Digital Commons Network^™

Examining The Social Properties Of Oklahoma Agricultural Facebook Pages: A Quantitative Content Analysis, Audrey E. H. King, Quisto Settle

Journal of Applied Communications

Social media is used by millions of people in the United States, and producers are often encouraged to maintain a social media presence to promote their businesses and agriculture in general. Farmers have deeply entrenched identities. Social identity theory states people self-sort into certain groups. Social comparison and positive distinction are two principles of social identity theory. There is a need to research how agricultural operations are portraying those identities, including how they portray the identities of dissimilar agricultural operations online. This study compared Oklahoma mainstream and alternative producers in a quantitative content analysis of their Facebook pages. The following …

How Museum Utilize Social Media On Communication, Jiake Han

School of Professional Studies

With the development of Internet, social media became more and more popular among people. Many industries realize the importance of social media in business. Traditionally, museum concentrates more on personal visual experience, which is hard to be replaced by online media. However, museums now also put more concentrate on social media platform because it expands the way of engagement. Especially, for Coronavirus, many organizations including museums have to close. Therefore, museums have to depend more on social media platforms to communicate with audiences. This research aims at finding how different kind of social media help museum communicate and engage with …

Social Media Analytics: A Case Study Of Singapore General Election 2020, Sebastian Zhi Tao Khoo, Leong Hock Ho, Ee Hong Lee, Danston Kheng Boon Goh, Zehao Zhang, Swee Hong Ng, Haodi Qi, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

The 2020 Singaporean General Election (GE2020) was a general election held in Singapore on July 10, 2020. In this study, we present an analysis on social conversations about GE2020 during the election period. We analyzed social conversations from popular platforms such as Twitter, HardwareZone, and TR Emeritus.

What's On Job Seekers' Social Media Sites? A Content Analysis And Effects Of Structure On Recruiter Judgments And Predictive Validity, Liwen Zhang, Chad H. Van Iddekinge, John D. Arnold, Philip L. Roth, Filip Lievens, Stephen E. Lanivich, Samantha L. Jordan

Research Collection Lee Kong Chian School Of Business

Many organizational representatives review social media (SM) information (e.g., Facebook, Twitter) when recruiting and assessing job applicants. Despite this, very little empirical data exist concerning the SM information available to organizations or whether assessments of such information are a valid predictor of work outcomes. This multi-study investigation examines several critical issues in this emerging area. In Study 1, we conducted a content analysis of job seekers’ Facebook sites (n = 266) and found that these sites often provide demographic variables that U.S. employment laws typically prohibit organizations from using when making personnel decisions (e.g., age, ethnicity, religion), as well as …

Digital Social Listening On Conversations About Sexual Harassment, Xuesi Sim, Ern Rae Chang, Yu Xiang Ong, Jie Ying Yeo, Christine Bai Shuang Yan, Eugene Wen Jia Choy, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

In light of the #MeToo movement and publicized sexual harassment incidents in Singapore in recent years, we built an analytics pipeline for performing digital social listening on conversations about sexual harassment for AWARE (Association of Women for Action and Research). Our social network analysis results identified key influencers that AWARE can engage for sexual harassment awareness campaigns. Further, our analysis results suggest new hashtags that AWARE can use to run social media campaigns and achieve greater reach.

Patrons And The Pandemic: How We Are Serving, Connecting, And Communicating With Library Patrons During The Covid-19 Pandemic, Lauren Puzier

University Libraries Faculty Scholarship

The COVID-19 pandemic has forced many libraries in the United States to focus on providing remote services and reimagine in-person services. At the same time, many library users are not or cannot visit physical buildings and may not be easy to reach. Libraries are communicating new service methods, protocols for health and safety, new and changing hours, policies, and more. This article discusses how libraries are communicating with patrons during the COVID-19 pandemic.

Labor Gone Digital (Digifacket)! Experiences From Creating A Web Archive For Swedish Trade Unions, Jenny Jansson, Katrin Uba, Jaanus Karo

Journal of Contemporary Archival Studies

The Internet has become an increasingly important forum for societal activism, as event mobilization, member organization, and some actions have moved online. These new types of activities, often facilitated by diverse social media platforms such as Facebook, Twitter, and Instagram, form an increasingly important part of contemporary social movements’ and organizations’ communication, work, and expression. This rapid digitalization and the increase of online activities have created a dilemma for social movement archives and researchers: Born-digital material is necessary to understand our contemporary movements, yet the materials generated and available on the Internet are rarely systematically archived. To help find solutions …

Social World Sensing Via Social Image Analysis From Social Media, Shalin Hai-Jew

NPP eBooks

Social imagery, the visuals shared by users via various platforms and applications, may be analyzed to elicit something of massmind (and individual) thinking. This work involves the exploration of seven topics from various subject areas (global public health, environmentalism, human rights, political expression, and human predation) through social imagery and data from social media. The coding techniques involve manual coding, the integration of multiple social data streams, computational text analysis, data visualizations, and other combinations of approaches.

