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Artificially Intelligent Communication: An Exploratory Study On Replika Mobile Application, Nouran El-Ashry
Artificially Intelligent Communication: An Exploratory Study On Replika Mobile Application, Nouran El-Ashry
Theses and Dissertations
This paper aims to address artificial intelligence from a communication perspective by looking at the usage of Replika, an AI-based platform. A quantitative survey was conducted to analyze the frequency of usage, attitude toward the application and the level of attachment to it. Moreover, qualitative questions were developed to get in-depth understanding of the type of relationship users have with their Replika application and reasons behind their usage. Results show no significant relationship between demographics and the application consumption except for age where older users communicate more frequently with the application than younger ones. Moreover, attachment levels were related to …
The Impact Of Gender Differences And Geographic Locations On Social Media Literacy Among Public Universities Students, Heba Tallah Moustafa Helmy
The Impact Of Gender Differences And Geographic Locations On Social Media Literacy Among Public Universities Students, Heba Tallah Moustafa Helmy
Theses and Dissertations
The objective of this study was to investigate the effect of both gender difference and geographic location on social media literacy levels among undergraduate students in public universities in Egypt. Four aspects related to social media literacy were considered in the Likert-scale survey, including basic technical skills, digital interactions, information evaluation, and privacy and security practices. A total of 520 students participated in this exploratory research, of which 265 males and 255 females enrolled at four public universities in different geographic locations. Cairo University and Ain Shams University represent the urban areas. The other two universities are located in center-periphery …
The Use Of Social Media As A Communication Tool By International Development Organizations: A Case Study Of The United Nations Children’S Fund (Unicef) In Egypt, Inas Taha Abbas Hamad
The Use Of Social Media As A Communication Tool By International Development Organizations: A Case Study Of The United Nations Children’S Fund (Unicef) In Egypt, Inas Taha Abbas Hamad
Theses and Dissertations
This study investigates to understand how the United Nations development organizations in Egypt can manage social media as a communication tool to achieve their development objectives. A case study of the United Nations Children’s Fund (UNICEF), Egypt, is introduced. Using the Excellence Theory in Public Relations developed by Grunig (2002), this study examines how social media can contribute to the strategic management of the organization, rather than being a messaging, publicity, and media relations function. Through a content analysis of a number of social media pages of the UN organizations in Egypt, and in-depth interviews with four senior communication officers …
Revisiting The Spiral Of Silence In A Social Media Environment: Egypt’S 2014 Presidential Election As A Case Study, Heba T. Saleh Elshahed
Revisiting The Spiral Of Silence In A Social Media Environment: Egypt’S 2014 Presidential Election As A Case Study, Heba T. Saleh Elshahed
Theses and Dissertations
With the advent of the Internet and anonymous features of online media, users have established novel platforms to voice their opinion freely without fear of negative feedback. This thesis explores the application of a long-standing public opinion theory– the spiral of silence by Elizabeth Noelle-Neumann–within the prevalent Social Networking Sites (SNS), particularly Facebook. When applying spiral of silence to online mediated environment, it seems intuitive that the lack of verbal cues and anonymity offered would serve to undermine the fear of isolation and restlessness that results in unwillingness to express minority views. This research contributes to understanding how the spiral …
Online Privacy Issues: Awareness, Attitudes, And Perceptions Amongst Internet Users In Egypt, Dalia Nagy Khalil Alfred
Online Privacy Issues: Awareness, Attitudes, And Perceptions Amongst Internet Users In Egypt, Dalia Nagy Khalil Alfred
Theses and Dissertations
This study gauges the level of awareness, attitudes towards, and perceptions of online privacy policies for Internet users in Egypt. It examines how demographics as in age, gender, and education may affect the level of Internet users’awareness, attitudes, and perceptions of online privacy issues. Further, it surveys what personal information Internet users in Egypt perceive as private and accept to share with web providers, search engines or third parties. The theory of Communication Privacy Management (CPM), which was developed by Sandra Petronio, poised that Internet users choose and manage the usage of privacy policies and rules based on their cultural …