Digital Commons Network^™

The Long Fight: How Serbian And Albanian Media Narratives Sustain Conflict In The Balkans, Sarah Daknis

Senior Theses

Kosovo, recognized for its profound historical and cultural roots, remains a contentious region claimed by both Serbia and Albania. Despite Serbia’s territorial claims, the majority of Kosovo’s 2 million inhabitants identify as Kosovo-Albanian, comprising over 90% of the population. This paper delves into the pivotal roles played by Serbian and Albanian media narratives shaping the international community’s perception of Kosovo’s ongoing struggle for independence. In many instances, the U.S. media narrative casts Albania as the aggrieved party and Serbia as the aggressor, often omitting instances where Albania's actions were questionable. By examining both Serbian and Albanian media perspectives, this study …

The National Basketball Association Communications Strategy For The 2019-20 Season Restart, Trevor Dale Jones

Theses and Dissertations

This paper analyzes the NBA's communications efforts from June 4 to July 30, 2020 as it prepared for an unprecedented season restart in the early days of a global pandemic. While scholars have examined the media's framing of the NBA in this period, there is a gap in the literature when looking at the official NBA communications strategy of the organization itself. As the first study to use risk communication theory in a sports scenario while also employing corporate social advocacy as the second theoretical basis of analysis, this qualitative study is a thematic and textual analysis of 14 NBA …

An Analysis Of The Framing Of Supreme Court Decisions And Their Impact On The Voting Rights Of Marginalized Citizens, Nicole Anna Barlia

Communication Studies

The purpose of this paper was to examine how news media convey the impact and severity of decisions of the U.S. Supreme Court regarding the voting rights of marginalized citizens. Specific articles that discussed the decisions of the cases were looked at using Entman’s framing theory (1993) and considering the watchdog perspective (Donohue et al., 1995). An inductive, thematic content analysis was conducted to find common themes throughout articles in the top five newspapers in the nation. Themes that emerged were (1) threats to voting, (2) politicization of the Court, (3) polarization, (4) watchdog perspective, (5) judicial activism, (6) vote …

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

Framing Science In The Time Of Covid-19 Pandemic: Lessons From Cnn Philippines' Reportage, Ernesto Cordero Collo

Informasi

This century has necessitated scholars to probe the credence of science in the news reportage of the Covid-19 pandemic. Therefore, this paper aims to establish the locus of science as treated by CNN against the backdrop of this global health crisis. Using Nisbet's (2009) typology as the new paradigm in public engagement as informed by content analysis, this paper argues that CNN Philippines' news articles are mostly framed as scientific/technical uncertainty which holds science with the highest esteem in decision-making, but it also disregards its authority for political reasons. As guided by Yanovitzky and Weber (2019), this paper also articulates …

Online News Portrayal During The Covid-19 Health Crisis And Journalism's Role In Misinformation In The U.S., Michou Ducilon

USF Tampa Graduate Theses and Dissertations

The COVID-19 pandemic has brought a wealth of new information regarding the virus's origin and treatment. Regrettably, the vast amount of online information has resulted in the proliferation of misinformation, as the World Health Organization reported. To investigate whether journalists may have contributed to this problem, a qualitative analysis was conducted on 15 news articles from top-tier media outlets. Using NVivo software, the articles were analyzed to identify linguistic words and visuals that fell into coding categories based on Behrendt's (2008) contextual analysis for evaluating text. Each article was then coded again to identify common themes. During this process, new …

Framing Roles Of Protagonists And Antagonists In Visual Media, Jonas Braden Larson

Masters Theses

Many characters and stories have been interpreted over the past few thousand years. Humans are innate storytellers and make connections through various communication methods. Heroes and villains have affected many lives and given people a lens through which to view the world. The perception of stories and their characters in the visual media may not be as subjective as many people think. The framing communication theory was used to study the perception of audience member’s view of protagonists and antagonists in a visual story. Two short films were produced and screened to an audience that filled out surveys on their …