FacebookʼS Latest Attempt To Address Vaccine Misinformation — And Why ItʼS Not Enough, Ana Santos Rutschman

All Faculty Scholarship

On October 13, 2020 Facebook announced the adoption of a series of measures to promote vaccine trust “while prohibiting ads with misinformation that could harm public health efforts.” In the post written by Kang-Xing Jin (head of health) and Rob Leathern (director of product management), the company explained that the new measures were designed with an emphasis on encouraging widespread use of this yearʼs flu vaccine, as well as in anticipation of potential COVID-19 vaccines becoming available in the near future.

The changes focus mainly on the establishment of a multiprong informational campaign about the seasonal flu vaccine, which includes …

Palestinian - Israeli Cyber Conflict: An Analytical Study Of The Israeli Propaganda On Facebook Adraei's Page As An Example, Said Abu Mualla

Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث

The way social networks are used in Palestine often mirrors and incorporates the ongoing political and military conflict in the region; another episode which inflames this long-lasting conflict. The cyber battle has deepened and taken on new dimensions, especially on Facebook, the most widely used network in Palestine. Through a case study, this article explores the Israeli official propaganda on social networks, the most important cyber space platforms, by analyzing the official page of the Israeli Military Spokesman, Ofajaa Adraei. The study is descriptive studies and utilizes the Survey Method and Content Analysis Method (both quantitatively and qualitatively). The study …

Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola

Experience Industry Management

Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …

Social Media Is Causing A Threat To Our Democracy, Chloe Krempasky

English Department: Research for Change - Wicked Problems in Our World

Division between political parties in The United States of America is increasing daily, causing a serious threat to the future of our democracy. People form their own opinions and decide which political party to affiliate with based on childhood experiences or through media outlets. It is more common as technology is advancing that people get their political information through social media. This is starting to become a serious problem. Social media companies are the cause of this, as they create Echo Chambers that only allow people to view content that relates to their political view. There is also Fake news …

An Experimental Investigation Into Promoting Mental Health Service Use On Social Media: Effects Of Source And Comments, Zhaomeng Niu, Lun Hu, David C. Jeong, Jared Brickman, Jerod L. Stapleton

Health, Behavior & Society Faculty Publications

Mental health is an increasingly prevalent topic of public interest, but remains a complex area requiring focused research that must account for negative perceptions surrounding mental health issues. The current work explores the roles of social media information source credibility and valence of social media comments on health outcomes in such a mental health context. We used a 2 (message source: professional vs. layperson) × 3 (valence of comments: positive vs. negative vs. mixed) online experiment to examine the effects of source and valence of comments on trust, attitudes and intentions related to mental health information and services among 422 …

Social Media Rumination: The Impact Of Materialistic Value Orientation, Keeley Hynes

Theses and Dissertations

Previous research demonstrates that ruminating on social media content is associated with greater mental distress (Yang, Holden, Carter, & Webb, 2018). However, it is unclear what factors are associated with rumination. Using Self-Determination Theory (SDT) as a theoretical framework, this study examined how materialistic value orientation (MVO) predicted social media rumination in a sample of racially and socioeconomically diverse high school students at two waves of time. Those who are more materialistic value the means by which to gain possessions, and extrinsic life-goals associated with MVO are aimed at garnering external reinforcers such as money and social status (Richins & …

I’M The One: Social Media, Social Identity, And Elections, Jason Anthony Cain

Faculty and Student Publications

This study surveyed voters to investigate why they shared political information on social media during the 2016 election. A strong social identity informed by political alignment was found to predict both polarization and more sharing, while feeling politically misaligned was found to decrease information sharing, supporting a spiral of silence phenomenon. Those with higher scores on a scale of social identity were more likely to feel sharing information to be an influential activity.

Front Liners Fighting Fake News: Global Perspectives On Mobilising Young People As Media Literacy Advocates, Sun Sun Lim, Kai Ryn Tan

Research Collection College of Integrative Studies

With young people at the vanguard of technology adoption and media consumption, many governments are actively incorporating young people into their public education campaigns, and young people are enlisting themselves as media literacy advocates. This article reviews a selection of such media literacy programmes to unpack their key thrusts and components so as to identify best practices and learning points. It will also closely investigate one particular youth-led effort and chart its conception, execution and development.

