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An Investigation Of Boaters' Attitudes Toward And Usage Of Targeted Mobile Apps, Kamra Bowerman
An Investigation Of Boaters' Attitudes Toward And Usage Of Targeted Mobile Apps, Kamra Bowerman
Electronic Theses and Dissertations
The purpose of this study was to understand boaters’ adoption and usage of smartphones and mobile apps as well as to obtain their opinion on potential features of a targeted mobile app being developed as part of a broader interdisciplinary Florida Sea Grant outreach project. Data were gathered from an online survey of a sample of 164 boaters from the surrounding Central Florida area. In contrast with previous empirical mobile app studies, many respondents reported using mobile apps for information-seeking versus escape gratifications. Further more than half of the respondents’ age sixty-five and over indicated using smartphones and mobile apps. …
A Qualitative Investigation Of Adolescent Females' Use Of Social Networking Websites, Janine Pate
A Qualitative Investigation Of Adolescent Females' Use Of Social Networking Websites, Janine Pate
Electronic Theses and Dissertations
The aim of the present study was to explore the ways adolescent females, age 14 through 17, utilized social networking websites such as MySpace and Facebook for communication, self-presentation and identity development purposes. Uses and gratifications theory served as a framework for identifying the participants' motivations for heavily using these websites, which allow users to post pictures, interests and updates for their friends to view and interact with online. Using a qualitative method, one preliminary focus group and ten in-depth interviews were conducted, totaling fifteen female participants between the ages of 14 and 17. Interview questions covered topics such as …
A Social Cognitive Approach Towards Understanding The Effects Of Popular Poker Television Shows On College Students, Marc Londo
Electronic Theses and Dissertations
Tournament poker shows have become a leading ratings draw on American television. Since ESPN and the Travel Channel began airing their innovative poker shows in 2003, the game has reached a new following, particularly among college students. There are unique and psychologically significant factors that characterize the college population that make students particularly receptive to popular characterizations in media. This study investigates the potential exacerbating effect that these widely popular poker television shows have on the gambling behavior of college students. 444 college students completed a survey designed to assess gratifications sought through media along with measures of attitudes, gambling …