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Communication

American University in Cairo

Theses and Dissertations

Theses/Dissertations

Egypt

Publication Year

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Same Story, Different Narratives: The Influence Of Refugee Concerned Organizations On Egyptian Media, Shaimaa Gheith Jun 2024

Same Story, Different Narratives: The Influence Of Refugee Concerned Organizations On Egyptian Media, Shaimaa Gheith

Theses and Dissertations

It has been documented in the literature that media usually portrays refugees negatively, which affects how the public reacts to them. Consequently, organizations catering to refugees, referred to in this thesis as Refugee Concerned Organizations (RCOs), try to influence the media aiming to influence the public. So, they produce prepacked information and employ different communication tools. Using the agenda building theory, this research investigated the influence of communication tools used by RCOs on Egyptian media focusing on Facebook and news websites. Qualitative content analysis was conducted for 615 Facebook posts and 111 News reports and supplemented by semi-structured interviews with …


Solutions Journalism And Climate Change Journalistic Narratives: Comparative Insights From Egypt And The United Arab Emirates, Nouran Nour Abdelghaffar Jan 2024

Solutions Journalism And Climate Change Journalistic Narratives: Comparative Insights From Egypt And The United Arab Emirates, Nouran Nour Abdelghaffar

Theses and Dissertations

Due to the heavy nature of the climate crisis, climate change news tends to be massively negative. Too much negative information can cause severe psychological impacts and spur news avoidance. Along these lines, solutions-focused climate change reporting presents a juncture for introspection. Solutions journalism is rigorous and compelling reporting about responses to social problems. Focus on the positive while not ignoring the negative; a solution approach could help expand climate coverage by changing the traditional depressing narrative and sharing stories of effective responses. Despite the academia’s growing interest in solutions journalism, there is not an abundance of literature available in …


The Impact Of Gender Differences And Geographic Locations On Social Media Literacy Among Public Universities Students, Heba Tallah Moustafa Helmy Jan 2023

The Impact Of Gender Differences And Geographic Locations On Social Media Literacy Among Public Universities Students, Heba Tallah Moustafa Helmy

Theses and Dissertations

The objective of this study was to investigate the effect of both gender difference and geographic location on social media literacy levels among undergraduate students in public universities in Egypt. Four aspects related to social media literacy were considered in the Likert-scale survey, including basic technical skills, digital interactions, information evaluation, and privacy and security practices. A total of 520 students participated in this exploratory research, of which 265 males and 255 females enrolled at four public universities in different geographic locations. Cairo University and Ain Shams University represent the urban areas. The other two universities are located in center-periphery …


Framing Of Female Leading Roles In Drama Series On Video Streaming Platforms, Manatalah Soliman Jun 2021

Framing Of Female Leading Roles In Drama Series On Video Streaming Platforms, Manatalah Soliman

Theses and Dissertations

This comparative study examines the female-centered drama series aired on VOD services from three different genres. While several studies have established the stereotypical representation of women in the drama series, most research has focused on individual countries. The significance of this study relies upon the fact that the series is from VOD services, notably Netflix and Shahid VIP. The study bridges a gap in the literature by adopting a comparative perspective to analyze gender portrayals from six drama series, three from each country, from three genres. The contemporary drama genre included Valeria from Spain and Leh Laa?! Why Not?! from …


Influences On Business Journalists In Egypt During Imf-Backed Economic Adjustments Of 2016-2019, Tamim Salman Jun 2021

Influences On Business Journalists In Egypt During Imf-Backed Economic Adjustments Of 2016-2019, Tamim Salman

Theses and Dissertations

The economic adjustments that Egypt implemented as part of an IMF-backed program between 2016 and 2019 were a milestone event in the country's economic history. Business journalism was an important part of it as people, policymakers and businesses tried to grasp the developments. Using qualitative in-depth interviews with business journalists and editors, this study attempts to examine the various influences experienced by journalists that affected their framing of news and the quality and type of coverage. The study argues that journalists came under the influence of political pressure and media controls, as well as the technical allure of market sources …


Internet Regulation In Egypt: Outcomes And Policy Recommendations, Sara Eldemerdash Jan 2021

Internet Regulation In Egypt: Outcomes And Policy Recommendations, Sara Eldemerdash

Theses and Dissertations

With the rapid developments the Internet is witnessing, the topic of internet regulation sees itself taking center stage in a rising global debate among many stakeholders. This debate centers around hot topics and fundamentals such as the rights of free speech and access to information, intellectual property, as well as user and data privacy, and security issues. Egypt is no exception; especially after the uprising and mass demonstrations in 2011 and the growing concerns around internet regulation and freedom of expression.

This thesis aims at examining the development process of the current Internet regulation policy in Egypt to study its …


Instagram Use And Young Women's Body Image And Self-Objectification In Egypt, Sara Hussein Jan 2021

Instagram Use And Young Women's Body Image And Self-Objectification In Egypt, Sara Hussein

Theses and Dissertations

The present study investigates the effect of Instagram use on young Egyptian women’s body image and how it is related to self-objectification. The aim of this research is to understand how Instagram usage affects women’s body image and makes them dissatisfied with their bodies; besides, it also tests how the comments women receive on their Instagram accounts affect them positively or negatively, and how the more hours they spend on Instagram, the more pressure they face to acquire a better body shape. Additionally, it examines the direct relationship between feministic beliefs and body surveillance and self-objectification. Moreover, self-objectification and Cultivation …


Revisiting The Spiral Of Silence In A Social Media Environment: Egypt’S 2014 Presidential Election As A Case Study, Heba T. Saleh Elshahed Jul 2014

Revisiting The Spiral Of Silence In A Social Media Environment: Egypt’S 2014 Presidential Election As A Case Study, Heba T. Saleh Elshahed

Theses and Dissertations

With the advent of the Internet and anonymous features of online media, users have established novel platforms to voice their opinion freely without fear of negative feedback. This thesis explores the application of a long-standing public opinion theory– the spiral of silence by Elizabeth Noelle-Neumann–within the prevalent Social Networking Sites (SNS), particularly Facebook. When applying spiral of silence to online mediated environment, it seems intuitive that the lack of verbal cues and anonymity offered would serve to undermine the fear of isolation and restlessness that results in unwillingness to express minority views. This research contributes to understanding how the spiral …