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Articles 1 - 9 of 9
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Faith And News: A Quantitative Study Of The Relationship Between Religiosity And Tv News Exposure, Raquel Marvez
Faith And News: A Quantitative Study Of The Relationship Between Religiosity And Tv News Exposure, Raquel Marvez
Theses and Dissertations
The purpose of this study is to investigate the relationship between religiosity and broadcast news usage. This study examines the level of religiosity of individuals and its correlation to broadcast news exposure. The correlation between religiosity and perceptions of violence on broadcast news was also measured. Two theories were applied in this study. Uses and Gratifications asserts the active character of the audience to choose what they watch, how often, etc., and Selective Exposure defends the ability of the individual to select media that coincides with personal value systems. These two theories complement each other and provide support in the …
Monarch Cheers, Integration Whimpers, And A Loyalty Conflict: Kansas City Call's Coverage Of The Black Yankees, 1937-1955, Eric M. Eames
Monarch Cheers, Integration Whimpers, And A Loyalty Conflict: Kansas City Call's Coverage Of The Black Yankees, 1937-1955, Eric M. Eames
Theses and Dissertations
Already regarded as one of the top teams in Negro League baseball, the Kansas City Monarchs became known as a powerhouse unit in the 1930s and 40s. They rolled into towns with lights, amazing athletes, and competitive play. They won championship after championship during these years as Kansas City baseball fans strongly supported them. As they became an integral part of the city, the Monarchs' success, open-seating policy, and jazzy home openers fostered a large following of mixed-race fans. The local black newspaper, the Kansas City Call, held them up on a pedestal, while sportswriters for the mainstream Kansas City …
Manager Tools Podcast: A Study Of Podcasting's Effectiveness With Profit Potential, Quincy Frodesen Beal
Manager Tools Podcast: A Study Of Podcasting's Effectiveness With Profit Potential, Quincy Frodesen Beal
Theses and Dissertations
This thesis seeks to understand further the effectiveness and profit potential of podcasting. The study combines the theories of uses and gratifications and subjective theory of value to create a model for podcasting's value. The model is put to the test using the Manager Tools podcast as the subject. Data suggest the three main drivers behind perceived podcast effectiveness are pleasure, habit, and information gathering. Relaxation proved to have a negative influence on perceived effectiveness. The audience's willingness to pay was determined by perceived effectiveness, scarcity, and habit. Though not a generalizable study, the conclusion discusses the findings' implications on …
Film Families: The Portrayal Of The Family In Teen Films From 1980 To 2007, Caroline Clayton Clark
Film Families: The Portrayal Of The Family In Teen Films From 1980 To 2007, Caroline Clayton Clark
Theses and Dissertations
American adolescents watch an average of 3.5 hours of television and movies everyday; many attend more than one movie a month. Adolescents as a group watch more movies than any other group of the population, yet little research has been done on what is shown in teen movies. Adolescence is a time when values, beliefs, and opinions are formed and the media has been found to be a place that adolescents find information that can influence the construction of these identities. While there has been a vast amount of research looking at the family as portrayed on television shows, there …
From Suffragettes To Grandmothers: A Qualitative Textual Analysis Of Newspaper Coverage Of Five Female Politicians In Utah's Deseret News And Salt Lake Tribune, Holly M. Cox
Theses and Dissertations
This thesis examines press coverage in the Deseret News and Salt Lake Tribune of five female politicians in Utah history: Martha Hughes Cannon (1896), Reva Beck Bosone (1948), Karen Shepherd (1992), Enid Greene Waldholtz (1994), and Olene S. Walker (2003). A total of 438 articles were reviewed using qualitative textual analysis. Coverage by candidate varied, though it was not in general overtly biased concerning candidate gender. However, the press did call attention to the gender of candidate and gendered commentary was present. The press also called attention to the rarity of women running for high political office and addressed the …
Music And The Modern Maya: A Reception Study Of Rock-Maya Music In Guatemala, Malcolm Miguel Botto
Music And The Modern Maya: A Reception Study Of Rock-Maya Music In Guatemala, Malcolm Miguel Botto
Theses and Dissertations
The current global flows of people, capital, technology, images and ideas--a phenomenon described as "mediascapes" by Arjun Appadurai (1996), traverse the most isolated Maya communities in Guatemala. These flows have recently influenced the creation of hybrid media products among the Maya. Among them we find an emerging indigenous musical genre called "Rock-Maya." I use reception analysis methods to document the encoding and decoding of this new indigenous medium of communication. Through qualitative interviews I attempt to show how K'iche'-Maya youth appropriate, what Motti Regev (1997) calls, the rock aesthetic to promote a sense of K'iche'-Maya youth identity in a modern …
Predicting The Longevity Of Dvdr Media By Periodic Analysis Of Parity, Jitter, And Ecc Performance Parameters, Daniel Patrick Wells
Predicting The Longevity Of Dvdr Media By Periodic Analysis Of Parity, Jitter, And Ecc Performance Parameters, Daniel Patrick Wells
Theses and Dissertations
For the last ten years, DVD-R media have played an important role in the storage of large amounts of digital data throughout the world. During this time it was assumed that the DVD-R was as long-lasting and stable as its predecessor, the CD-R. Several reports have surfaced over the last few years questioning the DVD-R's ability to maintain many of its claims regarding archival quality life spans. These reports have shown a wide range of longevity between the different brands. While some DVD-Rs may last a while, others may result in an early and unexpected failure. Compounding this problem is …
Deception In Super Bowl Advertisements: An Analysis Of Deceptive Story Lines, Christopher R. Near
Deception In Super Bowl Advertisements: An Analysis Of Deceptive Story Lines, Christopher R. Near
Theses and Dissertations
Many ethical studies have focused on advertising; however, they have yet to focus specifically on Super Bowl advertisements. This thesis examines the ethical issue of portraying deceptive acts within the storylines of Super Bowl advertisements from 1988-2008. Results indicate that 196 of the 2,172 advertisements studied, contain deceptive storylines. Most often the advertisements depicted white males, ages 30-64, using deception. Also, deception was usually done out of self interest at the expense of others. The deception often led to negative social, material, and emotional consequences for the person being deceived, with mostly positive outcomes being shown for the person doing …
Using The Zmet Method To Understand Individual Meanings Created By Video Game Players Through The Player-Super Mario Avatar Relationship, Bradley R. Clark
Using The Zmet Method To Understand Individual Meanings Created By Video Game Players Through The Player-Super Mario Avatar Relationship, Bradley R. Clark
Theses and Dissertations
Video game researchers have recently begun to explore qualitative techniques to understand video games and their audiences. Yet many questions remain concerning the significance of gaming media and how video game research should be conducted. This research addresses the changing focus of video game researchers from the "producers," or sender of the video game, to the "audience" or receiver. This is accomplished in the following ways: by exploring meanings created by individuals while "role-playing" in an electronic world as an on-screen video game avatar; by using the Zaltman metaphor elicitation technique (ZMET), to gather a deeper understanding of how players …