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From Page To Screen: Television And The Decline Of Fiction In Magazines, Mirel Ketchiff
From Page To Screen: Television And The Decline Of Fiction In Magazines, Mirel Ketchiff
Renée Crown University Honors Thesis Projects - All
My Capstone project explores how the rise of television contributed to the decline of fiction in magazines and the decline of general interest magazines in America. I argue that television appealed more to advertisers as a mass-market medium than general interest magazines. Magazines had to find a new way to appeal to advertisers, and they did so by becoming niche publications that could offer advertisers a specific type of audience, rather than just a huge amount of readers. Fiction had been used in magazines as a form of mass-market entertainment; with magazines become geared towards specialized interests, fiction fell by …