Digital Commons Network^™

What Is Development Communication?, Anura Goonasekera

Research outputs pre 2011

Development communication is often looked upon, by writers on the subject, as a tool to bring about development in less developed countries. In this sense, what is emphasised is the use of communication media for development. In a recently published Orientation and Resource Kit on Development Communication by UNESCO, Mayo and Servaes (1994) begin with the observation, that communication media are often called upon to support development programmes. They go on to state that, whereas development strategies could vary within and across countries, the communication activities associated with them are often quite similar. These activities are informing people about specific …