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Communication

University of Mississippi

Honors Theses

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An Ipad For Everyone: A Case Study Of The Arkansas Democrat-Gazette's Digital Transition, Madeline Quon May 2022

An Ipad For Everyone: A Case Study Of The Arkansas Democrat-Gazette's Digital Transition, Madeline Quon

Honors Theses

In a more technology-driven world, the industry of print journalism has been suffering. It has adapted in the past with the invention of the radio and television for broadcast news, but with the internet and social media, print journalism has been losing ad revenue and readers. Because of the advancements of journalism in the digital aspect, several newspapers have shut down over the past 20 years. Other papers changed their business models to make their content more social media oriented.

One newspaper took a more radical approach to not only stay afloat, but also thrive as a paper. The Arkansas …