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A Comparative Analysis Of Undergraduate Integrated Marketing Communications Degrees In The United States, Anne Watkins Tyson
A Comparative Analysis Of Undergraduate Integrated Marketing Communications Degrees In The United States, Anne Watkins Tyson
Honors Theses
No longer are traditional marketing communications methods effectively reaching consumers. The approach of integrated marketing communications intentionally combines all aspects of the marketing communications mix into one consistent message. Research reveals that integrated marketing communications is becoming a more and more popular field of study for students and academics. Because of this, universities are forced to evaluate how their integrated marketing communications programs are taught in order to stay relevant. The purpose of this study is to conduct an analysis of undergraduate integrated marketing communications degrees in the United States. This thesis work defines integrated marketing communications, and also describes …
Lifestyles Of The Instagram Famous: What Fashion Micro-Influencers Want From Brands And How Brands Should Partner With Them., Reed Ashton Kevin
Lifestyles Of The Instagram Famous: What Fashion Micro-Influencers Want From Brands And How Brands Should Partner With Them., Reed Ashton Kevin
Honors Theses
In an age of social media, Instagram ranks among the most popular mobile sharing platforms in the world. Created in 2010, Instagram now boasts over 800 million users and has widespread community engagement, leading worldwide trends.With the exponential growth of Instagram, it is no surprise that companies and their brands began to pay close attention to its marketing potential. And although marketers have utilized Instagram in many ways, perhaps the most successful tactic has been through influencer marketing. An influencer is any person in a position to affect the decisions of others. Influencer marketing works well for brands because of …
A Conversation About Cultural Appropriation As Explored By An Emerging Media Professional, Shikha Shrestha
A Conversation About Cultural Appropriation As Explored By An Emerging Media Professional, Shikha Shrestha
Honors Theses
This thesis investigates cultural appropriation for the benefit of emerging media professionals. I use a personal encounter with cultural misappropriation as a starting point for the study. To further my exploration, I call upon the theory of symbolic interactionalism and scholarship in sociology, anthropology, and art criticism to better understand the concept. Then I interviewed many students and faculty members in the university community and they provided both insight and personal reflections on the concept, especially the media’s role in how they view cultural appropriation. Finally, I provide case studies, choosing three areas where cultural misappropriation has occurred, and suggest …
Rebranding The Classics: The University Of Mississippi, Maraea Cardner
Rebranding The Classics: The University Of Mississippi, Maraea Cardner
Honors Theses
This thesis seeks to analyze the current perceptions of the study of classics from an Integrated Marketing Communications perspective with the goal of realigning misconceptions with the contemporary ideology of those within the field. The field of classics is facing challenges stemming from misappropriation of the field itself, and there is a current debate about the decline in the number of classicists in the field and in the number of undergraduate students studying classics. Specifically, this thesis looks at the Department of Classics at the University of Mississippi as a model for other like departments across the field to use …
Finding Equilibrium On The Internet: How Chinese Netizens And The Regime Navigate Social Media Censorship, Hailey Mckee
Finding Equilibrium On The Internet: How Chinese Netizens And The Regime Navigate Social Media Censorship, Hailey Mckee
Honors Theses
China’s current social media landscape consists of the most users in the world operating within the most extensive governmental censorship apparatus in the world, which over time has created a shaky balance between personal expression and institutional order. This thesis attempts to shed light on an understudied, potentially sensitive topic by exploring the multifaceted relationship between Chinese Internet users and the communist regime in terms of content surveillance. By examining the current Internet environment, assessing the opportunities and challenges the web provides users and the regime, implementing a survey with sixteen Chinese netizens, and conducting a literature review, this thesis …
Clicks And Mortar: The Modernization Of Boutique Retail To Aid Rural Revitalization In Mississippi, Mary Linley Albert
Clicks And Mortar: The Modernization Of Boutique Retail To Aid Rural Revitalization In Mississippi, Mary Linley Albert
Honors Theses
As ecommerce outlets boom, many brick and mortar stores cannot keep up and are forced to shut their doors. Rural retailers have been hit harder than any other segment by this supposed Retail Apocalypse. In the same vein, many previously online only businesses are opening brick and mortar locations. The purpose of this research is to understand the combined necessity of physical and digital commerce for businesses and lay out an omnichannel strategy, the Clicks and Mortar method, that is tailored directly to the needs of rural boutique clothing retailers. The methods used to gather research and data include primary …
Social Media And Collegiate Athletic Recruitment: Friends Or Foes?, Brittney Nicole Jackson
Social Media And Collegiate Athletic Recruitment: Friends Or Foes?, Brittney Nicole Jackson
Honors Theses
The purpose of this thesis is to better understand the effects of social media on college athletic recruitment through student-athlete exposure, the transition from a coach-controlled recruitment process to a player-controlled recruitment process, student-athlete and collegiate athletic program reputation management, and overall increased revenue. The effects will be examined through a review of nineteen published literature sources and the qualitative analysis of interviews conducted with high-school senior student-athletes, university recruitment and media relations staff, and college freshmen student-athletes. Qualitative research will be conducted with interviews of high-school seniors who are at least 18 years of age who are currently going …
A Marketing Campaign For Hunters’ Home: A Home Of Hope Through Integrated Marketing Communications: Secondary And Primary Research Studying The Target Audience, The Hunting And Conservation Community, To Create An Imc Campaign Focused On Fundraising And Awareness, Josie Corinna Slaughter
