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Perceived Source Credibility Of Local Television News: The Impact Of Television Form And Presence, Cheryl C. Bracken
Perceived Source Credibility Of Local Television News: The Impact Of Television Form And Presence, Cheryl C. Bracken
Communication Faculty Publications
An increasing number of local news stations are producing and broadcasting their newscasts in high-definition television (HDTV), but to date there has not been an investigation of audience perceptions of news in high definition. This study presents the results from an experiment investigating the influence of television form (image quality and field of view) on presence and audiences' perceptions of source credibility for news anchors and local news. The results demonstrate that improved image quality (HDTV) has a positive influence on audience perceptions of source credibility and the overall credibility of newscasts. Implications are discussed.
Understanding Employees' Willingness To Contributeto Shared Electronic Databases: A Three-Dimensional Framework, Guowei Jian, Leo Wayne Jeffres
Understanding Employees' Willingness To Contributeto Shared Electronic Databases: A Three-Dimensional Framework, Guowei Jian, Leo Wayne Jeffres
Communication Faculty Publications
Work organizations increasingly adopt shared electronic databases. However, employees' unwillingness to contribute to shared resources undermines the utility of such technologies. Current research is limited to either a utilitarian or normative perspective. To advance understanding in this area, this study proposes a three-dimensional framework. It includes the utilitarian and normative perspectives as two complementary dimensions in addition to a third collaborative dimension. Based on this framework, the study identifies three key organizational processes and advances an additive model to predict employees' willingness to contribute to shared electronic databases. An empirical test was conducted to assess the model in a large …
Worship Styles, Musicand Social Identity: A Communication Study, Terri Lynne Johnson, Jill E. Rudd, Kimberly Neuendorf, Guowei Jian
Worship Styles, Musicand Social Identity: A Communication Study, Terri Lynne Johnson, Jill E. Rudd, Kimberly Neuendorf, Guowei Jian
Communication Faculty Publications
This quantitative study investigates music and worship style preferences. A survey measured participants' worship and music preferences in order to further examine the relationship between the two. Multiple and logistic regressions were significant indicating that preferred music genres can be used to predict one's worship style preference. Further investigation used Social Identity Theory to examine the conflict that often occurs within churches over music and worship styles. Therefore, the survey included the Identification with a Psychological Group scale to measure participants' identification with the Lutheran Church Missouri Synod. Multiple regression results showed a significant overall prediction of organizational identity, indicating …