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Communication

Brigham Young University

Theses and Dissertations

Theses/Dissertations

Internet

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"We Say No More:" The Role Of Bodily Trauma And Hybrid Spaces In The March For Our Lives Movement, Haeley Van Der Werf Aug 2023

"We Say No More:" The Role Of Bodily Trauma And Hybrid Spaces In The March For Our Lives Movement, Haeley Van Der Werf

Theses and Dissertations

The youth-led March For Our Lives is founded on the idea of young people forced into advocacy by unthinkable tragedy. The movement exists in a digital age where the lines between the physical and digital have become increasingly blurred. By using the work of scholars such as Manuel Castells and Henry Jenkins as a foundation to analyze this movement, we can gain a deeper understanding of why MFOL has succeeded and failed in the ways that it has. These noted digital activism academics will be used to explore how collective anger is expressed and created through the use of personal …


Blogging In Defense Of Themselves: Social Media Implications For Rhetorical Criticism And The Genre Of Apologia, Ramona Dee Wheeler Mar 2013

Blogging In Defense Of Themselves: Social Media Implications For Rhetorical Criticism And The Genre Of Apologia, Ramona Dee Wheeler

Theses and Dissertations

The advent of social media has provided an arena where barriers to entry are low. Individuals may persuade, question others and defend both their philosophies and their actions. This study examines the classic role of rhetorical criticism as it may apply in new media venues. A blog written by a public figure was examined through a synthesis of rhetorical criticism analyses derived from Ware and Linkugel, Vartabedian, and Downey. Four strategies and associated positioning in the practice of apologia were identified in selected blog posts, indicating the genre of apologia applies to social media apologies and extends the genre of …


Interactive Tv News: A New Delivery Method For Broadcast Television News, Trent R. Boulter Aug 2012

Interactive Tv News: A New Delivery Method For Broadcast Television News, Trent R. Boulter

Theses and Dissertations

This project looks at the development and use of a new delivery system for broadcast television news and its relation to the Uses and Gratifications and Push/Pull Theories. An in-home study of interactive news was conducted for two weeks, allowing people access to three local and 5 national newscasts via one interactive newscast. Users were able to access the interactive newscast whenever and however they wanted via their television or computer, as long as they had an internet connection. The results of this study show how the system was used,what specific actions were taken, and where the potential lies for …


Academic Websites And Minority Portrayal: A Content Analysis, Aymara Jimenez Aug 2011

Academic Websites And Minority Portrayal: A Content Analysis, Aymara Jimenez

Theses and Dissertations

The Internet has changed the way society communicates with one another. One of the organizations that utilize the Internet in order to communicate with their audience is universities. The imagery and information that is featured in the homepages of university websites can portray a certain perception of that university. Universities were found to be diverse in the ethnic background of the persons used for their homepage imagery. The way minority characters were found to be portrayed in gave a general idea of what exist within academia as to how they view and portray minority groups.


Getting More Media Bang For Your Buck: Understanding Attitudes And Beliefs Toward Internet, Television, And Print Advertising, Ashley Stevens Jun 2011

Getting More Media Bang For Your Buck: Understanding Attitudes And Beliefs Toward Internet, Television, And Print Advertising, Ashley Stevens

Theses and Dissertations

The purpose of the following study is to provide advertisers with a better understanding of how Internet, television, and print media influence the perceptions of an advertisement and how those perceptions can influence purchasing behavior. This study uses Q Methodology, a methodology used to measure attitudes and beliefs. Three distinct groups emerged from the data labeled the Avoiders, the Traditionalists, and the Actives. Avoiders sought to bypass advertising, Traditionalists showed a liking toward traditional forms of advertising, and Actives were neither seeking out nor abstaining from viewing advertising. All three groups showed distrust toward Internet advertising.


The Internet As An Anchor: A Comparative Analysis Model Of Internet Advocacy And Web Site Production In Japan And The Issue Of History Textbook Reform, Daniel Mark Dowdle Nov 2005

The Internet As An Anchor: A Comparative Analysis Model Of Internet Advocacy And Web Site Production In Japan And The Issue Of History Textbook Reform, Daniel Mark Dowdle

Theses and Dissertations

This master's thesis is a grounded theory study of the development of the Internet as a tool for political action in Japan by groups and individuals producing web pages on the issue of history textbook reform. Through the analysis of 14 in-depth interviews, a framework is developed for understanding the role the Internet has taken in political action in Japan. As activists utilize the Internet in political activism, the Internet appears to be developing into an anchor for continuing political activism. For activists, the Internet is a central point of reference for both mass communication and interpersonal communication activities. The …