Digital Commons Network^™

Applying The Seven Principles Of Learning To Development Communication, Lina Abd El Ghaffar

Theses and Dissertations

Development communication originated as a post-war term meaning “the application of communication strategies and principles in the developing world.”. As time went by, various definitions of development communication emerged, each reflecting its political agenda and interests. A more recent definition states that development communication aims to remove constraints for an increasingly participatory and equal society.

Sustainability and inclusivity are at the heart of effective development. The current development communication paradigms are the top down Dominant paradigm which is criticized for not being inclusive and the bottom up Participatory paradigm which is criticized for not being sustainable.

Based on the Seven …

Surveillance Culture And Potential Resistance Of Social Media In Egypt, Dina Refaei

Theses and Dissertations

Social media companies have become dominant over their users. With digital capabilities that enable them to monitor, analyze and process users’ data, they are able to restrict users’ activities in accordance with their own policies. The present study examines the potential for users to encounter social media policies – specifically, privacy and content moderation policies imposed over activities on these platforms. The surveillance culture model is proposed to highlight surveillance perceptions among users and determine the factors that might affect users' intention to resist social media policies. A sample of 547 Egyptian social media users were surveyed. The findings showed …

Navigating The Cairene Table: Food And Family Between What Is Ideal And What Is Real, Iman Afify

Theses and Dissertations

Our daily encounters with food, especially during our childhood, play a crucial role in shaping and informing our identity and our habitus. In this research, by using multimodal and auto ethnography, I argue that due to the guiding path that our senses carve for us, we make sense and contextualise our surroundings through our senses, and not only the five senses of vision, smell, taste, hearing, and touch, but also through our inner senses of time and temporality, and how time and memory play an important role in the registration of our surroundings through our bodies and senses. I am …

Promoting Climate Change Mitigation & Supporting Ngos: Converging The Theory Of Planned Behavior & The Elaboration Likelihood Model, Passant Mostafa Halawa

Theses and Dissertations

In the 21st century, public opinion's attention in developed nations has increasingly been directed to climate change and the urgency for humanity to take action. The main discourse is that climate change would have devastating consequences on a global scale, threatening humanity’s existence. However, in most developing countries climate change is generally not regarded as an important topic and climate change messages suffer from poor public engagement. Most recent research has investigated climate change communication efficiency in developed countries. The novelty of this study lies in understanding the effectiveness of climate change messages in the Egyptian context. More specifically this …