Digital Commons Network^™

What’S Trust Got To Do With It? Exploring Agricultural Science Podcast Producers’, Guests’, And Listeners’ Perceptions And Levels Of Trust In Science, Jacqueline Aenlle, Jamie Loizzo, J.C. Bunch, Lisa K. Lundy, Kevin M. Folta

Journal of Applied Communications

Little research to this point has examined food, agricultural, natural resource, and human science (FANRHS) podcast creation, the trustworthiness of the information presented, and the credibility of the individuals speaking on the podcast. The purpose of this study was to explore the level of trust in science of FANRHS podcast producers, guests, and listeners. The study followed an explanatory sequential mixed-method design beginning with an online survey instrument to measure trust in science and later, semi-structured interviews to further explore participants’ perceptions of trust and trust in science. Results showed participants had moderate to moderately high levels of trust in …

A Miraculous Story Of A Family Restored, Mark D. Weinstein

News Releases

In east Los Angeles during an unusually harsh winter, a young man limped down the sidewalk alone, a light coat covering his shoulders, his feet bare and bloody. His hair was matted, and his skin was tainted with streaks of dirt.

Cityengine As A Tool For Visualizing Neighborhood Change: An Initial Study, Zach Noyes

City and Regional Planning

Urban planning is reliant upon genuine public engagement to ensure that planning and policy decisions reflect the ideas shared by the public. Because planning is a profession largely focused on the physical and built implications of more abstract planning concepts, effective graphic communication is critical to securing public support and understanding of policy decisions. ESRI's CityEngine uses procedural modeling technology to render personally-tailored scenes to non-planner members of the public, and shows potential to positively change the way that planners generate graphic representations of physical impacts of policy changes. This initial study establishes a methodology for determining the efficacy of …

Outreaching For New Providers, Mari Arredondo

Capstone Projects and Master's Theses

Intern was able to be part of In home Support Services with the County of Santa Cruz. The program provides services to people that have a current disability and are not able to care for themselves. The program allows people to continue to live in their own homes and get the services they need to be able to keep living independently. The program currently needs providers to care for the people in their homes. There are currently about 165 providers and out of those they only have 65 that are available to be able to help the current clients that …

People-First Promotion: Rallying Library Workers During Covid-19 And Beyond, Katy Kelly, Christina A. Beis, Ann Zlotnik, Maureen E. Schlangen

Roesch Library Faculty Publications

COVID-19 forced workers around the world to face the realities of closed buildings, precarious employment situations, and challenges to their well-being. This article will showcase how library workers’ resilience during COVID-19 depended on people, not buildings, and a people-first public relations strategy was employed to reveal that distinction. The authors, a team of librarians and communicators, share three pandemic-era communication stories developed to put people at the forefront of initiatives and messaging: a revamped marketing strategy for a research appointment service puts faces to the work and student support; the cancellation announcement of a beloved annual event reveals how the …

Fish Disease Outreach Messages: Testing Of Gain And Loss Frames, Erin L. Pavloski, Heather A. Triezenberg

The Journal of Extension

Gain and loss framing has been used as a technique in risk communication to shape individuals’ behaviors in many fields. Our community-engaged research, conducted in partnership with the Michigan Department of Natural Resources (MDNR), experimentally tested five message frames to determine efficacy for outreach programs. We found: a) to increase risk perceptions of fish disease use a loss frame in a management context, b) to decrease risk perceptions of fish disease management use a gain frame in a disease context, and c) to motivate behavioral intentions for prevention and risk reduction use a gain frame in a disease context.

Patrons And The Pandemic: How We Are Serving, Connecting, And Communicating With Library Patrons During The Covid-19 Pandemic, Lauren Puzier

University Libraries Faculty Scholarship

The COVID-19 pandemic has forced many libraries in the United States to focus on providing remote services and reimagine in-person services. At the same time, many library users are not or cannot visit physical buildings and may not be easy to reach. Libraries are communicating new service methods, protocols for health and safety, new and changing hours, policies, and more. This article discusses how libraries are communicating with patrons during the COVID-19 pandemic.

Gifts, Letters Connect Students And Nursing Home Residents, Mark D. Weinstein

News Releases

Despite the restrictions of COVID-19, Cedarville University students are continuing to serve residents and staff at the Xenia Health and Rehab center from afar by sending gift baskets, writing cards of encouragement and praying for the residents.

