception Of Skin Cancer, Tanning, And Sun Safety, Anna Marlene Greene

Masters Theses

Increasing skin cancer rates and a developing trend of tanning has emphasized the importance of sun safety, especially among youth. The purpose of this study is fourfold: (1) to explore the sun safety content of magazines with high teen readership, (2) to discover teenagers’ tanning behaviors, (3) to find their thoughts and feelings on magazine coverage of this issue, and (4) to learn their knowledge of the risks associated with sun exposure. Focus groups were held with 23 high-school-age students in eastern Tennessee. Understanding the barriers to changing this group’s behavior could be beneficial in developing effective persuasive messages.

The New ‘Struggle To Get It Straight’: The Broadcasting Board Of Governors’ And The Voice Of America’S Search For Purpose And Structure In The War On Terror, Curtis Joel Owens

Masters Theses

This study examined the purpose of United States international broadcasting form its inception, and emphasized the changes in structure that have helped the broadcasters to fulfill that purpose. The study used a three-pronged methodology involving personal interviews, historical perspectives and participant observation.

The survey of the historical narratives regarding the Voice of America and the findings from personal interviews with key members of the Broadcasting Board of Governors staff revealed an ongoing debate about the purpose of a government-funded broadcaster. The two prominent sides are those who want international broadcasting to serve an advocacy role versus those who want it …

What's Up, Bitch?, Mary Elizabeth Asbury

Masters Theses

This study examined the judgments rendered by college students about the term "bitch." While the term was once considered to be hate speech towards women, popular culture has made the term relatively common, often giving it a comical meaning (Lee, 1998). Because much of our popular culture is aimed at the 18-24 age groups, it follows that the term "bitch" is often not considered to be hate speech by this generation. In addition, women are now gaining status in Western cultures, and are entering fields once dominated by men. Women who were once considered to be outcasts and "uppity" for …

Leadership Ability Based On Communication Style: A Quantitative Study Of The Effects Of Sex And Gender On Perception Of Leadership, Linda Pysher Jurczak

Doctoral Dissertations

Work to date on masculine and feminine communication styles in leadership roles is limited. Much of the leadership research reflects an interest in the differences between the styles of men and women, but relatively little has been done focusing on feminine and masculine communication styles. This study seeks to fill in some of the gaps. The quantitative design of this study is based on Goldberg's (1968) experimental paradigm and used an Internet-linked survey consisting of four different sex and gender combinations. The survey included Renzetti's (1987) Sex Role Attitudinal Inventory, a brief description of a leader, and a Likert-type scale …

Madam President: A Content Analysis And Media Effects Approach To Investigating News Nedia Coverage Of Female Presidential Primary Candidates, Tiffany Jane Shoop

Doctoral Dissertations

From the early 1900s when the first Congresswoman, Jeannette Rankin, in reference to a reporter, shouted, “Tell him to go to hell!” to the late 1980s when gubernatorial candidate Evelyn Murphy, in reference to an unflattering picture of her in jogging shorts published in the Boston Herald, stated, “Just some kind of parity among us, that’s all I’m asking,” the tension between women in political positions and the news media has been a topic of considerable scholarly interest (Witt, Paget, & Matthews, 1995, p. 186, 183). This research project continues the stream of research on news media coverage of …

Video Game Ratings: Does The System Work For Parents?, Alexis Diane Brekke

Masters Theses

The purpose of this study was to explore the attitudes of parents toward the video game rating system. This relatively new medium and industry have rapidly grown in popularity in recent years. The industry-regulated rating system designed to help parents make choices about video games has made the news of late because of the possibility of government intervention into its practices.

Parents who buy video games for their children participated in a focus group or an in-depth interview. Topics under investigation were the extent to which parents understood and trusted the rating system, how they used the system and how …

Being User-Oriented: Convergences, Divergences, And The Potentials For Systematic Dialogue Between Disciplines And Between Researchers, Designers, And Providers, Brenda Dervin, Karen Fisher, Eric Meyers, Charles Naumer, Marilyn Ostergren, Carol Tenopir, Kreetta Askola, Louann F. Blocker, Carly Hamlett, Timothy Lepczyk, Ashley Mcconnell, Anthony Schlagel, Kelli Y. Williams, Andrew Dillon, Lorraine Normore, Tingting Lu, Shannon Hoste, Troy Elias, Peter H. Jones, Carrielynn D. Reinhard, Bethany Simunich, Donald Case, Melissa A. Gardner, Gary K. Hughes, Jennifer L. Robinette, Robert J. Trader, Granger H. Butler, Melissa D. Davis, Sarah M. Donaldson, Susan M. Finley, Betsy A. Law, Anne E. Ledford, Christina Joy Mark, Nancy R. Marshall, Krista M. Mcmanis, Jennifer Paul, Sarah F. Pratt, Latisha M. Reynolds, Kathryn P. Sexton, Roberta D. Shannon, Sara Fowdy Strange

School of Information Sciences -- Faculty Publications and Other Works

The challenge this panel addresses is drawn from intersecting literature reviews and critical commentaries focusing on: 1) user studies in multiple fields; and 2) the difficulties of bringing different disciplines and perspectives to bear on user‐oriented research, design, and practice. 1

The challenge is that while we have made some progress in collaborative work, we have some distance to go to become user‐oriented in inter‐disciplinary and inter‐perspective ways. The varieties of our approaches and solutions are, as some observers suggest, an increasing cacophony. One major difficulty is that most discussions are solution‐oriented, offering arguments of this sort ‐‐ "if only …