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Articles 1 - 13 of 13
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Mobilizing The Masses: How To Save Your Local Coffee Shop, Dominique Becnel
Mobilizing The Masses: How To Save Your Local Coffee Shop, Dominique Becnel
Honors Theses
No abstract provided.
Rethinking Gender And Image Politics On Social Media In The 2016 Presidential Election: A Case Study Of Hillary Clinton’S And Carly Fiorina’S Twitter Accounts, Kira A. Schuette
Rethinking Gender And Image Politics On Social Media In The 2016 Presidential Election: A Case Study Of Hillary Clinton’S And Carly Fiorina’S Twitter Accounts, Kira A. Schuette
Honors Theses
No abstract provided.
All The Science That Is Fit To Blog: An Analysis Of Science Blogging Practices, Paige Brown Jarreau
All The Science That Is Fit To Blog: An Analysis Of Science Blogging Practices, Paige Brown Jarreau
LSU Doctoral Dissertations
This dissertation examines science blogging practices, including motivations, routines and content decision rules, across a wide range of science bloggers. Previous research has largely failed to investigate science blogging practices from science bloggers’ perspective or to establish a sociological framework for understanding how science bloggers decide what to blog about. I address this gap in previous research by conducting qualitative in-depth interviews with 50 science bloggers and an extensive survey of blogging motivations, approaches, content decisions rules, values and editorial constraints for over 600 active science bloggers. Results reveal that science blog content is shaped heavily by not only individual …
Defining Dad: Media Depiction Of The Modern Father In Print Advertising, John Robert Evans
Defining Dad: Media Depiction Of The Modern Father In Print Advertising, John Robert Evans
LSU Master's Theses
From an advertising perspective fathers are a highly attractive consumer demographic. In order to market to this audience it is important to understand how fathers are framed. With an increase in the number of fathers identifying themselves as caregivers according to the 2012 census, effective marketers would be well-served if they understood what type of frame applies when fathers are employed vs. stay at home. This analysis used framing theory to determine how message givers use frames within their advertisements to explain which particular aspects of the father are given salience. This study is a content analysis of father frames …
Gender Stereotypes And The Strategic Use Of Emotions In The 2008 Elections, Newly Paul
Gender Stereotypes And The Strategic Use Of Emotions In The 2008 Elections, Newly Paul
LSU Doctoral Dissertations
Scholars examining gender bias in elections have found that voters’ stereotypical expectations of women and men candidates affect their vote choice. This dissertation examines gender stereotypes from the perspective of campaigns. Specifically, I examine how ad, candidate and election variables interact with gender stereotypes to determine the use of emotions in political ads. My analysis contains ad data for the 2008 Senate, House and gubernatorial races gathered from the Wisconsin Advertising Project, combined with original content analysis of 1,170,728 ad airings (3,424 unique ads). The results indicate that campaigns’ use of fear, anger, enthusiasm and hope appeals depends to a …
Compromising The Craft: A Mixed-Methodological Analysis Of The Products And Processes Of Storytelling In Local Television And Digital News, Keren Esther Henderson
Compromising The Craft: A Mixed-Methodological Analysis Of The Products And Processes Of Storytelling In Local Television And Digital News, Keren Esther Henderson
LSU Doctoral Dissertations
Before the Telecommunications Act of 1996, station ownership was highly restricted to ensure that owners could not dominate in any one market nor own more than a handful of stations across all markets. The Act deregulated station ownership, redefining the role of the station owner from a financial supporter of public communication to an aggressive competitor in the television marketplace. With nearly three quarters of Americans citing local television and digital journalism as their top sources for information, this study serves two purposes: (1) to confirm the existence of storytelling as a professional, value-driven journalistic behavior in local television news …
Framing Theory And Its Application To The Fracking Controversy In St. Tammany Parish, Lindsay Colleen Rabalais
Framing Theory And Its Application To The Fracking Controversy In St. Tammany Parish, Lindsay Colleen Rabalais
LSU Master's Theses
When Helis Oil & Gas Company announced it was interested in drilling for oil in Louisiana’s St. Tammany Parish, it ignited a firestorm. The proposed drilling project would use hydraulic fracturing – or “fracking” – causing some residents to voice their concerns for the parish’s wellbeing. My thesis looks to framing theory to analyze how local media covered the issue, as well as the effects those frames might have on public policy and the lawsuits that arose out of the proposed drilling operation. I performed quantitative and qualitative content analyses of local media coverage of this issue from April 2014 …
"Operation Red Campus”: An Experimental Analysis Of Crnc Advertisements Targeting The Millennial Generation, Ellen Mullee Schmidt
