Digital Commons Network^™

Making Stewardship Meaningful For Nonprofits: Stakeholder Motivations, Attitudes, Loyalty And Behaviors, Geah N. Pressgrove

Theses and Dissertations

This dissertation explores the ways in which stewardship motivates nonprofit stakeholder attitudes, behaviors and loyalty. Using an online survey of stakeholders from eight local United Ways in one southern state (N=660), this research has three major focuses. First, it seeks to validate a scale to measure perceptions of the relationship cultivation strategies of stewardship. Second, it investigates group differences between nonprofit stakeholder types (donor only versus both donor and volunteer). Third, the study explores opportunities to extend existing relationship management models beyond assessments of perceived relationship quality to include desirable behavioral outcomes.

Findings offer a new conceptualization of stewardship comprised …

What Can Reader Comments To News Online Contribute To Engagement And Interactivity? A Quantitative Approach, Brett A. Borton

Theses and Dissertations

This dissertation addresses the relationship between journalism and computer-mediated communication by exploring the degree to which newly empowered audience members are using the reader comment forum on newspaper websites to participate in democratic discourse - a key component of civic engagement. Twenty-first century journalism has evolved from the traditional asynchronous, 'one-to-many' model into a process involving producers, content and audiences. The interactive capabilities of Internet-based news products have enabled legacy media to connect with audiences in unprecedented fashion. Perhaps more than any other interactive platform, the reader comment forum on online news sites reflects the ideal of the 'public sphere,' …

Child Sexual Abuse In The Media: Is Institutional Failure To Blame?, Jane Long Weatherred

Theses and Dissertations

This thesis presents a longitudinal content analysis study of child sexual abuse (CSA) in the United States national news media from 2002 through 2012. It finds that the U.S. national news media have shifted their focus from individual level causes to societal level causes for CSA. This shift has implications for changes in institutional policies and child protection laws throughout the country.

The Westernization Of Advertisements Published In Kuwaiti Newspapers From 1992 To 2012; A Content Analysis, Farah Taleb Alrefai

Theses and Dissertations

The purpose of this study is to evaluate the degree of Westernization in advertisements published in major Kuwaiti daily newspapers over the past 21 years (1992-2012). Utilizing a quantitative content analysis, the diffusion of Westernization into the content and form of the advertisements was analyzed. Specifically, a sample of 584 advertisements published on the front pages of AlQabas and AlWatan Kuwaiti dailies from 1992 to 2012 were examined. The advertisements were analyzed to detect the increase and/or decrease of the presence of 12 Westernization attributes. These attributes are: product/ brand origin (Western or local), Western models and or local models, …

The Corporation In The Marketplace Of Ideas: The Law And Economics Of Corporate Political Speech, Matthew W. Telleen

Theses and Dissertations

In 2010, the Supreme Court decided Citizens United v. FEC, and raised the ire of commentators around the country. The President even criticized the ruling during the State of the Union Address. But corporate political speech has existed at various levels throughout history, and the debate is often clouded by complex balancing tests and convoluted reasoning. In this dissertation, the methodology of law and economics is utilized to analyze the value of corporate political speech to the marketplace of ideas. Chapter 1 introduces Tracing the history of Supreme Court decisions dealing with corporate political speech, variables can be isolated that …

Mental Health On Youtube: Exploring The Potential Of Interactive Media To Change Knowledge, Attitudes And Behaviors About Mental Health, Caroline Belser Foster

Theses and Dissertations

This dissertation first examines the mental health content on the video-sharing site YouTube as a foundation for exploring the ways the mental health community (members and associates of the National Alliance on Mental Illness) have used, and may use, YouTube in the future for information seeking, social support seeking, information providing, and social support providing. Using a content analysis of a systematic sample of YouTube videos produced by the YouTube search engine for the terms 'mental health' and 'mental illness,' this study highlights types, topics and formats of mental health related content, including types of mental illnesses, as well as …

That's News To Me: An Exploratory Study Of The Uses And Gratifications Of Current Events On Social Media Of 18-24 Year-Olds, John Vincent Karlis

Theses and Dissertations

Social media is a dominant news source among the college-age demographic (18-24). Inherent in news consumption on social media is current events, that is, news that has individual relevance, societal relevance and is time constrained. This study adds to the existing body of uses and gratification literature. This one-shot exploratory study is the first of its kind, examining the "what" or different dimensions of news and the "why" or uses and gratifications that 18-24 year-olds use current events on social media. It also looked at the factors predicting recall of current events on social media.

Using a survey of 896 …

Political Advertising In Kuwait - A Functional Discourse Analysis, Jasem Alqaseer

Theses and Dissertations

Most political advertising studies focus on the U.S. or other western democracies like the U.K. and other European countries. In general, political advertising studies focused on the content of political advertising especially on the subject of issues vs. images in advertising. In addition, many studies of political advertising content focus on the topic of negative advertising. The practice of political advertising has been found to vary depending on the political and media structure within a country as well as cultural and legal elements. Therefore, the gap in the literature about the practice of political advertising in the Middle-East is worth …

An Alternative Path: The Intellectual Legacy Of James W. Carey, Matthew Ross

Theses and Dissertations

The following is an inquiry into the intellectual Legacy of James W. Carey. This study locates, classifies and critiques the three most salient currents of his work: (1) His critique of the intellectual history of mass communications and the positivism of the media 'effects tradition,' (2) his North American cultural studies alternative to the dominant ways of knowing in his discipline, (3) and his technological criticism. All three of these currents are discussed and evaluated in terms of Carey's contribution to the discipline. While Carey was neglectful is his analysis of institutions and issues of political economy, the author argues …

Exploring A Paradigm Shift: The New York Times' Framing Of Sub-Saharan Africa In Stories Of Conflict, War And Development During The Cold War And Post-Cold War Eras, 1945-2009, Zadok Opero Ekimwere

Theses and Dissertations

This dissertation investigated The New York Times' framing of sub-Saharan Africa during the Cold War and post-Cold War eras. The aim was to determine whether a paradigm shift has taken place in the way Western news media cover Africa following a change in the world view system from the Cold War to the post-Cold War. To look for frames, the research examined how The New York Times portrayed sub-Saharan Africa in stories of conflict, war and development.

.Framing analysis methodology was used to examine the stories and to search for frames. Findings showed that The New York Times used violence …