News Frames For Covid-19 – A Comparison Of Australian (Australian Broadcasting Corporation) And Vietnamese (Tuoi Tre Online) Online News Services In Two Key Weeks In 2020, Viet T. Le, Lelia Green

Research outputs 2022 to 2026

This article investigates the differences and similarities between the news frames used by online mainstream media in Vietnam and Australia when reporting COVID-19 in the early waves of the pandemic. The project uses constant comparative analysis to interrogate data gathered from two online news sources: ABC Online (Australian Broadcasting Corporation) in Australia, and Tuoi Tre Online in Vietnam. The article concludes that the Australian Broadcasting Corporation coverage focuses more on social, political and economic factors than is the case with Tuoi Tre Online, which foregrounds civic responsibility in response to the COVID-19 epidemic. The Australian Broadcasting Corporation highlights how COVID-19 …

Altering Attitudes On Climate Change: Testing The Effect Of Time Orientation And Motivation Framing, Kylie Clark, Aubrie Adams

CSU Journal of Sustainability and Climate Change

Climate change has become a defining issue of the 21st century. According to a Pew Research (2020) survey, for the first time in its two-decade history, a majority of Americans now believe that dealing with climate change should be a top priority for the President and Congress, which is a 14% rise from four years prior. Nonetheless, this rise is accompanied by a deep partisan divide amongst citizens of the United States (U.S.) and Republicans are far less likely to consider climate change a top public priority with a roughly 50% partisan gap on the issue (Popovich, 2020). Thus, this …

Terror Management And The News: An Exploration Into The Effects Of Framing On Mortality Salience, Peter Montwill

Masters Theses, 2020-current

The present study explores the link between Terror Management Theory and the use of its principles within news media. Political news media in the digital age undergoes a variety of framing effects, more specifically episodic and thematic frames of stories. To induce mortality salience, college-aged participants were presented with stories framed from the perspective of an individual’s experience or a general theme of experiences regarding the controversial pro-life topic and a non-controversial hiking topic. These stories are presented in the style of Instagram posts to mirror how college-aged people consume news media. The stories also contain wording designed to induce …

News Media Framing Of Disabilities In Ghana: Journalistic Practices Amidst Advocacy Calls For Change, Pamela Ofori Boateng

Communication ETDs

The study contributes to expanding scholarly research on media portrayals of people with disabilities in Ghana. Drawing on theories of framing, ableism, and intersectionality, I analyzed news stories published in Graphic.com.gh. in 2021 and 2022 to explore how the editorial practices framed people with disabilities and how framing patterns revealed change and continuity in representation. The findings affirmed a shift to using more diverse and appropriate language to represent people with disabilities more fairly and accurately; the categorization of most of the disability stories under “General News,” which suggests the significance attached to disability related stories; and the …

Scarce Water In Site: A Content Analysis Of News Coverage Of The Sites Reservoir Project, Cara Lawson, Richard Austin-Castillo, Lauren Chase

Journal of Applied Communications

Plagued by recent and historic drought, the need for water storage and management solutions in California is apparent. As a potential solution, the Sites Reservoir project offers an opportunity to a state eager to conserve and better manage water. The Sites Reservoir project involves complexities from a variety of standpoints and stakeholder perspectives. This study investigated the frames and sources used by The Sacramento Bee to communicate about the Sites Reservoir project over a 10-year period. The most frequently used frames throughout the dataset were “policy and government” and “water conscious,” and the sources most frequently utilized for information about …

Health-Oriented Nonprofit Organizations: The Influence Of Framing And Altruism On Intention To Donate, Abbey Dilatush

Graduate Theses and Dissertations

This study investigated the influence of framing and altruism on individuals' intentions to donate to a health-oriented nonprofit organization. One hundred ninety-three participants were recruited from social media to complete an experiment online. Participants reviewed fundraising messages using either a statistical frame or a narrative frame. Following the presentation of a fundraising message participants completed close-ended self-report scales to evaluate their perceptions of the ad, their intentions to donate, and their personal altruism. Results demonstrated there was a correlation between intention to donate and ad evaluation. Next, there was no relationship between altruism and intention to donate and neither frame …

