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Brand Communication Through Social Media Influencers: How Organizations Can Advance Effective Relationships With Smis In Brazil, Andressa Ferreira Gaertner
Brand Communication Through Social Media Influencers: How Organizations Can Advance Effective Relationships With Smis In Brazil, Andressa Ferreira Gaertner
Theses and Dissertations
The purpose of this study is to shed light on how brands can build relationships with social media influencers (SMIs). By replicating Pang et al. (2016) research in different cultural settings, the present study identified internal and external influences that are important for SMIs routines in Brazil, generating additional enlightenment into the Mediating the Media model for SMIs and evaluating to what extent cultural differences may impact the proposed theoretical framework. The research was conducted in two major parts. The first replicated the method used previously by Pang et al. (2016), performing in-depth interviews with eight SMIs. In the second …
Political Journalists Tweet About The Final 2016 Presidential Debate, Hannah Hopper
Political Journalists Tweet About The Final 2016 Presidential Debate, Hannah Hopper
Electronic Theses and Dissertations
Past research shows that journalists are gatekeepers to information the public seeks. Using the gatekeeping and agenda-setting theory, this study used a content analysis of tweets from political journalists during the final 2016 presidential debate to examine social media usage in efforts to convey information to followers and whether social media has allowed for journalists to present a more transparent view of candidates to the public. This study used feminist political theory to further analyze whether the tweets from political journalists portrayed Hillary Clinton, the female candidate, with stereotypical “female” traits, such as more emotional and more trustworthy. Applying these …
Perception Of Kazakhstan In The U.S Through The New York Times Coverage, Tursynay Alikhanova
Perception Of Kazakhstan In The U.S Through The New York Times Coverage, Tursynay Alikhanova
USF Tampa Graduate Theses and Dissertations
This research study examines how the image of Kazakhstan was covered by the New York Times during 11 years and analyzed the most common perception of the Central Asian country, using framing as a theoretical framework. Textual-analysis approach was used as a method, exploration produced seven frames. The textual analysis approach demonstrated that negative coverage prevailed in the coverage of Kazakhstan, “in spite of friendly relationships with the USA”. Kazakhstan was framed as “authoritarian” “petro-state”, which got independence, but still followed “soviet-style” politics and was largely influenced by its “hegemon Russia”. The country, which “has a complex about being recognized …
How Newspapers In China, India And Bangladesh Framed The Rohingya Crisis Of 2017, Md Khadimul Islam
How Newspapers In China, India And Bangladesh Framed The Rohingya Crisis Of 2017, Md Khadimul Islam
Electronic Theses and Dissertations
The Rohingya persecution in Myanmar’s Rakhine state in 2017 attracted intense international media attention. In light of normative theory, media of different countries are assumed to cover an issue differently because of differences in the socio-political systems involved. This study examines how media from three different countries framed the Rohingya Muslim issue. These systematic and qualitative content analyses of six newspapers from three neighboring countries — China, India and Bangladesh — examines media framing of Myanmar in light of Robinson’s (2001) Policy-Media Interaction model. The timeframe of the study was one month, starting on the first day of Myanmar’s Rohingya …
Framings Of Nature In Planet Earth Ii And Wild Safari Live, Joshua Gross
Framings Of Nature In Planet Earth Ii And Wild Safari Live, Joshua Gross
Cal Poly Humboldt theses and projects
The percentage of the world’s population living in cities continues to grow, while media technologies become ever more ubiquitous. As a result, the mass media’s role in connecting the general public to the natural world will only increase; the wildlife genre of television may have a particularly large role to play in this regard. Unfortunately, previous authors have argued that the over-dramatized depictions of nature in mainstream wildlife programs may serve to disconnect viewers from the natural world. Scholarship has also not kept up with recent developments in wildlife television, with few authors writing about hugely successful programs like Planet …