Deleting Relationships In The Digital World, Sharaf Rehman, Nikkie Saldivar Hodgson

Communication Faculty Publications and Presentations

As women become financially independent and capable of supporting themselves and their children, they are finding it easier to correct their poor choices in mate-selection, i.e., poor interpersonal relationships and marriages. Nearly half of the marriages in the U.S. terminate either in permanent separation or divorce. The divorce rates among the Baby Boomers and members of Generations X and Y are equally high. For the older generations, the socially accepted way to end a relationship was through a face-to-face conversation but not necessarily so for the younger generation. The use of online dating, connecting through the internet, and cultivating relationships …

Message Appeals On An Instagram Account Promoting Seat Belt Use That Attract Adolescents And Young Adults: Elaboration-Likelihood Perspective Study, Ni Zhang, Stacy A. Drake, Kele Ding

Faculty Research, Scholarly, and Creative Activity

Background:
Adolescents and young adults demonstrate the highest rate of unrestrained motor vehicle fatalities, making the promotion of seat belt restraint a priority for public health practitioners. Because social media use among adolescents and young adults has proliferated in recent years, it is critical to explore how to use this tool to promote seat belt use among this population. Social media posts can contain various types of information within each post and this information can be communicated using different modalities.
Objective:
In this study, based on the elaboration likelihood model, we aimed to examine how adolescents and young adults reacted …

Misinformation More Likely To Use Non-Specific Authority References: Twitter Analysis Of Two Covid-19 Myths, Joseph Mcglynn, Maxim Baryshevtsev, Zane A. Dayton

Communication Graduate Research

This research examines the content, timing, and spread of COVID-19 misinformation and subsequent debunking efforts for two COVID-19 myths. COVID-19 misinformation tweets included more non-specific authority references (e.g., “Taiwanese experts”, “a doctor friend”), while debunking tweets included more specific and verifiable authority references (e.g., the CDC, the World Health Organization, Snopes). Findings illustrate a delayed debunking response to COVID-19 misinformation, as it took seven days for debunking tweets to match the quantity of misinformation tweets. The use of non-specific authority references in tweets was associated with decreased tweet engagement, suggesting the importance of citing specific sources when refuting health misinformation.

Sealds: A Quantitative Content Analysis Of #Donttrashyourvote On Twitter, Viviek Patel

Honors Theses

Public relations research has slowly integrated with the study of advocacy organizations, but little research has integrated this and social movements. Using the pyramid model of mobilization-driven relationship-building social media based advocacy, this study employed a quantitative content analysis to examine the prevalence of previously identified communicative functions in social media messages by SEALDs. Unlike previous research on advocacy and health organizations, action messages were the most common. This study also investigated the influence of message type on audience engagement through retweets. The results indicate that information tweets had the most retweets. This study also analyzed how social movements recruit …

Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges

Undergraduate Research Journal

With social media becoming the best way to get the word out about something, advertisers have been trying to break the code on how to market their products successfully. The hard part about social media marketing is figuring out what the target audience is for said product. In this study, women’s fashion brands are examined to see if big companies are taking advantage of age targeting through their social media posts. After doing some research, a study like this couldn’t be found. The hypothesis for this study was that each brand would tailor all of their posts towards different social …

Social Media Influencers: Who They Are And How They Influence, Samra Karamustafic, Taylor Stockmaster, Skye Palladina, Aurora Harris, Richard M. Perloff

Student Scholarship

This paper extends research on persuasion and social media communication by reporting the results of a content analysis of 10 leading social media influencers, an untapped empirical issue in the field. Findings, offering insights into the particular communicator attributes influencers emphasize, were based on coding 121 videos of female beauty and lifestyle influencers. Influencers deploy a variety of communication strategies to engage followers, harnessing everyday behaviors, using colloquial terms, expressing emotions, showing vulnerabilities (in socially skilled ways), and strategically promoting products. Interestingly, when influencers mentioned the coronavirus, they did so as to emphasize its relevance to their personal life, rather …

The Impact Of Social Media On The Self-Esteem Of Youth 10–17 Years Old: A Review Of The Literature, Jasmine M. Daniels

Dissertations

The world of technology has expanded quickly and vastly since its inception. The creation of social media sites and applications has changed the ways in which youth interact, connect, and share with one another. As the number of social media sites and applications increases, so does their use by adolescents. During adolescence, youth are undergoing the process of identity development and self-esteem is an important part of this development. During this developmental period, adolescents’ self-esteem is likely to be affected by the feedback they receive online through social media sites. There is limited research available that specifically evaluated the impact …

Counterpublics, Abled Sex, And Crip Discourses On Twitter: A Discourse Analysis Of Conversations Of Sexuality And Disability, Claudia Garcia Mendoza

Communication & Theatre Arts Theses

We live in an era in which essential conversations occur online. Social media has become the official voice of presidents and corporations. Donald Trump, the president of the United States, uses Twitter to address public issues and make policy announcements. Similarly, alternative voices have emerged from social media and evolved into public debates, social movements, and massive mobilizations (e.g., Gerbaudo, 2012; Tufeksi, 2017). The community gathering opportunities of social media (boyd, 2011; Parks, 2010; Chambers, 2013) and the possibilities to generate collective knowledge (Jenkins, 2004) stress the necessity to continue to expand the research in digital spaces.

