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Psychological Scene Gist And The Perception Of Sustainable Business Models Via Digital Media Audit, Shelby Hansen
Psychological Scene Gist And The Perception Of Sustainable Business Models Via Digital Media Audit, Shelby Hansen
Marketing Undergraduate Honors Theses
The technology space is giving rise to new business models that impact how we interact with companies, the causes we are interested in, and even our perception of how we process information. Within those contexts, I will be using the psychological concept of scene gist to explore the sustainable business model of clean beauty and investigate the technological ways that these companies interact with Gen Z consumers via social media. Gen Z consumers want to interact with companies who are socially responsible and who contribute to causes they believe in. The clean beauty trend is spearheading efforts to eliminate harmful …
Sex Differences In Communication During Times Of Conflict, Erin J. Snider
Sex Differences In Communication During Times Of Conflict, Erin J. Snider
MSU Graduate Theses
Although current research indicates small effect sizes with sex differences in communication and some believe gender and culture to be the primary influence of conflict communication style, i.e., abstraction and perception, emotional talk, conflict management styles, capacity to empathize, and argumentativeness style, sex may be more responsible because of the biological properties of brain function and hormone effect. This research intends to compare male and female perceptual and behavioral reactions during communication in conflict. The measure of sex (i.e., the biological difference between men and women) in communication during conflict is used for this study. To ensure a homogeneous sample …