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Communication

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2017

Boston

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Bruins Nation: A Study Of Fandom And Identity, Rachel Kampersal Jan 2017

Bruins Nation: A Study Of Fandom And Identity, Rachel Kampersal

Communication & Media Studies Theses

Living in Boston presents endless opportunities for supporting the country’s premiere sports teams. Fans of Boston teams, specifically the Boston Bruins, are a part of unique fandoms that provide a sense of community, allegiance, and supporting what many fans refer to as “our team”. This study examines how the Boston Bruins organization acts as an agent in the negotiation of identity as fans search for belonging as well as the constructed culture pattern of fans.