Honors Theses
Through research and evaluation of current and experimental nonprofit marketing methodologies and practices designed to raise awareness and attract donors, this project’s purpose is to define and create a marketing campaign for a children’s home, named Hunters’ Home: A Home of Hope, in Namibia. Adopted and unique strategies will be identified to target the audience of hunters to help meet the specific needs of the home, which was founded by Marina Lamprecht, a person widely known and respected by participants in hunting and conservation. To create the marketing campaign, secondary and primary research was conducted. Secondary research was done through …
Mississippi In Technicolor: Portraits Of Strength, Devna Bose
Mississippi In Technicolor: Portraits Of Strength, Devna Bose
Honors Theses
This thesis is a collection of my articles that have been published over four years at The Daily Mississippian, the university’s student newspaper. In these articles, I explore the many facets of the queer community in Oxford and Mississippi. These stories allow a glimpse into the modern queer community of Mississippi and examine the issues that often affect them. It is not an academic paper — it is merely an examination of the people and places that contribute to the Mississippi LGBTQ+ community. It includes stories about social issues, intersectionality, and legislature in relation to the queer population of this …
Who's Liable? The Intersection Of Free Speech And Content Regulation On Social Media Platforms, Hayden Benge
Who's Liable? The Intersection Of Free Speech And Content Regulation On Social Media Platforms, Hayden Benge
Honors Theses
This thesis explores the developing legal environment surrounding speech liability, and the extent of free speech that goes with it, on social media platforms. As this new media has grown exponentially in the last decade, the legal questions facing the platforms have also expanded in range, from privacy to security to speech. By looking at the guiding statute, Section 230 of the Communications Decency Act, as well as the case law involving online intermediary liability, this project uncovers where the law currently stands and what critics point to as its greatest flaws. The current protection given to social media under …
Sustainability In The Sanctuary: An Analysis Of The Relationship Between Christian Churches And The Environment, Katelyn Campbell
Sustainability In The Sanctuary: An Analysis Of The Relationship Between Christian Churches And The Environment, Katelyn Campbell
Honors Theses
Paper bulletins, weekly customized song sheets, disposable coffee cups—all parts of a regular communal church gathering on Sunday mornings. Where do these products go after the service is over and the pews are empty? Combining the topics of environmental sustainability and organized religion, this thesis explores how local churches view the intersection of environmental sustainability and faith practices in Oxford, Mississippi. Preliminary research has shown that while many global denominations publicly issue statements supporting environmental practices and encouraging sustainable behavior, often these statements are not effective in directly influencing a local church’s behavior as it relates to implementing environmentally sustainable …
Patient Empowerment In Modern Medicine: A Personal Account Of Endometriosis And Being An Equal Partner In My Healthcare, Jacqueline Schlick
Patient Empowerment In Modern Medicine: A Personal Account Of Endometriosis And Being An Equal Partner In My Healthcare, Jacqueline Schlick
Electronic Theses and Dissertations
This work outlines my personal experience with a diagnosis of stage three endometriosis and partial oophorectomy surgery along with the subsequent medical opinions I received by my primary OB/GYN and other doctors. This thesis seeks to discuss the issues surrounding patient empowerment, and specifically, laws that support patients in their exploration of the truths behind their conditions and the importance of self-education in order to be better equipped in conversations with their physicians. The work includes testimonials from women about their levels of knowledge into their own medical needs upon the time of their prescription to pharmaceutical medications, and how …
[Female]: A Collection Of Profiles Featuring Influential, Inspiring, Modern American Women Who Have Made History, Tara Lyn Hawkins
[Female]: A Collection Of Profiles Featuring Influential, Inspiring, Modern American Women Who Have Made History, Tara Lyn Hawkins
Honors Theses
[FEMALE] is a collection of profiles that feature the stories of some of the most influential and inspiring modern American women and how they have influenced the world. The profiles look into the lives and careers of female athletes, entrepreneurs, political figures and entertainers who are currently alive in 2019. Each profile includes dialogue from recorded interviews with the featured women. The idea for this project came from wanting to learn more about the successful, influential role models in my life. To learn about the hardships and odds they overcame in order to achieve their dreams and become the women …
The Latino South: Race And Racialization, Brittany M. Brown
The Latino South: Race And Racialization, Brittany M. Brown
Honors Theses
Taking into consideration the South’s historic black-white racial binary, this multi-media research project documents the place-specific experiences of 23 Latinos living in Oxford, Mississippi, using anthropologic methods. A digital archive accompanies the written thesis. Through interdisciplinary methods, this research examines and seeks to understand how the Latino community is conforming to or challenging the staunch view of race and identity in the U.S. South, where race is and has always been at the forefront of culture and society. Through knowing the history of race in the South and understanding the black-white racial binary, the presence of Latinos is creating space …
Defining "Evangelicals" In Print Journalism, Logan D. Williamson
Defining "Evangelicals" In Print Journalism, Logan D. Williamson
Honors Theses
Evangelicalism, a movement grounded in faith and individual morality, appeared to integrate into the GOP in the late-1970s and 1980s. In 2016, national newspapers reported that 81% of white evangelicals voted for Donald Trump, prompting a question of how the movement is defined today. I look at the recent history of the evangelical movement and the troubles that scholars, analysts and other cultural observers have had in offering a conclusive definition for the term. Next, I seek to answer how print journalists define the term and how that influences or is informed by polling results on Election Day. I interview …