Digital Commons Network^™

Filling The House: Engaging A Millennial Performing Arts Audience, Sarah Schreck

Honors Undergraduate Theses

The purpose of this research is to identify best practices for public relations professionals when engaging with a Millennial performing arts audience, focusing on Hon and Grunig's relationship management theory (1999) and Kent and Taylor’s theory of dialogic communication (2014) to build interactivity in a digital space. Performing arts organizations have successfully engaged with previous generations, but are facing new challenges when communicating with millennial audiences. Changing demographics have led to a stagnation and decline of performing arts attendance as the millennial generation has come of age. This massive population has new priorities for spending and consumption of entertainment, and …

A Content Analysis Of Jihadist Magazines: Theoretical Perspectives, Catalina M. Udani

Honors Undergraduate Theses

During its violent spread across the Middle East, the Islamic State of Iraq and Sham (ISIS) amassed both a local and international following in large part due to its usage of emergent media distribution. Beginning in 2014, ISIS’s Ministry of Media published an English-language magazine, Dabiq, disseminating its issues through online platforms. Dabiq and its successor Rumiyah both serve as propagandistic recruitment material for ISIS’s international community as well as broadcasting the message of the jihadist movement to ISIS’s enemies. This study analyzed ISIS’s publications using a qualitative content analysis in order to identify jihadist recruitment strategies through the perspectives …

Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins

Honors Undergraduate Theses

The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation?

Younger generations are increasingly willing to switch to and, in some cases, pay more for products …

Understanding News Media Viewing And Selection Patterns: Fomo And User Consumption Of News Content On Social Media Interfaces, Nicolette D. Christopher

Honors Undergraduate Theses

The current study employs a regional sample in order to investigate the phenomenon of fear-of-missing-out (FoMO), the awareness associated with the fear that other individuals are having a more pleasurable experience that one is not a part of. The current study uniquely examines the role that FoMO plays in viewing patterns associated with news content on social media interfaces. The 10-item scale created by Przybylski, Myrayama, DeHaan, and Gladwell in 2013 was used as a basis to discover the degree of FoMO participants experience while online, while other questions of the survey serve to collect data about participants sociodemographic's, engagement …

Mutual Gaze Among Strangers, Allie Vaknin

Honors Undergraduate Theses

The purpose of this study was to investigate the reactions people experienced when engaged in extended eye contact with a stranger. Artist Marina Abramović and an organization entitled The Liberators International have demonstrated a spectrum of reactions, many emotionally-charged, that have occurred from the opportunity to sit across from and gaze into the eyes of a stranger. Current research on eye contact has been predominantly quantitative, with no available research that qualitatively investigates the scenario in focus. The design of this study involved interviewing 35 people who participated in "The World’s Biggest Eye Contact Experiment," where individuals paired with a …

Implications Of Truthers On Post Crisis Communication And Resolution, Lauren Semenas

Honors Undergraduate Theses

The intent of this thesis is to better comprehend the strategies used in crisis denial videos from the perspective of kategoria. Benoit and Dorries taxonomy of kategoria was applied to crisis denial claims using the Sandy Hook elementary school shooting as a case study. The claims of prominent truther and YouTuber, Alex Jones, were coded and analyzed based on this taxonomy. The categories of the taxonomy include: accused committed the act before, accused planned the act, accused knew likely consequences of the act, accused benefitted from the act, and other. Two coders trained in identifying these criteria coded three transcribed …

Gender's Role In Spanish-Language Journalism- An Examination Of How Gender Plays In Hard Vs. Soft News, Victoria R. Elajami

Honors Undergraduate Theses

The inequality of women in the workforce has been an ongoing issue. The 19th amendment granted women the right to vote in 1920. Since then, women have continued to fight for their equality in its entirety. Specifically, in the 21st-century women continue to fight for equality in the work place. Studies have shown that the amount of women in the workplace has exponentially increased. In fact, “they caught up with men in the rates of higher-education graduation, they increased their training and representation in formerly male-dominated professional fields and they entered many previously male dominated occupations” (Vokić, 2017). However the …

The Influence Of Family Communication Styles On Campus Experience In College-Aged Children, Madison Kjosa

Honors Undergraduate Theses

As an environment, the modern university setting is diverse and subject students to numerous challenges and opportunities that prepare them to enter careers, build families, and grow as an individual. Yet what a student experiences in college differs greatly and is shaped by internal and external factors in their environment, including campus participation, college self-efficacy, depression and stress. Prior research indicates the impact of family on how a student expresses each of these variables (Schmidtgall, King, Zarski & Cooper, 2000; Bradbury & Mather, 2009; Hannum & Dvorak, 2004; Kenny & Donaldson, 1991; Lopez et al, 2001; Shaver & Mikulincer, 2006). …