Digital Commons Network^™

“Everything Is Not What It Seems”: Discovering Public Relations In Business Sectors In Vietnam, Ba-Anh-Tu Truong

LSU Master's Theses

Vietnam is a shining star in emerging markets, with an annual economic growth rate of 6-7%. Its abundant labor supply, stable political climate, and geographic proximity to major global supply chains make it an ideal candidate for manufacturer planning in advanced economies such as the United States, Europe, Australia, Japan, China, and Korea. Investing in public relations and communication management, especially understanding the Vietnamese market, effectively prepares multinational corporations for future business expansion. This mission is difficult for academia and industrial professionals since Vietnam is a “silent country” in public relations research. To fill the gap, this thesis employs the …

Cultural Expression And Relevancy Communicated Through Marching Band Performance In Louisiana, Nicholas Ashton

LSU Master's Theses

This study explored the use of marching band membership as a medium of mass communication through in-depth interviews with Louisiana collegiate marching band participants and subsequent analysis. Since these groups tend to serve as their school’s face and brand ambassadors in many cases, this study will look to their constituent members to explore what it is truly like to be a small cog that makes the whole run effectively and efficiently. Intersections of a marching band’s outward-facing image and its members’ personally held values, beliefs, and preferences are of specific interest in an effort to understand the effects of mass …

The Social Support Experiences Of Attention-Deficit/Hyperactivity Disorder (Adhd) Adults, Lindsay A. Duede, Colter Ray

LSU Master's Theses

Social support researchers commonly recognize that support is most useful when it matches the needs and desires of those receiving it. Yet, the majority of research regarding attention-deficit/hyperactivity disorder (ADHD) and social support frames questions of communication competence by placing neurodiverse communities at odds with neurotypical ones. This practice reinforces a hierarchy in which neurotypical individuals are viewed as correct and deviations from that norm as failures. Individuals with ADHD experience emotions differently than those without it; thus, it stands to reason that people with ADHD could have different needs and desires for support. Therefore, this study has two key …

Watching Sports Online: Evaluating The Viewing Motivations Of Sports Streaming Service Users, Jordan Dove

LSU Master's Theses

With millions of viewers tuning in to sporting events each year, there are many different motivations to analyze as to why there are such a large amount of people involved. More recently, sports streaming services have become a second option for viewers to watch sporting events, creating even more popularity for the sports market. New highs of streaming viewers have been seen with each passing year, as new media continues to take over old traditional media like network television. In 2022, for instance, streaming service viewership surpassed cable tv and broadcasts (Nielsen, 2022), creating a turning of the tide. Many …

Effects Of Stereotypes On Black Women Audiences, Darian M. Shorts

LSU Master's Theses

This study focuses on the effects that televised racial stereotypes have on the self-perception of viewers who identify as Black women. This paper lists three commonly used stereotypes for Black women in television and provides detailed background and analysis of each. There were three goals that I wanted to achieve with this study. The first goal of this study was to measure the amount of stereotyped entertainment these specific viewers consume. The second goal of this study was to understand the positive and negative effects that racial stereotypes have on Black women. The last goal of this study was to …

Exploring The Effects Of Individuals’ Perceived Prototypicality Within A Fandom, Keely Diebold

LSU Master's Theses

Passionate fandoms centered on popular film and television series can elicit large-scale positive fan activity. At the same time, however, negative consequences can arise as factions or subsets of members with varying opinions arise within fandoms. One possible explanation for this phenomenon is varied levels among fandom members of how prototypical they view themselves within the context of that fandom. Research on social groups, however, has historically looked exclusively at perceptions of others' prototypicality and not of the self. Drawing on theories of social identity (SIT) and self-categorization (SCT), this project serves to bridge this research gap by exploring to …

Examining Framing Of Local And National Media Coverage Of Sandy Hook And Robb Elementary School Shootings, Gabrielle L. Debruler

LSU Master's Theses

There have been over 350 K-12 school shootings since the shootings at Columbine High School in 1999 (Cox et al., 2023). Thousands of journalists cover these attacks each in their own way with unique motives. This information goes to the public, and it is up to that person how they want to consume the story and view the shooting. National and local journalists tend to cover school shootings quite differently throughout time with unique frames. The shootings at Sandy Hook Elementary and Robb Elementary Schools illustrate this framing distinctively.

