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Communication

University of Central Florida

Electronic Theses and Dissertations

Theses/Dissertations

Media

Publication Year

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Claims Of Mistaken Identity: An Examination Of U.S. Television Food Commercials And The Adult Obesity Issue, Cristina Delgado Jan 2009

Claims Of Mistaken Identity: An Examination Of U.S. Television Food Commercials And The Adult Obesity Issue, Cristina Delgado

Electronic Theses and Dissertations

Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during …


Underprivileged Black Americans: The Aftermath Of King Cotton, Patience Bryant Jan 2007

Underprivileged Black Americans: The Aftermath Of King Cotton, Patience Bryant

Electronic Theses and Dissertations

It has been criticized that the present economic state of Black Americans is a reflection of their history stemming from slavery. Diana Pearce's Feminization of Poverty Theory discusses the idea that the ever-rising number of underprivileged Black Americans is due to the fact that there exists a rise in female headed households. The researcher constructed and analyzed several concepts that fall under the Feminization of Poverty Theory: education, employment, family, and social class. For the analysis the study used the documentary Lalee's Kin: The Legacy of Cotton. Results show that each of the categories are approximately equal in proportion under …


Kaho'olawe:A Case Study Of A Movement And The Media In Reclaiming A Hawaiian Island, Danielle Pedro Jan 2007

Kaho'olawe:A Case Study Of A Movement And The Media In Reclaiming A Hawaiian Island, Danielle Pedro

Electronic Theses and Dissertations

The reclaiming of land can provide for heated controversy between communities. The controversy at the outset may seem simple, but is actually quite complex involving hegemonic factors such as social, political, and economic influence. One such factor is the media. This research examines media coverage via framing in a battle between the United States Navy and the Hawaiian people to claim ownership of a Hawaiian island named Kaho'olawe. This research analyzes 519 newspaper articles from two Hawaiian newspapers--The Honolulu Star Bulletin and The Honolulu Advertiser--over a seven-year period. Six framing devices--advocate, economic, environment, Hawaiian, military, and political--are devised and implemented. …