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Climate Communication Through A Community Perspective, Kathryn Mcgee
Climate Communication Through A Community Perspective, Kathryn Mcgee
Senior Honors Projects, 2010-2019
This project utilized psychology and science communication strategies to develop creative, locally framed climate change messaging. Through an online survey of 300 Gloucester County, VA residents, community themes of place attachment, environmental connection, risk assessment and climate change acceptance were recorded. Using the results from the survey I created a website, https://guidinggloucester.wixsite.com/home, which serves as an avenue for communicating with Gloucester residents. The website displays the results of the survey, explains climate change information that is relevant to Gloucester County, and gives examples of local actions to help increase engagement in climate solutions. In addition to the website, I …
Efficacy According To Viewing Length And Video Content Of Promotional Videos For Sustainability Graduate Education., Bryan T. Ogden
Efficacy According To Viewing Length And Video Content Of Promotional Videos For Sustainability Graduate Education., Bryan T. Ogden
Masters Theses, 2010-2019
Sustainability communication opens up a range of perspectives on the definition and theory associated with concepts of sustainability and communication. An overview of the literature dealing with sustainability communication and its measure is presented with a dialogic perspective in mind. Practical matters of the video length, production methods and design are described. The Project is evaluated with the sustainability testing rubric advanced by Polk, Reilly, Servaes, Shi and Yakupitijage. The study compares three videos of different length and environmental images through an online survey. It is hypothesized that related environmental images and a three minute video will prompt more positive …