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Using The Elaboration Likelihood Model As A Method To Teach Science Communication, Ann Briggs

School of Natural Resources: Dissertations, Theses, and Student Research

For most scientists, researchers, and resource professionals, the act of communicating their science is not the focus of their training or practice. While the importance of sharing information with the general public is widely accepted, many professionals have not been taught how to communicate with the public. They rely on trial and error and other methods that often lead to misunderstanding and miscommunication. Science communication is a necessary step to keep society engaged and informed about science and the scientific process, and a lack of science communication to the public leads to misinformation, and ultimately a lack of trust in …