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Strategic Communication In Women's Rights Organizations: Tools, Challenges And Best Practices, Anastasia Kalinina

Dissertations and Theses @ UNI

Despite rapid globalization and tremendous expansion of the number of women's rights organizations, international attention to the issues of women and girls remains rather low. While some women's rights networks and organizations leap to prominence, others do not receive recognition and public support. I wanted to know why. I interviewed 13 directors and communication managers of women's rights non-governmental organizations to see how they manage communication. I used a convenience sample that included a wide range of geographical locations and sizes of NGOs. The interviews were held via Skype. I conducted a theme analysis of transcribed interviews. The participants indicated …