How The Taiwanese Podcast Bailingguo News Framed The 2019 Hong Kong Movement: A Framing Analysis Of The Anti-Extradition Law Amendment Bill, Yu-Fei Chiu

USF Tampa Graduate Theses and Dissertations

Nowadays, people can access different types of media to get information. Podcast is one of them and became more popular in recent years. In Hong Kong, the anti-Extradition Law Amendment Bill movement took place in 2019. In this research, we are looking for the frames that Kylie and Ken as the hosts of the Taiwanese podcast - Bailingguo News used when they talked about the movement. The researcher applied framing theory to conduct this study, using textual analysis to analyze five episodes that mentioned the movement on Hong Kong from Bailingguo News. The researcher extracts the themes in the podcasters' …

Framing Esports’ Jedi Issues: A Case Study In Media Irresponsibility, David Painter, Brittani Sahm

Faculty Publications

Purpose: This investigation analyzes Asian, European, and North American coverage of esports’ justice, equity, diversity, and inclusion (JEDI) issues as a case study of media organizations’ communications on these topics.

Design/methodology/approach: This quantitative content analysis describes coverage of esports’ race, gender, age, and social class issues to draw inferences about media organizations’ abilities to meet their social responsibilities when reporting on organizational JEDI issues.

Findings: There were significant differences across continents; however, most stories only mentioned gender and age, seldom noting esports’ race or social class issues.

Research limitations/implications: Although all stories analyzed were published in English, the findings extend …

Master's Project: Framing Emotion In The Social Media Posts Of A Regional Sample Of National Park Sites, Sarah T. Raimondi

Rubenstein School Masters Project Publications

Public communication is one of the most important aspects of a natural resource manager’s job, and social media has opened new channels of communication between agencies and their audiences. Not only do most agencies now maintain an overall social media presence, but units within agencies typically create unique social media pages. This is true for the National Park Service (NPS) in the U.S., where over 400 individual parks have a social media presence. Many of these use Facebook for social media communication; Facebook is currently the largest social media platform, with over 2.8 billion monthly users. Drawing from prior research …

Scratching The Surface: An Autoethnography To Begin To Understand And Address Illness Experience In Lice Infestation, Jennifer B. Gray

The Qualitative Report

Though pediculosis, more commonly known as lice, is extremely common and has nothing to do with hygiene, misconceptions persist. Lice, constructed as a highly contagious illness, is more of a nuisance, with most contagion resulting from head-to-head contact, and 3% resulting from environmental causes; still, the condition tends to be associated with negative behavior like uncleanliness and neglect. There is very little study of it in the U.S. save for some “no nit policy” studies and almost none on the psychological or communicative impact on those affected. Through the analysis of pediculosis in my children, I detail an autoethnography of …

Florida Punks: Punk, Performance, And Community At Gainesville’S Fest, Michael Anthony Mcdowell Ii

USF Tampa Graduate Theses and Dissertations

Fest is an annual punk rock music festival held in Gainesville, Florida. At Fest, participants engage in aesthetic creation and participation, negotiate identities, participate in political discourse, and forge communities. In this dissertation, I use theories of performance, framing, and culture to understand Fest. To do so, I theorize Fest using three approaches to performance: performance as an object of study, performance as a metaphor for everyday life and identity, and performance as a method of inquiry. Using these three approaches to performance, I understand Fest as performance, as a site that permits and constrains performances of self, identity, and …

A Thematic Analysis Of How A Rhetor And A Demagogue Framed Their Presidencies, Megan Cooney, Shaundi Newbolt

