Digital Commons Network^™

Student-Run Business Supports Haitian Hospital, Mark D. Weinstein

News Releases

One Cedarville University student’s passion for Haiti, and recent love for jewelry, has inspired a self-run, charitable business.

Mercy Bracelets, founded this summer by junior business management student Hannah Lamarco of Victor, New York, has raised $4,800 for the construction of Mercy Hospital in Les Cayes, Haiti.

Like, Post, Share, Buy: The Commercial Value Of Affective Networking On Social Media, Cáitríona Murphy

Irish Communication Review

The purpose of this article is to unpack the complexities of how economic value is generated in the digital economy, specifically on social media. This article looks at social networking sites (SNSs), such as Facebook, Twitter, Instagram and Snapchat, and analyses the labour that is carried out by SNS users.

This is a theoretically oriented project that has aimed to identify and analyse the ways in which SNS users create value and profit for corporations. The article explores the labour processes carried out on social media such as the generation of data, the creation of content and the creation of …

Business Student Use “Shark Tank-Style” Event Set For Proposed Ventures, Mark D. Weinstein

News Releases

Inspired by the television show “Shark Tank,” Cedarville University’s school of business administration (SBA) will offer the “Entrepreneurship Challenge” for students, faculty and staff who desire to see their business model become a reality. The innovative learning style will allow expert judges to review proposed business plans on March 19 at 7 p.m. in Milner Hall.

Cedarville Senior Seeks To Connect Cultures Through Business, Mark D. Weinstein

News Releases

Cedarville University senior Joseph Cross is passionate about developing his skills in entrepreneurial business so he can help others. As a launchpad for both career and ministry, Cross recently began his business, Cross Culture Connection with the intent of “bringing people together one shirt at a time.”

Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins

Honors Undergraduate Theses

The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation?

Younger generations are increasingly willing to switch to and, in some cases, pay more for products …