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Communication

University of South Carolina

Faculty Publications

Series

1994

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The Answering Machine Generation - Who Are They And What Problem Do They Pose For Survey Research, Robert W. Oldendick, Michael W. Link Jul 1994

The Answering Machine Generation - Who Are They And What Problem Do They Pose For Survey Research, Robert W. Oldendick, Michael W. Link

Faculty Publications

Increased incidence of telephone answering machines and the use of such devices to screen calls pose a potential threat to the representativeness of samples in telephone surveys. Using data from nine statewide surveys, this analysis examines the extent to which answering machines are used to screen calls and the demographic characteristics associated with answering machine use and call screening. Results show that at most two to three percent of households use answering machines to screen calls, and that such screening is more likely to take place in households with higher family incomes, outside rural areas, and which include individuals who …