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Turtle Cam: Live Multimedia Interaction For Engaging Potential Visitor Population To Canaveral National Seashore, Brian Alfred Tortorelli
Turtle Cam: Live Multimedia Interaction For Engaging Potential Visitor Population To Canaveral National Seashore, Brian Alfred Tortorelli
Electronic Theses and Dissertations
This project expands the outreach of the Canaveral National Seashore to its visitors, potential visitors, and virtual visitors through its goals in conservancy and preservation of its natural resources. This paper is involved with the current iteration of a series of digital media projects, the Sea Turtle Nest Camera, also known as, Turtle Cam. It details how and why this project was designed to be an ongoing initiative to assist in those goals.
Johnson & Johnson's Recall Debacle, Lashonda Louallen Eaddy
Johnson & Johnson's Recall Debacle, Lashonda Louallen Eaddy
Electronic Theses and Dissertations
Johnson & Johnson (J&J) has been viewed as a role model by many organizations for its successful handling of a 1982 crisis involving cyanide-laced Tylenol capsules that resulted in seven deaths. The public relations community applauded J&J for a swift response and for promptly implementing actions to prevent a similar crisis from occurring in the future. However more recently, J&J has become a poster child for poor crisis communications amidst a flood of recalls that started in November 2009. The present study used concepts from Coombs’ (2004) Situational Crisis Communication Theory (SCCT) and media framing research to develop a coding …
From The Top: Impression Management Strategies And Organizational Identity In Executive-Authored Weblogs, Teryl A. Mclane
From The Top: Impression Management Strategies And Organizational Identity In Executive-Authored Weblogs, Teryl A. Mclane
Electronic Theses and Dissertations
This research examines impression management strategies high-ranking organizational executives employ to create an identity for themselves and their companies via executive authored Weblogs (blogs). This study attempts to identify specific patterns of impression management strategies through a deductive content analysis applying Jones’ (1990) taxonomy of self-presentation strategies to this particular type of computer mediated communication. Sampling for this study (n=227) was limited to blogs solely and regularly authored by the highest-ranking leaders of Fortune 500 companies. The study revealed that executive bloggers frequently employed impression management strategies aimed at currying competency attributes (self-promotion), likeability (ingratiation), and moral worthiness (exemplification) to …
Keeping Church Goers Motivated: Church Worship Communication Study, Anne Trelstad
Keeping Church Goers Motivated: Church Worship Communication Study, Anne Trelstad
Electronic Theses and Dissertations
At a time when mainline Protestant churches in America are concerned with stagnant or declining worship attendance (Duin, 2008) a better understanding of worshippers' motivations could help church leaders plan and create positive worship experiences (Katt & Trelstad, 2009). This study extends the scope of the previous research of Katt and Trelstad by employing a larger sample of purposively selected churches. It attempts to more clearly answer the following question more clearly: What types of incidents serve as motivator and de-motivator factors in the church worship service setting? A sample of 105 church members from thirty-eight churches participated in a …
Placing Birds On A Dynamic Evolutionary Map: Using Digital Tools To Update The Evolutionary Metaphor Of The "Tree Of Life", Sonia Stephens
Placing Birds On A Dynamic Evolutionary Map: Using Digital Tools To Update The Evolutionary Metaphor Of The "Tree Of Life", Sonia Stephens
Electronic Theses and Dissertations
This dissertation describes and presents a new type of interactive visualization for communicating about evolutionary biology, the dynamic evolutionary map. This web-based tool utilizes a novel map-based metaphor to visualize evolution, rather than the traditional "tree of life." The dissertation begins with an analysis of the conceptual affordances of the traditional tree of life as the dominant metaphor for evolution. Next, theories from digital media, visualization, and cognitive science research are synthesized to support the assertion that digital media tools can extend the types of visual metaphors we use in science communication in order to overcome conceptual limitations of traditional …