Grand Challenge No. 5: Communicating Archaeology Outreach And Narratives In Professional Practice, Todd J. Kristensen, Meigan Henry, Kevin Brownlee, Adrian Praetzellis, Myra Sitchon

Journal of Archaeology and Education

Communicating archaeology to non-expert audiences can convey the role and value of the discipline, implant respect for heritage, and connect descendant communities to their past. A challenge facing archaeology communicators is to translate complex ideas while retaining their richness and maximizing audience engagement. This article discusses how archaeologists can effectively communicate with non-experts using narrative and visual tools. We provide a communication strategy and three case studies from North America. The examples include the packaging of archaeological theory in the shape of mystery novels for student consumption; the use of artwork to anchor archaeological narratives in public outreach; and, the …

I-O Can Has Meme? Using Memes To Engage Others With I-O Psychology Content, William P. Jimenez, Lisa M. Kath, Sayeedul Islam, Gordon B. Schmidt

Psychology Faculty Publications

Memes are ubiquitous, and they have become a major part of online interactions (Kitchener, 2018). Memes may be an accessible medium that organizations can use to connect with potential employees, customers, and the general public. Not only have memes been used by companies for marketing (e.g., Murray et al., 2014), but they also have been used for outreach by organizations as diverse as academic libraries (e.g., Woodworth, 2018), government influence campaigns (e.g., Zakem et al., 2018), and political campaigns (e.g., Graham, 2020). In this paper, we discuss the current state of Internet memes in the I-O psychology community as well …

Extension Needs Outreach Innovation Free From The Harms Of Social Media, Jonathan J. Swinton

Extension Research

Despite the outreach-building benefits of social media for Extension, it is time for Extension professionals to find new innovative ways to reach out that do not involve social media. An increasing body of research has demonstrated the harms social media use imparts on the health and well-being of those in our communities. Our future use of social media as a primary method of outreach may perpetuate these harms, requiring our best efforts to develop new methods of outreach that do not negatively affect those we serve.

Perceptions Of Outreach, Theory, And Practice At Centers For Teaching And Learning, Samantha Dunn

Theses and Dissertations

This dissertation examines Centers for Teaching and Learning (CTLs) and how they are perceived by the instructors and employees who work in higher education. CTLs focus on accessing and assessing faculty and staff while creating programs and research which offers insight into the faculty, instructional, and organizational needs of an institution. The needs that CTLs focus on include the professional, educational, instructional, and, sometimes, personal development of employees. Yet, the theories and practices which drive the research of educational development—specifically CTLs—are fragmented due to the interdisciplinary nature, vast scope, and practical-focus of directors and researchers.

This study builds upon previous …

A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen

Journal of Applied Communications

Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included …

Health Literacy Challenges And Opportunities: Bringing Children’S Mercy And Kansas City Together, Jennifer A. Lyon, Angie Knackstedt, Barbra Rudder, Mamta Reddy Md, Courtney R. Butler

Posters

BACKGROUND: A multidisciplinary group at Children's Mercy Kansas City applied for and received the NNLM MCR's Immersive Workshop Grant in December, 2017, and used the funding to organize and host a two-day immersive, interprofessional workshop in April, 2018, that 1) brought together health literacy-invested groups and individuals within the Kansas City community to learn about health literacy including cultural, language, numeracy and digital inclusion factors; and 2) provided specialized training to targeted CM participants to improve the provision of bedside health information to patients and caregivers. Objectives included: increasing community-wide collaboration, sharing resources, encouraging participants to become change agents, and …

Worcester Chamber Of Commerce: Recruiting Minority Business Owners, Ryan Dimaria, Alexander Hull, Xikun Lu, Haopeng Wang, Jiacheng Hou, Danning Zhao

School of Professional Studies

Our capstone project was to help the Worcester Regional Chamber of Commerce identify how to re-frame their marketing so it would be appealing to immigrant and minority owned businesses. Based on interviews and external research, our group was able to create a tangible and resourceful data set that provided justified recommendations and ideas on how the Chamber could make adjustments to their marketing plan to attract more businesses of this particular demographic in the city of Worcester. By implementing these recommendations, we believe the Chamber has the opportunity to create a more diverse group of Chamber members, add value to …

Distance Learning Campus Outreach: Bringing Scholarly Commons To Residential And Online Campuses Across The Globe, Debra Rodensky

Digital Commons Southeastern User Group 2018

Embry-Riddle Aeronautical University (ERAU) is an institution with 2 residential campuses: 1 in Daytona Beach, Florida and one in Prescott, Arizona. ERAU also has a Worldwide presence through 125 campuses located on military bases and within the private business sector. The ERAU Worldwide Campus doesn’t stop with physical locations, however. It encompasses an online campus with virtual learning opportunities. The degrees offered through all of our campuses range from certificate programs through doctoral studies.

The Scholarly Communication Team is located on the Daytona Beach campus. One of our challenges is to bring the intellectual output of all of our talented …

Library Podcast Basics, Rachel S. Evans, Nina Guzman

Presentations

Provides an overview of the space and equipment at UGA Law Library's podcasting studio, how law students, law faculty, and library staff are using the space, and a quick how-to for getting your own podcast out there using wordpress, feedburner, and iTunes.

