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Communication

University of Central Florida

Theses/Dissertations

2018

Audience viewing patterns

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Understanding News Media Viewing And Selection Patterns: Fomo And User Consumption Of News Content On Social Media Interfaces, Nicolette D. Christopher Jan 2018

Understanding News Media Viewing And Selection Patterns: Fomo And User Consumption Of News Content On Social Media Interfaces, Nicolette D. Christopher

Honors Undergraduate Theses

The current study employs a regional sample in order to investigate the phenomenon of fear-of-missing-out (FoMO), the awareness associated with the fear that other individuals are having a more pleasurable experience that one is not a part of. The current study uniquely examines the role that FoMO plays in viewing patterns associated with news content on social media interfaces. The 10-item scale created by Przybylski, Myrayama, DeHaan, and Gladwell in 2013 was used as a basis to discover the degree of FoMO participants experience while online, while other questions of the survey serve to collect data about participants sociodemographic's, engagement …