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Utilization Of Social Media In Ethnic Identity Political Communication : Case Study Of Sundanese Ethnic Political Communication Regent Dedi Mulyadi In Political Development In Purwakarta Regency, West Java Province, Indonesia, 2008-2018, Asep Gunawan, Siti Karlinah Abdurachman, Cece Sobarna, Evie Ariadne Shinta Dewi

Library Philosophy and Practice (e-journal)

The reality of ethnic identity becomes an interesting phenomenon when used in political communication practices, especially in democratic government systems, because it can be a differentiator for its users in forming a political image or identity. Using a qualitative research method with a case study approach, this research succeeded in revealing that the attributes of political communication by Regent Dedi Mulyadi through verbal and nonverbal messages and his political communication strategy were the practice of managing impressions to form a certain political identity. To achieve this goal, the use of social media is an important political communication strategy. The construction …