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Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham
Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham
Graphic Communication
We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.
Designing A Brand Identity And Visual Marketing Collateral For Jaxxon Von Baxter, Benson P. Moore
Designing A Brand Identity And Visual Marketing Collateral For Jaxxon Von Baxter, Benson P. Moore
Graphic Communication
This project involves the creation of visual marketing collateral to be used for the album release and ensuing tour of a fictional musician named Jaxxon Von Baxter. Portrayed by Benson Moore in all imagery, this project explores techniques in creative photography, photo editing, illustration, and typography, among others. Ben would like to someday continue as a designer in the music industry and hopes this project will further him down this path.
Analyzing Perceptions Of Music From A Songwriting Perspective, Jackson Stephen Reynosa
Analyzing Perceptions Of Music From A Songwriting Perspective, Jackson Stephen Reynosa
Communication Studies
This study seeks to understand listeners’ perceptions of music from a generational and songwriting approach. A total of 123 participants aged 18 and older took part in an open-ended survey design that measured their subjective music preferences. Four different sections tested participants’ music taste, music tied to generations, an original song made by the researcher, and songwriting in a holistic sense. It was found that participants exercised individualism and authenticity in their responses throughout. By using the Uses and Gratifications Theory, it is explainable that people listened and sought out music for their own unique reasons. By applying Mood Management …
Music And Language Development: Traits Of Nursery Rhymes And Their Impact On Children's Language Development, Ashley Lauren Gonzalez
Music And Language Development: Traits Of Nursery Rhymes And Their Impact On Children's Language Development, Ashley Lauren Gonzalez
Music
From birth--possibly even before birth--the amount and array of external stimuli profoundly affect a child’s cognitive and linguistic development. In addition to verbal communication from parent to child, singing proves to be an integral aid to a child’s development of speech and language, allegedly due to repetitions of words and rhythms. Nursery rhymes are, from infancy, among the most commonly presented forms of musical stimulus for children. The repetitive nature of the nursery rhymes undoubtedly supports language and speech development, but various characteristics of nursery rhymes, specifically pitch interval, meter, phrase length, contour, and harmony, also contribute substantially to the …
The Power Of Plur: Edmc As A Reflection Of A New Generation, Nichole Lorenz
The Power Of Plur: Edmc As A Reflection Of A New Generation, Nichole Lorenz
Communication Studies
With such a broad amount of musical expression and cultural appeal, EDM has quickly become a captivating phenomenon in the United States in recent years. There is a significant trend going on with EDM culture and what it represents for youth today. For this reason, I want to dig further into the growing phenomenon of EDMC (Electronic Dance Music Culture) in the United States. I want to better understand what is going on beneath the surface façade of costumes and drug use. Why does this culture appeal to so many young people? In addition, I seek to find out whether …
Effects Of The Emo Music Genre, Vincent Piccone Mazzaferro
Effects Of The Emo Music Genre, Vincent Piccone Mazzaferro
Communication Studies
No abstract provided.