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Professional Sport And Community Outreach: A Content Analysis Of Csr Messages Shared By Professional Team Sport Organizations On Twitter, Kelly E. Murphy
Professional Sport And Community Outreach: A Content Analysis Of Csr Messages Shared By Professional Team Sport Organizations On Twitter, Kelly E. Murphy
Theses and Dissertations
This study seeks to understand the corporate social responsibility (CSR) topics shared by professional team sport organizations on their websites and on Twitter as well as fan responses to those CSR messages. A quantitative content analysis of individual tweets from 16 teams across the NFL, NBA, MLB, and NHL posted from October 1-30, 2020 was conducted. Results indicate that CSR topic frequencies were significantly different both on webpages and on Twitter. Replies to CSR messages on Twitter were significantly different based on topic, and replies were largely neutral. There was no significant difference in reply valence to CSR tweets that …
Social Media Rumination: The Impact Of Materialistic Value Orientation, Keeley Hynes
Social Media Rumination: The Impact Of Materialistic Value Orientation, Keeley Hynes
Theses and Dissertations
Previous research demonstrates that ruminating on social media content is associated with greater mental distress (Yang, Holden, Carter, & Webb, 2018). However, it is unclear what factors are associated with rumination. Using Self-Determination Theory (SDT) as a theoretical framework, this study examined how materialistic value orientation (MVO) predicted social media rumination in a sample of racially and socioeconomically diverse high school students at two waves of time. Those who are more materialistic value the means by which to gain possessions, and extrinsic life-goals associated with MVO are aimed at garnering external reinforcers such as money and social status (Richins & …
Narrative In Police Communication: The Art Of Influence And Communication For The Modern Police Organization, Chelsea Fray
Narrative In Police Communication: The Art Of Influence And Communication For The Modern Police Organization, Chelsea Fray
Theses and Dissertations
Violence in the City of Rockford, Illinois and surrounding cities has made the Rockford Police Department’s communication vitally important for shaping the future of the community. The primary objective of this project was to gain a greater understanding of how the local police department utilizes one particular communication channel: social media. While some research examining law enforcement’s use of social media exists, this study is unique as it specifically applies Fisher’s (1984) narrative paradigm and key concepts related to public relations functions including relationship building. The analysis revealed that the department does utilize some narrative concepts, but could certainly reevaluate …