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You Belong Here: An 'Interpellative' Approach To Usability, Alicia Hatter

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Given the participatory, immersive Web 2.0 culture that characterizes digital experiences today, what is traditionally understood as 'usability' is insufficient to drive the engagement Web 2.0 audiences both crave and have come to expect from best-in-class interfaces. Thus, this dissertation presents a 'constructivist' vision of usability that helps designers 'speak' to audiences who demand excellence, and who will leave when confronted with mediocrity. The constructivist practice of usability occurs through what I call 'interpellative design.'
Interpellative design is both a complement to, and a critique of, 'accommodationist' approaches to usability (Howard, 2010a) which tend to be associated with technical problem …