DU Undergraduate Research Journal Archive

This essay uses thematic analysis through the lens of framing theory to dissect how former U.S. President Barack Obama and former U.S. President Donald Trump created contrasting but successful frameworks of America to win their campaigns. The paper operates on the grounds that Obama is a rhetor and Trump is a demagogue. Frames consummate a multitude of themes that are created with rhetorical tools – namely figurative language. The storylines that are created by politicians can play an instrumental role in developing the constituent’s basis of reality. This study aims to unpack how a rhetor and a demagogue can use …

Print News Media And Prisoner Reentry: An Exploratory Study Of Local Newspapers In 2018, Sydney Gaughan

Sociology and Criminology Undergraduate Honors Theses

In hopes to fill gaps on this subject, the current study uses ethnographic content analysis on newspaper articles while investigating the following research questions: (1) How does local news media portray recidivism by reentering prisoners? and in turn, (2) What are some characteristics of those news articles associated with the likelihood of local media using specific portrayals or “frames”?

There are several reasons to examine these research questions. First, this research aims to convey how local news media might use their positions to create narratives for public consumption that foster worry and panic. This study can shed light on the …

The Effects Of News Framing On Policy Support For Incarcerated Black Women, Rebecca Pool

All Theses

Mass incarceration has disproportionately affected many people; however, Black women have been routinely dismissed from the majority of prison scholarship and are at a particular risk through harmful stereotypes that serve as justification for their imprisonment. By examining their unique stance in the prison-industrial complex, this thesis draws attention to mechanisms to generate support for these women. Under the framework of framing theory and critical media effects, this research determined whether individual attribution of responsibility frames or societal attribution of responsibility frames affect individuals’ support for anti-mass incarceration public policies. According to the results, there were no effects between Black …

A Critical Analysis Of The Media Representations Of Venezuelan Immigrants, Refugees, And Asylum-Seekers (Venezuelan Iras) In Peru, Emily G. Espinoza-Lewis

Major Papers

The Venezuelan migration phenomenon is currently the second-largest external displacement crisis worldwide. As the number of Venezuelans leaving their country has risen, migration policies in Latin American countries have become more restrictive. In Peru, the second-largest recipient of Venezuelans and the largest host of Venezuelan asylum-seekers worldwide, the securitization of migration policies started in August 2018 with a passport requirement for Venezuelans, and intensified in June 2019 with another, yet virtually unreachable requirement: the Humanitarian Visa. Utilizing media-framing theory and Critical Discourse Analysis (CDA), this study analyzed the media discourse built by El Comercio newspaper between April 1 and June …

Exploring News Coverage About Plant-Based Milk: A Content Analysis, Elise Regusci, Courtney Meyers, Nan Li, Erica Irlbeck

Journal of Applied Communications

Plant-based milk has provided more options to consumers who are looking for an alternative to dairy milk. Recently, sales of plant-based milk have increased while dairy milk has continued to decline. To gather more insight into what is being discussed in news coverage about plant-based milk, a quantitative content analysis was conducted on 250 articles published from 2011 to 2020. These articles were coded for word count, location of publication, frame, and article type. The seven frames used to describe plant-based milk were Environment, Animal Welfare, Health, Economics, Labeling, Taste, and Trend. There was an increase in articles published each …

Framing Friction: A Content Analysis Investigating How The Cdc Framed Social Media Communication With The Public During The Covid-19 Pandemic, Michaela Kandzer, Valentina Castano, Lauri M. Baker, Ashley Mcleod-Morin

Journal of Applied Communications

The novel coronavirus was first discovered in Wuhan, China in December 2019. This zoonotic disease quickly spread through over 100 countries, including the U.S. The World Health Organization (WHO) declared a global health emergency by the end of January 2020. Soon after, many U.S. states issued mandatory stay-at-home orders, which caused adverse effects for agricultural businesses and food supply chains. During this crisis, the Centers for Disease Control and Prevention (CDC) shared information through social media platforms such as Facebook. This study sought to understand how the CDC framed direct communication to the public about issues related to COVID-19 using …