"Operation Red Campus”: An Experimental Analysis Of Crnc Advertisements Targeting The Millennial Generation, Ellen Mullee Schmidt
LSU Master's Theses
Using an experimental survey design, this study evaluated an advertising campaign developed by the College Republican National Committee targeting Millennials in the 2014 midterm elections. Three particular advertisements from “Operation Red Campus” were selected and tested using a pre-survey and two post-surveys. Due to data constraints, only the results of the first post-survey were used in this analysis. This campaign was designed in response to the Republican Party’s continued problems of low youth turnout and poor party perceptions. This thesis analyzes the effectiveness of the strategies employed by the CRNC to target 18-24-year-olds with this campaign, adding to the limited …
What Female Candidates Need To Know: Current Research On Gender Effects In Campaigns And Elections, Lauren Michele Leist
What Female Candidates Need To Know: Current Research On Gender Effects In Campaigns And Elections, Lauren Michele Leist
LSU Master's Theses
Studies show that the vast majority of people have no problem voting for a woman and that when women run they win as often as men, yet female representation remains startlingly low in the U.S. Women are 50.8 percent of the U.S. population, but they account for merely 19.4% of the 535 seats in Congress, 24.5% of statewide executive positions, 24.2% of state legislatures, and 17.6% of mayors in cities with populations over 30,000 (Center for American Women and Politics 2015). There is certainly much research dedicated to gender and politics. But what is missing from current literature is an …
Public Perception Of Male Athletes Vs. Female Athletes In The Media, Kaleigh Elizabeth Dickson
Public Perception Of Male Athletes Vs. Female Athletes In The Media, Kaleigh Elizabeth Dickson
LSU Master's Theses
In this experiment, my goal was to determine if public perception of female athletes differed from public perception of male athletes. Female athletes are underrepresented in the media (Eastman and Billings, 2000), and because of this, public perception of male athletes might differ from their perceptions of female athletes in the media. I hypothesized that my respondents would best remember the female athletes appearance, best remember the male athletes interview content and that the female and male respondents who took my experiment would evaluate each athlete differently based on their own gender and the athletes’ gender. My results indicated that …
How Local Nonprofit Organizations Can Use Narratives To Build Organizational-Public Relationships On Digital Media, Ryan Patrick Delaune
How Local Nonprofit Organizations Can Use Narratives To Build Organizational-Public Relationships On Digital Media, Ryan Patrick Delaune
LSU Master's Theses
The nonprofit sector’s adaptation and implementation of digital media is one that has received surprisingly little exploration. While some research has been conducted in this area, these studies tend to generalize results across all organization types within the nonprofit sector. Often, these studies overlook specific advantages nonprofits of varying types, sizes, and locations may potentially have in regard to fostering relationships with their communities. This study explores how these differences may impact organizational use of digital media, and how organizations can potentially use these media to more efficiently achieve their goals. Specifically, this study focuses on the use of narratives …
The Spiral Of Silence In Virtual Space: Examining How Expert Participation, Digital Media Form, And Opinion Congruency Relate To Opinion Expression, Yiwei Zhang
LSU Master's Theses
This study tested the spiral of silence in both Social Networking Sites (SNS) and online discussion forums. It argued that online expert participation may influence people's willingness to take part in an online discussion. A two (opinion climate) by two (expert participation) experiment was designed to examine how expert participation influenced the relationship between people’s willingness to speak out and opinion climate with the controversial topic: abortion. In this study, the spiral of silence effect was only found when experts were present in the discussion.
Correcting The Conversation: An Argument For A Public Health Perspective Approach To University Timely Warnings About Sexual Assault, Ashley Hesson
Correcting The Conversation: An Argument For A Public Health Perspective Approach To University Timely Warnings About Sexual Assault, Ashley Hesson
LSU Master's Theses
Reports of sexual violence should be written from a public health perspective approach to appropriately frame the occurrence and encourage accurate understandings of sexual assault as a larger societal issue. This research consists of two studies to investigate the way universities do (and should) communicate about sexual violence with their students. For Study 1, interviews were conducted with a random sample of public state Universities regarding their emergency alert processes and template usage to determine current emergency communication practices. The majority of universities contacted do not have a template or best practice guidelines in place for creating timely warnings. For …