It is important …

Bootstrapping Web Archive Collections From Micro-Collections In Social Media, Alexander C. Nwala

Computer Science Theses & Dissertations

In a Web plagued by disappearing resources, Web archive collections provide a valuable means of preserving Web resources important to the study of past events. These archived collections start with seed URIs (Uniform Resource Identifiers) hand-selected by curators. Curators produce high quality seeds by removing non-relevant URIs and adding URIs from credible and authoritative sources, but this ability comes at a cost: it is time consuming to collect these seeds. The result of this is a shortage of curators, a lack of Web archive collections for various important news events, and a need for an automatic system for generating seeds. …

An Attention-Based Rumor Detection Model With Tree-Structured Recursive Neural Networks, Jing Ma, Wei Gao, Shafiq Joty, Kam-Fai Wong

Research Collection School Of Computing and Information Systems

Rumor spread in social media severely jeopardizes the credibility of online content. Thus, automatic debunking of rumors is of great importance to keep social media a healthy environment. While facing a dubious claim, people often dispute its truthfulness sporadically in their posts containing various cues, which can form useful evidence with long-distance dependencies. In this work, we propose to learn discriminative features from microblog posts by following their non-sequential propagation structure and generate more powerful representations for identifying rumors. For modeling non-sequential structure, we first represent the diffusion of microblog posts with propagation trees, which provide valuable clues on how …

Preventing Parkland: A Workable Fourth Amendment Standard For Searching Juveniles' Smartphones Amid School Threats In A Post-Parkland World, Andrew Mueller

William & Mary Bill of Rights Journal

On February 14, 2018, Nikolas Cruz, age nineteen, went to the Marjory Stoneman Douglas High School campus in Parkland, Florida, armed with an AR-15 rifle. He opened fire, killing seventeen students. His unspeakable actions culminated in an attack, which eclipsed the 1999 Columbine High School Massacre to become the deadliest school shooting at a high school in American history. In the immediate months following this still-recent tragedy, schools across the United States were flooded with “copycat” threats of violence. Terroristic threat charges levied against juveniles have likewise skyrocketed.

These recent events have resulted in new and burdensome pressures for schools …

A Subaltern Pastor Versus A Dictator President In The #Thisflag Movement In Zimbabwe, Theophilus Nenjerama

Irish Communication Review

Social movements that challenge political infrastructures require substantial themes that resonate with the masses. The #ThisFlag movement was the first massive post-independent social media engendered protest that left an indelible mark on Zimbabwean politics and history. This study deem the movement the ‘cult of Mawarire’ due to the centrality of compelling issues used in galvanizing the masses to action. The cult is a reactionary force navigating sacrosanct issues of identity, politics, and nationalism as inscribed in the flag and the liberation struggle in Zimbabwe. To make meaning of the messages conveyed by Evan Mawarire, the study references to the videos …

Hybrid Media And Political Trials: How Legacy Journalism Perceives Citizen Journalism And Social Media In Political Trials - The Case Of #Jobstownnotguilty, Henry Silke, Maria Rieder, Eugenia Siapera

Irish Communication Review

The relationship between Social Media and Legacy Media has been of much interest to scholars. This paper investigates an interesting, contentious and politicised court case where the heretofore monopoly of professional journalism, court reporting, was challenged by citizen journalists. The case concerned a 2014 sit down protest in Jobstown, Tallaght, a working-class suburb of Dublin, where a sitting Minister Joan Burton TD, was blocked in her car for several hours by local protesters. A number of protesters, many months after the incident, were arrested and charged with false imprisonment.

Patterns Of Population Displacement During Mega-Fires In California Detected Using Facebook Disaster Maps, Shenyue Jia, Seung Hee Kim, Son V. Nghiem, Paul Doherty, Menas Kafatos

Mathematics, Physics, and Computer Science Faculty Articles and Research

The Facebook Disaster Maps (FBDM) work presented here is the first time this platform has been used to provide analysis-ready population change products derived from crowdsourced data targeting disaster relief practices. We evaluate the representativeness of FBDM data using the Mann-Kendall test and emerging hot and cold spots in an anomaly analysis to reveal the trend, magnitude, and agglommeration of population displacement during the Mendocino Complex and Woolsey fires in California, USA. Our results show that the distribution of FBDM pre-crisis users fits well with the total population from different sources. Due to usage habits, the elder population is underrepresented …