Appalachian Broadcast News Coverage Of The Coronavirus: A Content Analysis Of Media Framing In The Midst Of A Health Crisis, Jensen M. Mills

Graduate Theses, Dissertations, and Problem Reports

Media framing of broadcast news is more than identifying an issue, but rather interpreting and explaining the issue for others to better understand. Previous framing scholarship in broadcast news, as well as COVID-19 specifically, has focused mostly on national or international news, so this research explores broadcast coverage from a local perspective in a rural location. During the health crisis of COVID-19, the specific use of media frames can impact how people made sense of the pandemic. Through a content analysis of 165 newscast scripts from five different local news stations in Appalachia, this study contributes to the understanding of …

Ira Disclosure Framing Effects On Purchase Decisions, Eugene Cautillo, Mary M. Long

Atlantic Marketing Journal

This research examines the use of disclosures included in IRA advertisements to determine their impact on purchase decisions. Disclosures were manipulated through different framing language to examine the investor’s risk perception. The Hayes Process Model was used to test the significance of investor risk perception and risk propensity (investor’s likelihood to act on risk perception) related to framing manipulation and ultimately, the purchase decision. The level of risk propensity was then used to assess the impact on the purchase decision for investors with varying sophistication levels. Additionally, the investor’s sophistication level, determined via a series of investment questions, was also …

Public Relations Of Inclusion: A Critical Reframing Of Autism Inclusion With Professors Of Teacher Candidates, Jessica Block Nerren

Electronic Theses, Projects, and Dissertations

There is a problem when inclusion is broken in our communities and in our schools while preliminary teachers call out for more preparation for Autism Spectrum Disorder (ASD) inclusion in their credential programs (Bryant, 2018; Busby et al., 2012; Finch et al., 2013; Loiacono & Valenti, 2010; Morgan, 2015; Robertson et al., 2003; Walters, 2012). The purpose of this study is to explore the framing of ASD inclusion by professors of multiple and single subject preliminary teacher candidates. At this stage in the research, the framing of inclusion is defined as a pre-conscious sensemaking of inclusion for individuals with ASD …

Media Frames And Abortion Issue Polarization, Shianne Galuska

Master's Theses

The abortion issue is one of the most polarizing topics within the public and media sphere. How the media chooses to frame the abortion debate may influence public opinion and individual reactions. Specifically, articles that use incongruent abortion frames (pro-life/pro-abortion & anti-abortion/pro-choice) may be contributing to an ingroup versus outgroup mentality by highlighting who is the ingroup and who is the outgroup, thus generating moral disgust and polarization (characterized by anger, bias, and activism) amongst those with opposing views. This study sought to answer whether presenting individuals with an incongruent abortion frame increases anger, bias, and activism (polarization), as well …

Media Framing And The Election Integrity Protection Act Of 2021, Timothy Fay

Student Publications

It is no secret that today's media landscape is saturated with various narratives and frames that dictate how political events and debates are consumer by the American public. This paper seeks to analyze how national and local media outlets frame the Election Integrity Protection Act of 2021, one of the numerous voting bills that followed the 2020 Election. My expectation is that these sources will vary in terms of their partisan skew as a result of their geographic location and the ideologies of their viewers. This qualitative media analysis focuses on how each publication does or does not align one …

Corporate Social Advocacy On The Blm Movement: A Content Analysis Of Corporate Responses Via Instagram, Oromidayo Racheal Tunji-Ajayi

Electronic Theses and Dissertations

Black Lives Matter (BLM) has been a concern in the US since 2013, thereby becoming an increasing interest. Several US corporations’ attention has been drawn to BLM due to its radical strategy on social media to facilitate engagements. Research shows that a company's engagement in activism by taking a stance on socio-political issues often records growth. Also, scholars have focused on corporate responses to BLM through the lenses of the implications or intentions of the brand’s engagement. This study, however, analyzes 236 corporate Instagram BLM posts through the lenses of the attributes of their responses. It is assumed that brand …