Bird’S Eye View: Using Twitter In #Clubroesch, Katy Kelly, Hector Escobar

Hector Escobar

For many libraries, social media is usually another platform to share information about library resources and events. For some, the term has become overused so much that the social aspect has fallen by the wayside. Facebook page updates or tweets are only part of what you can bring to and achieve from social media. In this article we discuss how students communicate with our academic library on Twitter, and how we used conversations to improve library spaces, technology, and services. We will explain the process of tracking and responding to student tweets, as well as the pros and cons of …

Bird’S Eye View: Using Twitter In #Clubroesch, Katy Kelly, Hector Escobar

Roesch Library Faculty Publications

For many libraries, social media is usually another platform to share information about library resources and events. For some, the term has become overused so much that the social aspect has fallen by the wayside. Facebook page updates or tweets are only part of what you can bring to and achieve from social media.

In this article we discuss how students communicate with our academic library on Twitter, and how we used conversations to improve library spaces, technology, and services. We will explain the process of tracking and responding to student tweets, as well as the pros and cons of …

Library Display 2.0: Evolving From Monologue To Dialogue, Ilishe Mikos, Brandy R. Horne, Kari D. Weaver

Library Philosophy and Practice (e-journal)

Generally created by individual librarians and anchored to a physical space, library displays are often static, limited, and fleeting. However, these displays can evolve into wider, more affective, multi-dimensional, 21^st century, virtual spaces by incorporating collaborative discourse between multiple librarians, by reaching out to the community for content, and by using technological tools, such as email, Google Drive, Google Images, QR codes, and social media. This paper presents a case study of the life of a library display from inception through execution. By pooling the skills, experiences, and stakeholder networks of two librarians and an MLIS intern, the library’s …

“Save Our History!” Collaborating To Preserve The Past At Umass Boston, Meghan Bailey, Patricia Bruttomesso, Andrew Elder, Carolyn M. Goldstein, Jessica R. Holden, Joanne Riley

Joseph P. Healey Library Publications

Sparked by the 50th anniversary of the founding of the University of Massachusetts Boston in June 1964, University Archives and Special Collections (UASC) staff in the Joseph P. Healey Library collaborated with departments across campus to carry out a wide range of initiatives, all focused on locating, accessioning, preserving, and sharing the physical evidence of the university’s history. This poster outlines the various collecting activities, outreach methods, digitization projects, and dogged detective work that resulted in the addition of more than 2,500 linear feet of unique historic materials to the University Archives, as well as a number of well-received public …

How Communication Design Motivates Voter Participation: Comparing Instrumental Vs. Social Rhetoric, Lindsay Pryor

MAIS Projects and Theses

This written defense of my degree project describes how l used contemporary communication design theory to develop postcards for the Office of the Washington Secretary of State urging voter registration before the 2013 General Election deadline. In addition to measuring the overall effectiveness of the postcards, this project evaluated the registration and turnout differences between two treatments in a study funded by The Pew Charitable Trusts. The aim of the study was to add to the small but growing body of interdisciplinary research concerning communication design and voter participation. To determine which communication design techniques motivate more postcard recipients to …

Technology Resource Guide And Classes For Seniors: Barrington Senior Center, Evan Beck, Alana Peoples, Gabby Reardon, Arnold Robinson

Community Development

Objectives : teach members to navigate through applications such as Siri, iOS, and the App Store; give useful tips of how to organize and use their applications through App Folders; to show how to use utilities on iphones or ipads like calendars and alerts.

Jump-Starting The Conversation About Altmetrics At Umass Medical School, Lisa A. Palmer

Lisa A. Palmer

An outline of altmetrics activities by librarians at UMass Medical School's Lamar Soutter Library, which include: utilizing altmetrics in the the medical school's institutional repository, eScholarship@UMMS, for a journal published by the library; and, education and outreach efforts.

Marketing And Outreach In Law Libraries: A White Paper, All-Sis Task Force On Library Marketing And Outreach, Amanda Runyon, Carol A. Watson, L. Cindy Dabney, Liz Mccurry Johnson, Emily Lawson, Shira Megerman, Jamie Sommer, T. J. Striepe, Michele Thomas

Librarian Scholarship at Penn Carey Law

In recent years, libraries have turned to marketing and outreach to better educate library users about services and resources while gaining an understanding of their needs. Marketing and outreach are relatively new concepts in academic law libraries, and librarians tasked with these functions have found resources and examples of this type of work to be lacking. Though focused on academic law libraries, the article identifies the challenges facing all law libraries, explains why libraries need marketing and outreach plans, and provides examples of marketing and outreach successes.

How New Librarians Used Branding And Outreach To Create Communities Of Practice, Kiyomi D. Deards

University of Nebraska-Lincoln Libraries: Conference Presentations and Speeches

Want to get involved and make a difference? Come learn how one librarian got involved and used branding and outreach to promote and increase membership in their professional service organization, and developed their personal community of practice. Find out how you can get involved professionally. Learn how you can define and promote a unique brand for a professional group or yourself, and see how getting involved can exponentially increase your professional network while serving others.

Inspiring A Church To Dream, Jerry Austin Jenkins

Doctor of Ministry Theses

No abstract provided.