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Communication

Bowling Green State University

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Television

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Enhanced Tv As Brand Extension: The Economics And Pragmatics Of Enhanced Tv To Cable Tv Network Viewership [Slides], Louisa Ha, Sylvia Chan-Olmsted Jan 2003

Enhanced Tv As Brand Extension: The Economics And Pragmatics Of Enhanced Tv To Cable Tv Network Viewership [Slides], Louisa Ha, Sylvia Chan-Olmsted

School of Media and Communication Faculty Publications

A series of 12 slides from a presentation given at the National Cable Television Association Academic Seminar, Chicago, June 8, 2003.

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