Through a qualitative study of national and local coverage of the …

A New Test Of The News: An Examination Of The New York Times And Cnn Coverage Of The War In Ukraine, Hannah Ross

LSU Master's Theses

Russia launched a military invasion of Ukraine on 24 February 2022, setting off Europe’s largest war since World War II. The war captured the attention of American news organizations, which gave the conflict unprecedented levels of coverage. This thesis tested the coverage of the war in Ukraine by two major American news outlets: The New York Times and CNN. This study used qualitative content analysis to examine the top four front-page stories of the Times and CNN Newsroom show. Two timeframes were used to analyze these materials: February 24, 2022, to March 9, 2022, and September 17, 2022, to September …

News(?)Papers: A Typology Of Fake News, 1880-1920, Olivia G. Romaguera

LSU Master's Theses

“Fake news” is a malleable concept. It can be beaten and reshaped to fit many different contexts. One widely accepted definition of fake news is false information purporting itself to be factual. Another is information that is factual but called “fake” in order to discredit it. Concern over the spread of fake news increased in recent years. But preoccupation with what is happening today has left a gap in our understanding of the phenomenon, specifically its roots in the past. “Fake news” was present when news technology was relatively primitive; it is not essentially a function of such modern advancements …

Color, Culture, And The Implications For Emotional, Cognitive, And Behavioral Reactions, Renee Lucas

LSU Master's Theses

Color plays a significant role in life, influencing how we perceive things, how symbols change in meaning, how brands, logos, and pictograms are communicated, as well as how our emotions are perceived and how our moods are affected. For designers, advertisers, and visual communicators, color is crucial because it has a big impact on how people perceive, relate to, and value an image or advertisement. There are many factors that play a role when people develop their personal color interpretations – one being culture. The purpose of this study is to investigate the links between culture, color, and individuals’ cognitive, …

Understanding Motivations Among Sustained Cooperative Extension Partners For Obesity Prevention In Rural Louisiana, Catherine R. Losavio

LSU Master's Theses

Louisiana consistently has one of the highest rates of obesity in the nation with higher concentrations of obesity in many rural parishes (i.e., counties). Due to over a century of visibility and engagement in rural communities, Cooperative Extension (Extension) is uniquely poised to reach remote rural communities disproportionately impacted by obesity. As Extension increases its use of community coalitions and implements its new National Framework for Health Equity and Well-Being, understanding motivations and communication preferences among long-term rural coalition partners for obesity prevention and health promotion has become essential for duplicating successful local-level policy, system, and environmental (PSE) changes. This …

The Effects Of Covid 19-Related Social Media Hate Crime On Asian And Asian Americans' Self-Esteem, Saachi Chugh

LSU Master's Theses

The COVID-19 pandemic has changed the way people communicate, live, socialize and perhaps the way they feel about the Asian population. The United States has seen a rise in the Asian hate crimes on online and offline platforms since the beginning of the pandemic which has affected the overall well-being of the Asian population. To our knowledge, the present study is one of the first studies to address the effects of COVID 19-related online perceived racial discrimination on the self-esteem of Asians. Additional objectives were to reveal the different coping mechanisms being used by the Asian population to cope with …

The Effects Of Covid 19-Related Social Media Hate Crime On Asian And Asian Americans' Self-Esteem, Saachi Chugh

LSU Master's Theses

The COVID-19 pandemic has changed the way people communicate, live, socialize and perhaps the way they feel about the Asian population. The United States has seen a rise in the Asian hate crimes on online and offline platforms since the beginning of the pandemic which has affected the overall well-being of the Asian population. To our knowledge, the present study is one of the first studies to address the effects of COVID 19-related online perceived racial discrimination on the self-esteem of Asians. Additional objectives were to reveal the different coping mechanisms being used by the Asian population to cope with …

Parasocial Relationships With Online Influencers, Sydney Reynolds

LSU Master's Theses

Current research on parasocial relationships has a focus on the media consumer and the media personae in television or film where the media consumer exerts time and emotional energy into the relationship while the character is unaware of their existence. The purpose of this study is to explore the Influencers and further conceptualize the term parasocial relationship to include these online mediated relationships and interactions. This study explores parasocial relationships and what is associated with them in the context of social media with respondents who consistently engage with social media Influencers. Social media Influencers address their audiences personally and share …

Entities: A Field Of Imaginary Games, Thrasyvoulos Ioannis Kalaitzidis

LSU Master's Theses

With this body of work, I am looking for visual symbols that help communicate unuttered meanings through storytelling and stimulate an affectual response to the viewer. This exploration is presented in two different forms: a surreal sculptural installation and a board game. The installation consists of large-scale sculptures made from light and soft materials (polyurethane foam, plastic waste, paper) that are available to move inside the gallery, while the board game is presented as a set of 3D prints with instructions on how the participants can play it. The materials used in the installation suggest a way to transform waste …

Preventing Brand Activism From Backfiring: How The Use Of An Ingroup Model Can Limit The Negative Effects Of One-Time Csr History, Cole C. Dunnam

LSU Master's Theses

Brands are beginning to engage in corporate social advocacy (CSA) with social movements to form deeper connections with their audience, but not all are successful. This thesis asks why a brand’s target audience considers some CSA campaigns as more authentic than others. In Study I, I use Twitter data to conduct an exploratory analysis that applies existing research to two extreme CSA cases: Nike’s Emmy-winning “Dream Crazy” campaign starring Colin Kaepernick and Pepsi’s unsuccessful “Live for Now– Moments” campaign starring Kendall Jenner. Pepsi failed despite its history of corporate social responsibility (CSR) initiatives. I suggest that group identity theory impacts …

What Are People Searching During The Pandemic? Exploring The Determinants Of Public Interest Through Google Searches, Justin Weng

LSU Master's Theses

In 2020, COVID-19 became a serious health concern to people worldwide, regardless of their socioeconomic status, cultural characteristics, or political freedom. Even though this unprecedented crisis was the most impactful and dominant issue in 2020, COVID-19 was not the only issue that people were interested in. This study explored if and how national characteristics influenced global public interests during the COVID-19 pandemic in 2020. Using popular online searches in 23 nations, this study categorized global public interests into two ways: COVID-19 related and non-COVID-19 related issues, with four and 13 sub-categories, respectively. Results showed that people in higher political freedom …

Operating The Digital Space In The Age Of Protest Participation, Kyle Stanley

LSU Master's Theses

This study examines young African American adults’ usage of social media and other digital spaces as tools to build community given the rise in protest participation in North American (U. S.) society while at the height of a global health pandemic. Since early adulthood is a time where African Americans are most active online, this study will examine how and why those African Americans are turning to digital spaces to find social connections. Racism and racial injustice are two of the most pressing issues in the African American community, and it is clear that it can be an emotionally laborious …

Telling A New Story Of Obsessive-Compulsive Disorder: Narrative Versus Argument Communication Effects On Ocd Stigma And Recognition, Ashlyn Blaire Soileau

LSU Master's Theses

This study utilizes narrative persuasion theory to investigate the effect of narrative and argument appeals when communicating about Obsessive-Compulsive Disorder (OCD) to the public. This study tested stigma and recognition of OCD with a 2x2 factorial between-subject design using advertisement types and gender as the independent variables. Findings showed that communication type and gender do not affect OCD recognition. However, a univariate ANCOVA analysis, when controlling for empathy and OCD experience. The results revealed that gender and ad type did affect OCD stigma. Also, women showed lower stigma scores for social restrictiveness when seeing the narrative appeal when contrasted with …

An Analysis Of The Presence Of Dialogic Communication Features On Indiana Environmental Organizations' Websites, Jessica Moon

LSU Master's Theses

Dialogic communication is a two-way form of communication that allows entities such as organizations and their publics to share their viewpoints and contribute to decision-making processes openly and equally. The Five Dialogic Principles of Public Relations (ease of use of the interface, usefulness of information, conservation of visitors, generation of return visits, and dialogic loop) is a framework that has been used to examine this form of communication online. Research has shown that organizations’ websites have a generally low presence of features related to the Five Dialogic Principles. The goal of the present study was to determine the …

"Airbnb Go Home:" Tourism Frictions And Short-Term Rentals In New Orleans, Madeline R. Fussell

LSU Master's Theses

This thesis examines the concerns and conflicts around short-term rental (STR) properties in New Orleans neighborhoods. Using data from collected from critical discourse analysis, semi-structured interviews and social media posts, this paper analyzes the ways the city of New Orleans, residents of the city, STR hosts, and platforms like Airbnb discuss issues of safety, displacement, rising costs of living, as well as responsible STR practices. To understand the complexities of the issues people, have with short-term rental properties, this project approaches STRs from a housing and gentrification lens to understand the role these properties play within in the daily atmospheres …

Five Love Languages: Assessment Of Marital Satisfaction In African American Couples, Freddricka C. Lee

LSU Master's Theses

This mixed-methods study examined marital satisfaction among five (n = 10) heterosexual, African American married couples. In particular, this study examined how acknowledging a partner’s love language (Chapman, 1995) can affect these couples’ level of marital satisfaction. The participants were native to the South and ranged from 26-55 years of age. Quantitative and qualitative analysis of the data revealed couples were satisfied with their marriages. Although only marginally significant, the findings also revealed acknowledging a spouse’s love language was positively related to higher levels of marital satisfaction. Seven themes emerged throughout the interviews, namely communication; financial stability; understand a spouse’s …

The One – Way (Agri)Cultural Mirror: A Case Study Of How Young Agriculturalists Understand And Experience Culture, Janiece M. Pigg

LSU Master's Theses

As the global economy continues to transform how society operates, cultural competence has become a buzzword in education, professional development, research, government, and healthcare (Gay, 1994; Gallus et al., 2014). Cross et al. (1989) developed the most accepted definition of cultural competence: “a set of congruent behaviors, attitudes, and policies that come together in a system, agency, or among professionals and enable that system, agency, or those professionals to work effectively in cross-cultural situations” (p. 13).

Despite this, little to no research has been devoted to understanding cultural competence in agriculture. Thus, a need emerged to describe the cultural competence …

A Critical Examination Of Media Images Of The Civil Rights Movement And Their Role In Shaping Collective Memories Among Northern White Audiences, Martha Ramirez

LSU Master's Theses

Collective memory theory has been used to study a wide array of phenomena, including the media’s role in shaping collective memories of pivotal and influential events throughout society. Often when lacking direct contact and engagement, the media may shape the collective memories of audiences. As such, the current study examines prominent images presented in the media and the potential role each could have contributed to the collective memory of the 1960’s Civil Rights Movement. More specifically, this study analyzes how collective memories, which are arguably influenced by the mass media, create memories for audiences that lack direct engagement (e.g., participating …

How "Lyingnewspapers" Made Huey Long The Ruler Of His State: A Model Of Press-Populist Dynamics, Christina A. Georgacopoulos

LSU Master's Theses

Huey Long’s use of the phrase “lyingnewspapers” to discredit negative publicity is commonly cited as evidence of his negative relationship with the mainstream press, but he did not always hold a hostile view toward newspapers. Before the press turned against him during his enemies' attempt to impeach him as governor in 1929, newspapers were one of his central tools for political advancement. He devised strategies to attract press attention and relied on newspapers to publicize himself and propagate his ideas more frequently and consistently than he used circulars or radio broadcasts, which are commonly attributed to his political success. As …

Balancing Act: When Gender And Media Collide In Sports, Kimberly Friedman

LSU Master's Theses

Women’s Gymnastics is one of the most popular events at the Summer Olympic Games and media coverage of the team provides a unique perspective on women’s athletics, as gymnastics is traditionally considered a feminine sport. Utilizing a discourse analysis, this thesis examines the newspaper coverage received by the team in the last 25 years. This thesis explores the narratives regarding gender within the coverage and additionally explores how abuse narratives were discussed in news media throughout theses years. This research shows that how female gymnasts are discussed is growing in type of coverage received, meaning that how female gymnastics is …

Balancing Act: When Gender And Media Collide In Sports, Kimberly Friedman

LSU Master's Theses

Women’s Gymnastics is one of the most popular events at the Summer Olympic Games and media coverage of the team provides a unique perspective on women’s athletics, as gymnastics is traditionally considered a feminine sport. Utilizing a discourse analysis, this thesis examines the newspaper coverage received by the team in the last 25 years. This thesis explores the narratives regarding gender within the coverage and additionally explores how abuse narratives were discussed in news media throughout theses years. This research shows that how female gymnasts are discussed is growing in type of coverage received, meaning that how female gymnastics is …

Night Of The Witch: Alternative Spirituality, Identity And Media, Andreana Tarleton

LSU Master's Theses

This thesis works to understand the relationships witches and conjurors have with the film and television depictions of them. Employing the method of film critique, I argue that the witch stands as a cultural symbol in the US of women and femmes with power, and that their stories serve as lessons to these populations about what it means to be an acceptable woman or femme, while simultaneously creating and perpetuating stereotypes of magic practitioners. Then, using the combination of hashtag ethnography, in-person and video interviewing and internet surveys, I argue that #witchblr and #witchesofcolor, as well as the space of …

Research To Practice- Implementing Sign-Infused Intervention As A Novice Clinician, Loren Stoller

LSU Master's Theses

Speech-Language Pathologists often infuse manual signs into oral language interventions for children with various communication disorders. The current study was designed to learn more about sign-infused language intervention by examining one novice clinician’s use of signs during oral language intervention with a child diagnosed as a late talker. The researcher was the clinician, and while a novice interventionist, she was proficient in American Sign Language (ASL) and had five years of experience using ASL with others. The child was 26 months of age at the start of the study, and data collection included three pre-intervention sessions, 12 intervention sessions, and …

Race, Geography, And News Coverage Of The Opioid Epidemic, Nicholas B. Robert

LSU Master's Theses

The opioid epidemic is the deadliest drug epidemic in United States history. During the early stages of the epidemic, the focus was on white victims in rural and suburban areas. Using the geo-ethnic framework developed from immigration research, this study examines if geography and race impacted the framing of the opioid epidemic in newspapers. The study finds there to be a low level of geo-ethnic influenced framing in news coverage of the opioid epidemic from 2016-2018.